With the improvement of people's quality of life, more and more beautiful rooms and some special places need cleaning. At present, when people visit guests and enter some places that need to be cleaned, they must change their slippers or wear shoe covers by hand. This way of life is extremely inconvenient. When guests come, slippers are often not enough. Many people will be contaminated with many bacteria when wearing slippers, which is extremely unsanitary. After the guests left, slippers were all over the floor, which made them exhausted and extremely troublesome. Even if you use shoe covers, hunching over is very embarrassing and troublesome, because you need to put on your shoes manually. A new product is urgently needed to solve all kinds of troubles in life. Our company keenly captures this business opportunity, and the company develops, manufactures and sells automatic overshoes. This product was completely patented (patent number: 2009303829 13.4), so a new household appliance-automatic overshoes was born. And apply for registration of the "Kang" trademark. Now we are looking for regional agents nationwide. Company tenet: people-oriented, honesty-oriented, win-win cooperation and scientific and technological innovation.
Quality policy: customer satisfaction, truth-seeking, product development, innovation, scientific management, strictness, quality first and Excellence.
Business philosophy: Starting from people's expectations, and finally satisfying users.
Corporate mission: Easy step, convenient for thousands of people! Kang nationality automatic overshoes treasure, clean into your home!
Service principle: keep your word, keep your word, and be comprehensive.
A journey of a thousand miles begins with a single step. Our hygiene, environmental protection and health start with Kangzu automatic overshoes. 1, Kangzu brand automatic overshoes, it should be said that the most concise and unique technical scheme on the market has achieved the best results so far. Compared with similar products, it has obvious characteristics and advantages: number of sets, speed of sets, volume and weight, firm voice function, cost-effective appearance treatment, service commitment, 50-60 sets of Kangzu overshoes, simple and quick, 100% 420x20x 130, only 2.2kg greeting, high-strength aging-resistant integral engineering plastic, High-quality, efficient and low-cost "three guarantees" service. Generally speaking, the other 30 shoe covers can only be installed after they are used up. Generally 70%480x240x 150. Parts exceeding 4kg are not assembled. Generally, the whole part is loose, the color matching is plastic, and it is easy to age and crack. The price is unstable. Most of them are OEMs. 2. "Kangzu" brand automatic shoe covers are small and beautiful, and can be used by men, women and children. No tools are needed to install the casing, which is clear at a glance, safe and reliable. A family can receive 65,438+000 guests by buying a pair of slippers and 65,438+000 pairs of sofa cover. Generally, a family can use them for one year. In fact, it costs only 20 yuan a year. It is better to eat a McDonald's and smoke a pack of cigarettes. Very practical and affordable.
3. "Kangzu" brand full-automatic overshoes treasure, the technical scheme has applied for national patent, and the "Kangzu" trademark has applied for registration with the State Trademark Office. The company also employs well-known lawyers as its perennial legal advisers to ensure that the rights and interests of the company and its agents are protected by law.
4. The company provides strong media propaganda support for national agents, puts advertisements in prime time of CCTV and local satellite TV and well-known newspapers and periodicals, and builds a perfect and smooth sales network nationwide. We also provide promotional materials (including leaflets, posters, promotional materials, etc.). ) Give it to local dealers according to the purchase amount, and assist the dealers to advertise in relevant media to improve people's awareness of Kangzu brand. With the improvement of people's quality of life, more and more beautiful rooms and some special places require hygiene and health. At present, when people visit guests and enter some places that need to be cleaned, they must change their slippers or wear shoe covers by hand. This way of life is extremely inconvenient. When guests come, slippers are often not enough. Many people will be contaminated with many bacteria when wearing slippers, which is extremely unsanitary. After the guests left, slippers were all over the floor, which made them exhausted and extremely troublesome. Even if you use shoe covers, hunching over is very embarrassing and troublesome, because you need to put on your shoes manually. A new product is urgently needed to solve all kinds of troubles in life. Our company seized this business opportunity keenly. The company developed, manufactured and sold automatic overshoes, so a new household appliance-Kangzu automatic overshoes was born. And has applied for the registration of "Kangzu" brand to carry out strong investment promotion activities.
