Cross-border marketing case:

Coca-Cola X Anta

In May this year, Coca-Cola and Anta jointly launched a running shoe-"Hydrogen Running Shoes", which only brought us a different visual impact at the beginning of summer. The overall color scheme is composed of Coca-Cola's red and Anta white, and the classic collocation of red and white is simply not too beautiful.

In addition to sneakers, they also introduced slippers. Coke and slippers are simply necessities in summer. People can't help but want to buy them.

2. Coca-Cola XthFaceShop

Last year, Coca-Cola and TheFaceShop, a Korean beauty brand, launched cosmetics, including air cushion powder, eye shadow, lipstick and other products. The packaging was dominated by Coca-Cola's classic red color with a big Coca-Cola logo printed on it. High-value packaging is favored by young women.

3. Nongfu Spring X Netease Cloud Music

Netease Cloud Music wrote the story in the music review and put it on Nongfu Spring Bottle. Drinking is not water, but a story.