National leisure refers to the activities of citizens in their leisure time, such as tourism, vacation, leisure and entertainment, seeking knowledge and intelligence, and enjoying body and mind. It is the basic demand of human survival and development, the basic right of citizens and an important symbol of social civilization and progress. National leisure is not only an important content of social and people's livelihood construction, but also an important field of economic construction. National leisure can cultivate new consumption hotspots and promote the development of modern service industry, which is of great significance for promoting the transformation of economic development mode, industrial optimization and upgrading, and promoting the all-round development of people. According to the Outline of the Twelfth Five-Year Plan for National Economic and Social Development of Shandong Province and the requirements of the provincial party committee and government on accelerating the construction of a strong economic and cultural province, this Outline is formulated. (1) guiding ideology. Thoroughly implement Scientific Outlook on Development, closely focus on the overall requirements of building a well-off society in an all-round way, take meeting the leisure needs of all people as the starting point and the end result, emancipate the mind, change ideas, focus on innovating systems and mechanisms, focus on cultivating national leisure awareness, focus on expanding the scale of leisure industry, focus on enriching and perfecting leisure products, effectively protect national leisure rights and interests, form a healthy and civilized lifestyle, and provide strong support for transforming economic development mode and building a harmonious society.
(2) development goals. By 20 15, people's leisure consciousness in our province has been further enhanced, and the number of people participating in leisure and effective leisure time have increased greatly, so it has become fashionable to pursue a healthy leisure life. The role of leisure economy in promoting the transformation of development mode has been further enhanced, and the strategic pillar position of leisure industry has been further consolidated. The income of culture and tourism industry is equivalent to about 14% of GDP, which has become a new growth pole of economic and social development in our province. Leisure facilities and leisure carriers will be further improved, and a leisure product system with complete categories and high, medium and low-end consumer markets will be initially formed, which will basically meet the leisure needs of people of different ages and all walks of life; The national leisure service system has been further improved, and the institutional arrangements and policy mechanisms to meet the leisure needs of the masses have basically taken shape, so that people in the province can enjoy public leisure products and services.
(3) Basic principles. To promote national leisure in our province, we must adhere to the following principles in our work:
1. People-oriented, rights protection. Meeting people's leisure needs is an important content of safeguarding, developing and realizing people's interests, and it is also an important focus of building a harmonious society. Vigorously create a good environment to promote national leisure, increase publicity, cultivate leisure awareness, improve supporting policies, and effectively protect national leisure rights and interests.
2. Government-led, social participation. Give priority to ensuring the social welfare of national leisure, continuously increase government investment, and strive to meet the basic leisure needs of the people. Encourage and support social capital to invest in the leisure field to meet the leisure needs of different groups and levels.
3. Overall planning and orderly progress. Coordinate leisure industry and leisure undertakings, coordinate urban and rural leisure resources, guide and standardize the orderly development of all walks of life, promote the integration of urban and rural, industrial and industrial leisure resources, form the overall synergy of national leisure development, and improve resource utilization efficiency.
4. According to local conditions, highlight the characteristics. Based on the actual situation of resource endowment, location, transportation, economic income, leisure preference and so on. , we should give full play to our advantages, highlight our characteristics, build more well-known leisure carriers and brands, and gradually form a leisure development pattern with one product in one area or multiple products in one area.
5. Guide correctly and strengthen management. Adhere to the basic socialist ethics, integrate the socialist core value system into the whole process of national leisure development, correctly grasp the relationship between leisure and labor, firmly establish a positive leisure concept, and vigorously advocate healthy and civilized leisure methods. (1) Strengthen the construction of public leisure facilities. Incorporate the construction of public leisure facilities into urban and rural construction planning, continuously increase government investment, and accelerate the construction of a network of public leisure facilities covering urban and rural areas with reasonable structure, perfect functions, practicality and efficiency. Urban planning and construction should follow the concept of "livable and suitable for traveling", fully consider leisure elements, and vigorously enhance leisure functions. Accelerate the construction of public leisure facilities, and plan and develop cultural leisure facilities such as cultural leisure squares, urban parks, public fitness facilities, public green spaces and libraries, museums, art galleries, cultural centers, science and technology museums, ecological and natural museums, radio and television, Internet, tourist leisure blocks, community cultural centers, etc. Strengthen the construction of leisure facilities in rural areas, plan and develop a number of leisure towns and farms, and accelerate the development of township cultural stations, village cultural courtyards, farmer's bookstores and Huimin cultural projects. Promote public leisure resources to the countryside, promote the interactive sharing of urban and rural leisure resources, and plan to build a number of county-level public libraries, cultural centers and museums. To meet the needs of individual travelers, we will speed up the construction of a number of tourist distribution centers in airports, railway stations, docks, high-speed railway station and other areas where people are relatively concentrated, so as to provide convenient services for mass tourism and leisure. Adapt to emerging leisure formats such as self-help travel and road travel, strengthen network services such as transportation, accommodation and catering, and plan to build a number of road travel camps.
