Pre-opening preparations
One, the preparation of personnel
1, the recruitment of personnel:
A, the recruitment of employees; B, the recruitment of management; C, the recruitment of technical groups; D, the contact of the school ---- to NJ store spare and transport talent.
Two, personnel training:
A, corporate culture, business philosophy; B, personnel system; C, store rules and regulations of the store; D, polite etiquette training; E, standing, walking, service wantonness training; F, service courtesy, etiquette training; G, service phrases training; H, operation of the basic flow of training; I, the whole line of the exercise.
Three, personnel assessment, screening
1, the training period performance; training assessment scores;
2, the performance of the work before the opening of the management of the organization, coordination capacity;
3, the first score before the opening of the assessment, to motivate the morale of the staff.
Four, according to the results of the assessment to develop a repeat training program (focus)
Five, the preparation of items
1, according to the existing store to develop a requisition plan;
2, will be reported to the general manager for approval of the requisition plan (must specify the place of origin, specifications, materials);
3, will be requisitioned items according to the use, type classification:
A. p>A, opening utensils local procurement
B, opening items utensils foreign procurement
C, printed matter ? Contact with Beijing or Nanjing
4, according to the classification of the use of goods to determine the arrival date of each type of goods
5, the quality of all staff uniforms, size and delivery date of the determination of the
6, the investigation of the local market, to develop a reasonable price of the water bar, supermarkets, KTV
1, the market investigation of the type of places: KTV, teahouse, disco, bar;
2, the market investigation of places: KTV, teahouse, disco, bar;
3, the market investigation of the type of places: KTV, teahouse, disco, bar;
2, the market investigation of the main items: (1) KTV room rates, drinks, food prices; (2) disco, bar drinks and food prices; (3) the amount of customers per time period; (4) the consumption level of local customers; (5) the type of distribution of customers; (6) local entertainment venues to open the publicity methods.
VII, the formulation of external publicity plan
1, with the catering and tea clubs to contact the distribution of leaflets;
2, mailed leaflets;
3, following the example of the Chambers of Commerce to do online publicity (to save money on publicity, to facilitate the publicity of a wide range of);
4, to develop the opening period of the KTV marketing plan.
Eight, Changzhi store opening marketing plan
1, KTV box suggested price
Box number of standard price (a) price (b)
Couple package 2 people 58 yuan ?
Classic package 2-4 people 98 yuan ?
Romantic small package 4-6 people 128 yuan ?
Elegant Medium Pack 6-8 people 168 RMB ?
Deluxe large package 8-10 people 198 RMB ?
Party package 12-15 people 258 RMB ?
Di Pack 12-15 people 268 RMB ?
VIP 15-20 people 298 RMB ?
Fun Pack 20 or more people 336 RMB ?
President's Package 35 or more people $666?
2, KTV box discount rate
Time period Monday to Thursday Friday, Saturday, Sunday and holidays
00:00-20:003 discount 50%
20:00-24:007 discount 20%
3, KTV opening marketing plan
Marketing Plan I: buy 2 hours to send an hour (all day 24 hours)
Marketing plan two: ordering free room rates
A,
The number of boxes room rates ordering fee
3% off 5% off?
Couple package for 2 people RMB/hour×3 RMB/hour×3 RMB
Classic package for 2-4 people RMB/hour×3 RMB/hour×3 RMB
Romantic small package for 4-6 people RMB/hour×3 RMB/hour×3 RMB
Elegant medium package for 6-8 people RMB/hour×3 RMB/hour×3 RMB
Deluxe large package for 8-10 people RMB/hour×3 Yuan/hour×3 yuan
Party package 12-15 people Yuan/hour×3 yuan/hour×3 yuan
Di package 12-15 people Yuan/hour×3 yuan/hour×3 yuan
VIP 15-20 people Yuan/hour×3 yuan/hour×3 yuan
Joy package over 20 people Yuan/hour×3 yuan/hour×3 yuan
President's Package 35 people or more RMB/hour×3 RMB/hour×3 RMB
B, ordering room charge-free time period
11:00-14:00 17:00-20:00
Marketing Plan III: Package Time Period Activity
A, 24:00-03:00 package time period
Package price (3 hours) price (4 hours) hour)
Small
Medium
Large
Deluxe
VIP
B, 11:00-16:00
Package price (3 hours) price (4 hours) price (5 hours)
Small ?
Medium ?
Large ?
Deluxe ?
VIP ?
Marketing Plan 4: Singing for Fun
First hour at original discount rate
Second hour at original discount rate and another 60% off
Third hour at original discount rate and another 50% off
Marketing Plan 5: Special Offers during the Opening Period
First hour of free singing
After the second hour, the rate will be 50% off at the original discount rate
After the first hour of free singing
After the second hour, the rate will be 50% off at the original discount rate
More than half off at the original rate. Room rate 50% off
After the second hour, you can also order food free of charge
Nine, the business site of all the dynamic flow of the proposed (see Annex IV)
Ten, all parts of the pre-opening project acceptance
1, the project acceptance of the three categories (engineering, system maintenance, tuning class);
Engineering equipment, home furnishings, lighting, decorative class
2, engineering problems of the inspection report and take pictures for the file;
3, in the late engineering and engineering team to work closely to ensure that in the groups of requisitioned items before the arrival of the library, in order to prepare for the opening of the step by step;
4, engineering acceptance form (see Annex V).
Eleven, Changzhi store group work division of labor compiled as follows:
1, engineering and technical group: responsible for all engineering and technical coordination (computers, tuning, engineering);
2, training group: the unified training of all the groups (operations);
3, recruitment group: the groups to assist in the recruitment of personnel;
4, the market adjustment group: based on the market report to help Supermarkets, water bars for commodity pricing;
5, purchasing group: the required items for market research;
6, coordination group: internal and external work with each other;
7, personnel group: the store's work in the co-ordination of arrangements.