Automatic overshoes are a clean, environmentally friendly and fashionable new product. No electricity is needed, which is safe and convenient. As long as the foot that wears shoes is lightly stepped on, it will automatically put a shoe cover on the shoes, which completely solves the trouble that guests need to take off their slippers when visiting. China has a population of 65.438+38 billion, with nearly 380 million families, of which about 260 million families have refined decoration and cleaning requirements. Shoe covers are also widely used in factories, hotels, guesthouses, hospitals, offices, laboratories, computer rooms, real estate model houses, museums, Internet cafes, photo studios, exhibition halls, religious places, Japanese and Korean restaurants, animal and plant farms, oily floors and other places that need to be cleaned. Therefore, the potential market demand for overshoes is huge. It can be said that the automatic overshoeing treasure is a real small product market, and it is an excellent project to choose business opportunities for prophets who want to work hard in shopping malls. Looking back at the cultivation and development of the drinking water market in those years, how many people did not act because they were optimistic, missed business opportunities and wealth, and regretted it. Now this great opportunity has come again, and we can't lose it again! The market is often occupied by prophets, and fashion is also guided by prophets. It is undoubtedly an excellent opportunity to get involved in the overshoes market as soon as possible. As long as we grasp this business opportunity and make full use of all interpersonal relationships, the investment is small and the risk is minimal. With the huge profit space given by the company, we only need to sell 10 thousand sets a year, and we can dig the first million in our lives and realize the ideal of getting rich!
Product display
(1) brand:
Kang nationality automatic overshoes are a new industry. "Kangzu" home bathroom brand has rich connotation and strong brand penetration. It has unique advantages in emerging markets and is invincible in the market by virtue of its good reputation of serving the society.
(2) Channels:
"Kangzu" full-automatic overshoes marketing network covers the national market, with professional market analysis and marketing strategies from high-end products to low-end products. Advertise in CCTV, local TV stations, newspapers, radio stations, magazines, and the Internet, comprehensively and timely launch and publicize the "Kang family" household bathroom, so that everyone can know and inspire millions or even tens of millions of potential customers, thus realizing our purpose: "Easy in one step, convenient for thousands of people! Kangzu automatic overshoes, clean into your home! "
(3) Services:
"Kangzu" full-automatic overshoes provide all-round services, providing real-time services for dealers and consumers, so that you can truly feel sincere service, assured purchase and safe use.
(4) products:
Automatic overshoes are a clean, environmentally friendly and fashionable new product. No electricity is needed, which is safe and convenient. As long as the foot that wears shoes is lightly stepped on, it will automatically put a shoe cover on the shoes, which completely solves the trouble that guests need to take off their slippers when visiting. There are nearly 300 million families in China, of which about 65.438+500 million rooms are finely decorated and require cleanliness. Shoe covers are also widely used in factories, hotels, guesthouses, hospitals, offices, laboratories, computer rooms, real estate model houses, museums, Internet cafes, photo studios, exhibition halls, religious places, Japanese and Korean restaurants, animal and plant farms, oily floors and other places that need to be cleaned. Therefore, the potential market demand for overshoes is huge. It can be said that the automatic overshoeing treasure is a real small product market, and it is an excellent project to choose business opportunities for prophets who want to work hard in shopping malls.
Looking back at the cultivation and development of the drinking water market in those years, how many people did not act because they were optimistic, missed business opportunities and wealth, and regretted it. Now this great opportunity has come again, and we can't lose it again! The market is often occupied by prophets, and fashion is also guided by prophets. It is undoubtedly an excellent opportunity to get involved in the overshoes market as soon as possible. As long as we grasp this business opportunity and make full use of all interpersonal relationships, the investment is small and the risk is minimal. With the huge profit space given by the company, we only need to sell 10 thousand sets a year, and we can dig the first million in our lives and realize the ideal of getting rich! Marketing is a university question. There are many differences between new product marketing and traditional product marketing. After more than a year of exploration and summary, we have explored some experiences for new products of automatic overshoes. As a new and practical commodity, automatic overshoes treasure has many ways to promote, giving people a lot of imagination.
1, channel segmentation
① Distribution channels, home supermarkets (such as B&Q, Trust-Mart and other chain home supermarkets), residential shops, building materials sales markets, large shopping malls, chain supermarkets, hotel supplies professional markets, cleaning supplies professional markets and home gifts professional markets. Interior decoration materials store. Shoe covers wholesale and retail market. Ceramic tile and floor market.