(2) Vigorously develop leisure industry. Take tourism industry and cultural industry as pillar industries, realize two-wheel drive and accelerate the development of national leisure industry. Vigorously develop high-end, high-quality and efficient leisure industry, adjust and optimize leisure product structure, enterprise organizational structure and ownership structure, build a number of well-known product brands, service brands and enterprise brands with independent intellectual property rights and core competitiveness, and continuously enrich and improve the connotation of "friendly Shandong". Expand the opening up of leisure industry, learn from international advanced concepts, systems and experiences, introduce high-quality resources, and improve the internationalization level of leisure service industry. Encourage leisure elements and leisure resources to concentrate in advantageous enterprises, cultivate and expand leisure market players, improve resource utilization efficiency and improve the overall quality of the industry. Correctly handle the relationship between protection and development, do a good job in development on the basis of protection, realize protection in development, and realize the sustainable utilization of leisure resources and the sustainable development of leisure industry. Promote the integration and development of leisure industry with advanced manufacturing industry, modern agriculture and marine economy, and cultivate new leisure formats. Develop characteristic leisure products and build a number of coastal leisure, forest leisure, wetland leisure, industrial leisure, agricultural leisure, fishery leisure, popular science leisure, cultural leisure, film and television leisure, online leisure, animation leisure, sports leisure, rural leisure, healthy leisure, learning leisure and other bases to provide more development platforms for the leisure industry.
(3) Create a leisure boutique complex. Give full play to the characteristics of opening, gathering, innovation, leading and strong growth of tourist resorts, organically combine the development of tourist resorts with large-scale project construction and resource protection, rationally develop tourist resources, protect scenic resources and ecological landscape environment, and strive to make tourist resorts a gathering area of tourism and leisure products in our province. Adhere to the principle of perfect function, reasonable layout, outstanding characteristics, diversified investment and orderly development, optimize and integrate the natural resources and social resources of the resort, strengthen the holiday and leisure functions, and create a good environment for the development of holiday and leisure products and new leisure formats. We will build colorful cultural and recreational facilities and high-quality outdoor sports facilities, vigorously develop the performing arts industry, meet the leisure needs of different people in four seasons, day and night, indoors and outdoors, and enhance the leisure taste of resorts and large projects. Adhere to scientific layout and reasonable planning, and strengthen infrastructure construction such as road traffic, parking lot, tourist service center, tourism rescue system, financial service system and fire safety around resorts and large projects to provide people with a warm, comfortable, healthy, safe and convenient leisure environment. Give support to resorts and large projects with good development momentum and standardized management in infrastructure construction, land use and tax policies. According to the relevant provisions of the state and local conditions, improve the management system and operation mechanism of the resort. Adhere to the open strategy, actively attract large domestic and foreign leisure enterprises to invest in our province through various forms such as sole proprietorship, joint venture and cooperation, build a number of tourism complexes covering food, housing, transportation, shopping and entertainment in key cities, and continuously improve the management level of project construction.