All of the above groups will work daily to the general responsible for reporting and coordination.
Twelve, Changzhi store preparations for the opening of the personnel division of labor arrangements are as follows:
A:
1, moving line arrangements and simulation;
2, staffing arrangements for posting and scheduling;
3, supervision and evaluation of personnel training;
4, the surrounding customer flow survey and analysis;
5, Changzhi, the market in similar industries Adjustment;
6, the formulation of marketing plans (KTV, supermarkets, water bars);
7, cleaning the reasonable arrangement of the work of the period (late engineering, pre-opening, opening period);
8, each department of the requisition of goods, and follow up;
9, the coordination of coordination between the groups;
10, the training and assessment of management;
11, daily work progress and problems reported;
12, with the superiors and external relations to do a good job of external coordination.
B:
1, cleaning staff preparation arrangements and training;
2, cleaning items requisition;
3, according to the site renovation progress of reasonable arrangements for the staff phase of the entry of the cleaning;
4, cleaning and cooperation between the groups;
5, and the superiors on the progress of the work and the problem;
5, with the superiors on the work progress and problems;
6, the follow-up of the Ministry of the Treasury;
7, according to the characteristics of the renovation of the development of cleaning hand rules, arrange for secondary training;
8, according to the status of the cleaning onboarding, and to do a good job in the later stages of the counseling work.
C:
1, the operation of the staff of the post system training;
2, the reservation of the center of the work of the preparation;
3, the arrangement and simulation of the camp movement line;
4, and the cooperation between the groups;
5, and cleaning with the cleaning of the site;
6, the follow-up of the operation of the goods in a timely manner Feedback to the superior;
7, the arrangement and mapping of the market survey of the same industry.
Thirteen, the store groups before the opening of a month to follow up and implement the work plan
1, follow up on the groups of items requisitioned to the goods;
2, all the groups don't move the line of the simulation exercise;
3, all the placement of items on the scene of the business;
4, the identification of the process and the issuance of the ministries of training;
5, Approval of management signing authority;
6, a variety of business permits required for filing;
7, public **** the repetition of safety drills (fire, explosion, disease, power outages, stalls);
8, the technical department of the acoustics, the repetition of the confirmation of the song system, to ensure good quality;
9, KTV, water bars, supermarkets During the opening of the marketing activities of the preparation;
10, the determination and issuance of uniforms;
11, the pre-opening of the publicity work of the arrangements and implementation;
12, the acceptance of the closing of the project;
13, the statistics of the fixed assets and the establishment of the fixed asset card;
14, all the items to the arrival of arrangements and statistics;
15, according to the technical department for the sound system repeat confirmation and ensure the quality of the song;
15, according to the store's situation of each group to establish the maintenance of hand rules;
16, fire drills and fire drills and general knowledge;
17, the systematic training of management;
18, the reservation center of the reasonable arrangements;
19, the audit of all kinds of documents and printed materials, printing and training;
20, on all the Technical equipment installation (computers, audio panels, TV tables) to follow up;
21, on all public **** equipment installation (smoke tanks, incense sprayers, etc.);
22, all staff uniforms measurement;
23, a variety of certificates to follow up;
24, the water bar, supermarkets, items on the goods situation;
25, the water bar, Supermarket, KTV price determination follow-up;
26, all groups of work before the opening acceptance;
27, the opening day activities to prepare items.
Fourteenth, one month after the opening of the work of the organization
1, the complete establishment of fixed assets;
2, the items of the warehouse, the set amount of safety stock;
3, collate and report the monthly amount of items;
4, each group on the development of the management of the store hand rules, review and submit;
5, and the preparatory group of the engineering and Electrical equipment handover;
6, with the preparatory group on the store's various wiring drawings handover;
7, the development of groups of requisitioned goods inspection standards;
8, the development of low-value consumables control program;
9, reasonable adjustments to the store's business program;
10, the amendment of the process of each group to ensure that practicable;
< p>11, all groups of full service, public **** the repetition of safety drills training;12, the review of the work of the staff of each group discipline and reasonable grading and salary adjustment;
13, supervise the development of each group of the Department of the work within one month after the opening and training programs;
14, the management of the store work counseling and assessment (Annex VI);
< p>15, according to this month's business conditions, guest feedback to develop the next month's marketing plan, and the development of New Year's Day,Chinese New Year, Christmas marketing plan and store layout proposal;
16, the development of a complete assessment of the promotion system, Annex VI.
Annex VI:
Operation group management job counseling table
Level name facilitator content
Floor each area of the work position arrangement, staffing, staffing
Staff meal quality supervision
Supervision of the outlet of the water bar
Floor management, the floor of the training of employees
The front desk of the Management of the front desk, training of front desk staff
Monthly staff appraisal, organization and statistical records
Management and requisition of front desk service tools, reimbursement of front desk reserve
Management and requisition of floor service tools
Reporting of damage and repair of articles and tracking
Requisitioning and requisitioning of articles and regular checking of the safety stock level of articles
Supervision of cleaning work
Supervision of cleaning work
Monthly consumption, loss and inventory of all service supplies, stationery and cleaning items reported on the 25th and 27th of each month
Personnel entry and exit procedures, sick leave and vacation
Daily arrangements for the market staff
Supervision of floor service, supervision of regional hygiene, standards of placement of items in private rooms, overall coordination of the supervision of the whole. Regional groups work discipline supervision
Management of sales team and sales promotion