(2) Direct sales channels, market segmentation by industry system.
Public security system: put it in the trunk of a police car and use it at the crime scene to avoid damaging the crime scene.
High-tech manufacturers such as electronics: the workshop needs dust prevention and visitors use it.
Medical and health system: hospitals (B-ultrasound room, operating room, CT room), workshops for producing medicines, health products and nutritional products.
Education system: computer rooms of various departments in colleges and universities, laboratories and computer rooms of primary and secondary schools.
Property management: community management committee, moving company (obtain information).
Transportation system: civil aviation engine room, railway engine room, luxury sleeping car, and even on the plane.
Scientific research system: research institute, design institute and development center.
IT industry: direct sales of city websites, computer rooms of production and scientific research units, and guest reception rooms of workshops.
Financial system: bank room, vault.
Entertainment industry: large photo studio, hotel, massage room, hotel room.
Production system: production workshop for precision instruments, chips, electrical appliances and other products.
Chemical industry: reception desk of laboratories and workshops in chemical enterprises.
Archives: The drawings of municipal construction are memorized and searched by engineers. Archives charge 1 yuan/pair.
③ Promotion channels:
Put on try-on shoe covers in boutique shoe stores in the city and cooperate with shoe stores.
Some city TV stations enter entertainment programs in the form of awards.
In the city's newspapers, magazines and publications, you can do "essay writing" activities, with family and friendship as the main content.
Enter the gift channels of some large-scale decorative materials and cooperate with brand-name floors. Brand paint, brand sanitary ware and brand lamps can all be considered. As a gift for their promotion. Can enter the city TV direct selling market. In front of or near the supermarket, make use of the popularity gathered by the supermarket to promote sales.
(4) gift and welfare products unit:
Government agencies: tax bureau, tobacco bureau, industrial and commercial bureau, power supply bureau, labor bureau, public security bureau, law enforcement bureau, finance bureau, telecommunications bureau, health bureau and other bureau agencies with good conditions.
Schools: (teacher welfare) universities, key primary and secondary schools.
Hospital: a big hospital.
Financial system: major banks.
Insurance system: a gift from the insurance salesman to the big policyholder and a reward from the company to the salesman.
2. Ways of regional investment:
(1) newspaper advertisement (small investment, large income and quick effect)
Through long-term repeated experiments and feedback from a large number of dealers, we have come to a conclusion that newspaper advertisements are much better than the cost of distributing leaflets and newspaper advertisements. For example, the cost of a leaflet of 5,000 yuan is the same as that of a newspaper advertisement of 5,000 yuan for attracting investment. The effect of newspaper advertisement is obviously better than that of the leaflet. The newspaper advertisement cost of 5,000 yuan has been recovered before the advertisement is over, and businesses interested in seeing the goods can only be described as hot. Need to send leaflets, few people read it. Basically, they will put them in the trash can without seeing what's inside. On the contrary, newspaper advertisements are more easily accepted by consumers and businesses, because they are bought with money and don't look at waste.
(2), the recruitment of carpet investment business personnel, (targeted)
A good business team can continuously improve the business volume of your company, and the number of business personnel can also increase as long as it is properly managed. Because business people make money by themselves, not by your basic salary, you just need to provide him with a platform for free play.
(3) guide students and laid-off workers to mobilize the whole people in the form of profit sharing.
There are advertisements in the newspaper, which makes your products a household name. Newspaper clippings can be carried out selectively, for example, for an electronic industry circle, for a high-end community, for institutions and so on.
(5) TV shopping, let customers find you. Cooperate with local TV shopping companies to share profits.
3. Training and management of business personnel (teams)
Fighting needs a good team that is brave and good at fighting. To do sales and make a good product, we also need a good team that cooperates with each other and works hard. This is the basic condition for a company to grow and develop. A good team will be a great asset to your company.
Recruitment conditions:
Work hard and never give up. Experience in direct selling, household product insurance or advertising is preferred. Good expression skills, passion, good looks, male or female.
Treatment of business personnel:
Basic salary+commission mode; There is no basic salary model for full commission, and the specific situation is treated specifically.
Product knowledge training (omitted)
Business personnel management
First, management benefits, only a good management model can have a good team.
