It increased by about 20% over the previous year, and the growth rate of fast food industry was 7% higher than that of catering industry.
According to reports, after1September 1997, the "Outline for the Development of Fast Food Industry in China" was promulgated, China was fast
With the rapid development of catering industry, the trend of "multipolarization" is becoming more and more obvious. In addition to McDonald's, KFC and other western styles.
Besides fast food, Chinese fast food also has some famous products, such as Malan Lamian Noodles and ChristianRandPhillips roast chicken.
Cards. At the same time, the fast food industry in China is becoming more and more diversified, with various specialty flavor restaurants,
Snack shops, drink shops, food delivery, take-away and other forms have appeared one after another, finished products, semi-finished products, vacuum,
Fast food such as quick freezing is constantly emerging. Customers are mainly floating population and foreign population.
Gradually extended to group lunches and community and family dining tables. Now, you can call
The food delivery company makes an appointment for lunch or dinner. Fast food is gradually becoming a logistics service for families and units.
An important way to socialize.
However, judging from the characteristics of the fast food industry in China at this stage, it is still in its infancy. special
Chinese fast food, in particular, as the protagonist of the fast food industry in China, has yet to develop its varieties and enterprises.
Compared with western fast food, there is still a big gap.
Yi, director of the catering service management department of Beijing Municipal Commission of Commerce, said that western fast food is similar.
When strict requirements, such as "KFC" in the origin of raw materials, production formula, cooking and other aspects are very
Strict rules. However, the industrialized production of Chinese fast food is low, and some even operate by hand.
The main reason is that the standard quantification degree of production technology is not enough, and it is difficult to form a real specification.
Chemical and industrial production.
The person in charge of the catering development department of the Service and Consumption Department of the State Bureau of Domestic Trade believes that the current domestic Chinese style
The development of fast food is far from meeting the market demand, and the biggest problem is people.
Talent and technology. At present, the knowledge and culture level of front-line operators in the fast food industry is relatively low, and most of them only have
Have a high school education. Among the numerous cooking school in China, few offer fast food courses.
Without talents, it is almost impossible to make a breakthrough in the production technology of fast food. About China
The person in charge believes that the handmade Chinese fast food is also related to the traditional cooking practices in China.
Even the famous American Chinese fast food "panda express" has not yet achieved machine production.
Make a major breakthrough. Therefore, it is urgent to find a way to combine modern technology with traditional practices.
Show the way.
It is reported that the "Chinese Fast Food high" was jointly organized by the internationally renowned Yum! Brands Group. State bureau of domestic trade.
"Class A seminar" has been successfully held for two periods, introducing the successful management of western-style fast food enterprises.
The reading and management system has made a useful exploration. Issued by the Service and Consumption Department of the State Bureau of Domestic Trade.
The person in charge of the exhibition office said that the State Administration of Domestic Trade is considering cooperation with the Ministry of Science and Technology and the State Planning Commission.
Make a breakthrough in variety development.
In view of the above problems, it is necessary to
First, the entrepreneurial goal
Develop the real fast food industry in China, establish a certain large-scale fast food chain company, and manage and invest reasonably and effectively.
Second, the market analysis
The accelerated pace of social life makes the existence and development of fast food industry an unquestionable problem. Although the fast food industry in China is developing very rapidly, the proliferation of foreign fast food makes most other markets have to miss Chinese fast food. How to occupy that part of the market is a problem we need to solve.
The survey shows that when the per capita income reaches 2000 dollars, the traditional housework will turn to society. As a result, the development of fast food business will enter a moment of rapid expansion, so the fast food market in China will enter a stage of rapid development with the economic development of China.
At present, western-style fast food on the market is not suitable for China people's fast food consumption concept and traditional dietary demand concept. Take hamburgers, the most common western fast food, as an example. Apart from novelty, there is basically nothing delicious. Moreover, the development of fast food in the United States has always been known for its low price and is the object of daily consumption by the public. However, in the market of China, the price of western-style fast food is far from the acceptable level of popularization, which also determines that it is impossible for the working class to try that novel "fast food" often.
However, the current situation of fast, small, dirty, chaotic and poor Chinese fast food is still very serious. At present, many weaknesses of Chinese fast food provide us with excellent market opportunities for building Chinese fast food chain stores. As long as we can seize these market opportunities, improve many defects in the management of Chinese fast food and develop our own characteristics, then our entrepreneurial plan to enter the Chinese fast food market and occupy a large market share is very likely to succeed.
Third, the implementation plan
1. The mode of fast food service industry.
Customer-centric, customer satisfaction as the purpose, through customer satisfaction, and ultimately achieve the promotion of the company's business philosophy.
2. Positioning of the target market.
Chinese fast food industry accepted by the public. Customer groups: office workers+children+leisure people+others.
3. Market strategy.
Production industrialization, product standardization, scientific management and chain operation.
(1) The name, employees' clothing, business philosophy and internal management of the "virtual company" are unified with those of the head office, but there is no excessive decoration and no business restaurant. They are more like a fast food distribution center. They receive related finished products from the company's distribution center, and they can be shaped as long as they are processed in a single room. The fast food products of the virtual company are ordered for office workers to have lunch at work. Their reception service at the front desk is also virtual, relying on telephone ordering system and rapid delivery system. We will set up a special telephone food delivery service, which will be delivered by a unified company minibus and service personnel.
(2) Mobile fast food company-breakfast strategy
In view of the characteristics of large mobility and tight time for breakfast people, we have moved from a unified model of company minibuses and service personnel to major demand outlets to provide customers with convenient and nutritious breakfast packages.
Because there are many students, students' nutritious fast food can also be introduced, which not only pays attention to economic benefits, but also takes into account social effects.
(3) the image strategy of fast food enterprises
Fast food restaurants located in business districts and tourist attractions fully display the company's clean, hygienic, affordable and warm adult image. Please ask a professional company to do advertising planning for us, and strive for individuality from the company's characteristics.
Four. investment project
Start from the point and speak from the point. Based on the characteristics of a regional consumer group, the initial development should try to form a certain scale of operation, select several business outlets, and at the same time "always shine". In the future, according to the development, it will radiate national operations.
In the early stage of development, we will vigorously develop the services of "virtual fast food companies" and "mobile fast food companies" that foreign fast food has not yet set foot in. After the company has accumulated strength and a stable consumer group, we will vigorously develop the company's comprehensive service strategy. According to the factors such as population mobility density, residents' income level and actual consumption, we will vigorously develop the fast food business model of eating in the front hall of commercial areas, shopping areas, tourist areas and residential areas.
Verb (abbreviation of verb) investment income
"Not only profit, but also service and doubt." As an advocate of this industry, we hope that our company will become the ideal and belief of high-quality service for adults and healthy development of the industry. We believe that only under the fair and reasonable business philosophy, unremitting persistence will produce a win-win situation that everyone hopes, thus promoting the formation and development of Chinese fast food as a whole.