(4) Developing rural leisure resources. Actively adapt to the growing needs of the masses for rural tourism and leisure, and accelerate the development of rural tourism and leisure resources. Planning and constructing leisure belts around large and medium-sized cities will promote the healthy and orderly development of leisure tourism in urban suburbs. Vigorously develop the "Greenway" leisure tour, adapt to the requirements of coordinated urban and rural development, do a good job in the planning and construction of the "Greenway" in accordance with the idea of building large orchards, gardens and parks, and comprehensively develop rural leisure resources. Relying on natural or artificial corridors such as river banks, valleys, ridges and scenic roads, a number of scenic and recreational routes for outdoor activities will be planned and constructed to form a "greenway" leisure network connecting urban and rural areas. Improve the "greenway" supporting facilities, strengthen the construction of rest stations and parking lots along the line, and do a good job in bicycle rental, catering, health and security services. Promote the "vine-to-vine" model, take the "greenway" as the "vine" and the rural tourist spots along the line as the "melon", promote the development of "farmhouse music", "fisherman's music" and "forest family", and realize the goals of becoming rich farmers, healthy citizens and happy tourists. Support the development of rural leisure tourism cooperation organizations, continuously expand rural leisure business entities, and improve the level of rural leisure. Encourage travel agencies to develop rural leisure tourism products and continuously enrich the rural leisure tourism market.
(5) Cultivate leisure products with regional characteristics. Encourage and support all localities to proceed from reality, highlight characteristics and differentiated development, and create regional leisure products with their own characteristics. Give full play to the advantages of the peninsula's rich coastal leisure resources, develop cruise leisure tourism, speed up the construction of national marine parks, develop island leisure resources, and build an internationally renowned coastal leisure belt. Seize the favorable opportunity of the opening of high-speed rail, integrate relevant resources, launch boutique routes suitable for personal leisure tourism, enhance and amplify the influence of leisure tourism of "landscape saints", and create a canal cultural tourism belt. Accelerate the development of rich rural leisure resources, landscape resources and folk customs resources along the Yellow River, and build a leisure belt of the Yellow River that focuses on cultural leisure and holiday leisure. Earnestly implement the Outline of the National Red Tourism Development Plan, increase policy support, and accelerate the development of the red tourism and leisure belt in southern Shandong. Focusing on Jinan, we will highlight the characteristics of Confucian culture, Taishan culture, spring water culture, Qi culture and Yellow River culture, accelerate the development of industrial clusters such as press and publication, radio, film and television, entertainment and leisure, and build a leisure industrial circle of provincial capital urban agglomerations. Take Qingdao as the center, give full play to the advantages of marine culture and location adjacent to Japan and South Korea, accelerate the development of cultural creativity, games and animation, sports tourism, wineries and coastal holiday clusters, and build a leisure industry circle of Jiaodong Peninsula urban agglomeration.
(six) to carry out mass leisure activities. Taking square culture, community culture, village culture, enterprise culture and campus culture as carriers, and relying on major festivals and folk cultural resources, various mass leisure activities are widely carried out. In accordance with the requirements of the theme activities of "Our Festival", we will focus on traditional festivals and leisure activities such as Tomb-Sweeping Day, Dragon Boat Festival, Mid-Autumn Festival, Spring Festival and Lantern Festival, and continue to run major mass festivals and various art festivals such as China (Qufu) International Confucius Culture Festival, Taishan International Tourism Culture Mountaineering Festival and Qingdao International Beer Festival. Vigorously develop night leisure activities, encourage restaurants, performing arts, entertainment, shopping malls and other places to extend business hours, and enrich night leisure products such as performing arts, entertainment and shopping. Efforts will be made to build a brand of "Friendly New Year's Eve in Shandong", firmly grasp the "three nodes" of New Year's Day, Spring Festival and Lantern Festival, and launch a variety of leisure products such as New Year's Eve tour, New Year's Eve banquet, New Year's Eve ceremony, New Year's Eve music and New Year's Eve music, so as to make New Year's Eve a festival with distinctive regional characteristics in Shandong. Every year from August to June at 5438+00, leisure products such as rural leisure, fitness and health leisure, tourism leisure, cultural leisure, night leisure, festival leisure, blue leisure, Yellow River leisure, study leisure, New Year gifts, New Year music, New Year greetings, etc. are held, making the New Year Festival a festival with distinctive regional characteristics in Shandong. Encourage and guide leisure consumption, carry out selection activities such as "leisure family", "leisure community (township)" and excellent cultural square, and form a strong leisure atmosphere.