B, business people learn from each other, compete with each other, and maintain a virtuous circle. A dealer in the southwest of our company once had a sales team of 30 people to make oil-free stoves. Everyone can basically sell 1-2 sets every day. They continued their brilliant achievements in the oil cooker. They only have strong fighting capacity and passion as a whole team, and their achievements are constantly rising because they have both competition and learning. Maintain a very benign growth cycle, promote each other and achieve a * * * surplus.
C. Business personnel are required to keep a work diary every day, make a summary before leaving work in the afternoon, and tell their daily experiences or successful experiences and patterns in the form of speeches for colleagues to share. The form of speech is good, which can cultivate self-confidence, logical thinking ability, change people's timid expression and cultivate team spirit.
D, put forward the target sales volume, let the business personnel write their own sales plan according to this volume, and then check the daily implementation.
E. Give certain material and spiritual rewards to business personnel with excellent sales performance. The better the performance, the more rewards.
4. Sales Guide for Business People
Shoe covers are a new product, which is similar to the marketing of traditional products, but also has unique functions. Don't copy mechanically in operation, but keep innovating and making progress. There are many roads to success. You should keep exploring and choose the one that suits you best.
A, introduce the advantages of our products to customers in a comparative way, let customers know the huge business opportunities already contained in the prospect of this new industry, and impress customers.
Through different channels, instill product knowledge into the merchants in the channel, let them know about the products of overshoes, and conduct sales training for the shop assistants and business personnel of customers. Establish an emotional foundation.
B, conduct experiential marketing
Choose a community, street or square with a large flow of people and a high standard of living, or at the entrance of a large supermarket; Let consumers feel the convenience brought by overshoe products, make them have a desire to buy, and urge them to buy in time to achieve the purpose of trading. Agent level county-level agent county-level agent prefecture-level agent regional agent provincial capital agent authority exclusive agent
Exclusive agent (including towns and villages under its jurisdiction)
Exclusive agent (including the urban area under its jurisdiction)
Exclusive agent (including municipal districts)
Exclusive agent (including counties and cities under its jurisdiction)
Down payment (including provincial capital counties) 12800 yuan (refundable) 22800 yuan (returnable) 36800 yuan (returnable) 88000 yuan (returnable) 188000 yuan (returnable). The cumulative purchase policy is 65,438+000 units.
00 yuan, until the down payment is returned, and the accumulated purchase amount reaches.
100 sets will be returned to 500 yuan until the down payment is returned.
100 sets will be returned to 600 yuan until the down payment is returned.
100 sets will be returned to 700 yuan until the down payment is returned.
65,438+000 sets will be returned to 800 yuan until the first payment is returned. The incentive policy is 2000 sets, and 2000 sets will cost 5000 yuan.
Send 5000 yuan to accumulate 2000 sets.
Send 6000 yuan to accumulate 3000 sets.
Send 8000 yuan to accumulate 3000 sets.
Send 10000 yuan to distribute 40 sets of 60 sets 100 sets of products.
300 sets (sent to Hong Kong and Macao)
600 sets (Hong Kong and Macao tour)
Flyer poster10001500 2000 4000 8000 shoe covers 2000 3000 5000 10000 20000 promotional items 1000 200 300 400 600 investment questions and answers.
1. Q: What kind of product is the Kangzu automatic overshoes?
Answer: Automatic overshoes are a new clean, environmentally friendly and fashionable product, which completely solves the trouble of changing slippers when guests visit. This product is a good companion of sanitary ware with superior materials and reasonable design.
Q: What are the characteristics of Kang nationality automatic overshoes?
Answer: This product has distinctive features: 1, novel design, small size and beautiful appearance, and can be used regardless of age and sex. 2. New technological innovation: adopting high-tech composite materials and applying for national patents. 3, high performance, low price, convenient use, in line with public tastes. 4, the implementation of "three guarantees" service, humanized design function, so that you can use it comfortably!
Q: What are the advantages of Kang nationality automatic overshoes?
Answer: Kang nationality automatic overshoes are a new industry. "Kangzu" home bathroom brand has rich connotation and strong brand penetration. It has unique advantages in emerging markets and is invincible in the market with its good reputation of serving the society for many years.
Q: How big is the market space of Kang nationality's automatic overshoes?
Answer: Automatic overshoes are a clean, environmentally friendly and fashionable new product. No electricity is needed, which is safe and convenient. As long as the foot that wears shoes is lightly stepped on, it will automatically put a shoe cover on the shoes, which completely solves the trouble that guests need to take off their slippers when visiting. There are nearly 300 million families in China, of which about 65.438+500 million rooms are finely decorated and require cleanliness. Shoe covers are also widely used in factories, hotels, guesthouses, hospitals, offices, laboratories, computer rooms, real estate model houses, museums, Internet cafes, photo studios, exhibition halls, religious places, Japanese and Korean restaurants, animal and plant farms, oily floors and other places that need to be cleaned. Therefore, the potential market demand for overshoes is huge. It can be said that the automatic overshoeing treasure is a real small product market, and it is an excellent project to choose business opportunities for prophets who want to work hard in shopping malls.
Q: How to distribute the Kangzu automatic overshoes?
A:
1. Those who are confident and powerful can choose to be provincial and prefecture-level agents, and the market is bigger. Independent development of county-level agents can increase turnover and make huge profits. An optional county-level agent, with less funds, flexible operation and low risk. In order to guarantee the exclusive regional sales right, unsold products can also be sent as gifts without any risk. For more detailed marketing guidance, please visit our website. )
2, there are shops that can be promoted and monopolized. If there is no store, you can also entrust other stores such as shoe stores to distribute, or appear in the form of counters or promoters and sell directly to your door. If you want to establish a marketing network, you can recruit salesmen (laid-off workers, students, etc. ) and sell it on commission.
3. Use various relationships and strong public relations to dredge government agencies, enterprises, institutions, organizations, colleges and other units, and strive to buy in the form of gifts, souvenirs, welfare products, annual gifts, etc. (Our company can help print the characters of relevant group buying units). Strive to enter supermarkets, shopping malls and other large markets, and those with access can also act as agents to earn foreign exchange through exports.
Q: What are the specific and effective marketing strategies for investors to choose Kangzu automatic overshoes?
A:
1, channel segmentation
① Distribution channels, home supermarkets (such as B&Q, Trust-Mart and other chain home supermarkets), residents' shops, building materials sales markets, large shopping malls, chain supermarkets, hotel supplies professional markets, cleaning supplies professional markets and home gifts professional markets. Interior decoration materials store. Shoe cover wholesale and retail market. Ceramic tile and floor market.
(2) Direct sales channels, market segmentation by industry system.
③ Promotion channels:
(4) gift and welfare products unit:
benefit analysis
1: According to the urban population of each county 1 10,000, there are about 250,000 families in each county;
2. Taking 10% family purchase as an example, it can sell 25,000 sets of products;
3. Based on the average net profit of each set of 80 yuan, the net profit can be 25,000 * 80 = 2 million yuan;
This analysis only calculates ordinary families, hospitals, enterprises and institutions, various clubs, hotels, real estate developers and so on. And if you count these units, the sales volume will be even greater; If all units are distributed in the form of welfare, the economic benefits will be more considerable!
Attached table of specific analysis room: urban population, proportion of urban households, single net profit, total net profit of 6,543.8+0,000,250,000 and 654.38+00% 80 yuan/set of 2,002,500,654.38+00% 80 yuan/set of 4 million;
1: distribution management: directly cooperate with shoe store operators. Take 10 cooperative store as an example. Each store can realize 10 units every day, which means that it can realize the sales of 100 units every day. Every 50 yuan, the daily net profit is 100*50=5000 yuan.
2. Send a salesman to sell:
Hire 20 salesmen, and each person will achieve sales 1 set of 20 yuan. For example, for each set of Maori 80 yuan, the daily sales volume is 3 sets, 20 * 3 * 80-20 * 3 * 20 = 3600 yuan/day, the monthly income is 3600 * 30 = 108000 yuan, and the annual income.
The annual profit is1500000+1080000 = 2580000 yuan.
3. If it is distributed by society, enterprises and institutions in the form of group purchase and welfare, or sold in the form of prizes and promotional items, its economic benefits will also have amazing huge benefits!
See the attached table for the detailed analysis: the daily average profit, monthly average profit and annual average profit of each set of profits sold by a single-store cooperative store (calculated by 10 only), totaling 10 1050 yuan/set, RMB 0.5 million, RMB 300 * 0.5 million =10.5.