1. Details first

Customers are often moved or even captured by some casual details. Store operators should pay attention to every detail of daily operation with a sensitive heart and pay attention to details in service. Of course, there are differences between details and details. Some details are core details, while others are less important.

2. Don't fall into the "location-only theory"

First, the real location problem is an extremely complicated problem, which is closely related to topics such as location selection, business circle determination, business circle quality, business circle fit, store port, business strategy and business model. Second, 91% of the cases finally come down to the failure of opening a store because of the location problem, which is the boss's own comfort.

3. The boss and the shop assistant should build a harmonious relationship.

The boss should not only establish his own authority, but also get along with everyone, that is, as the saying goes, "both kindness and kindness".

4. Building the gas field is the key

The gas field is a very delicate thing, and the boss's mental outlook, happiness index and sunshine index are the core elements that constitute the gas field in our store, especially for small shops. The boss is listless every day, and the store must not be much better. The boss is in a good mental state, at least giving people a positive and optimistic performance.

5. Don't be too superstitious about differentiation

There are many operators who confuse themselves with the lie of "providing differentiated environment, services and products". It is not that differentiation is guilty, but that they should analyze and solve problems with a broader vision. For example, "herding effect", "brand effect" and "Matthew effect" are the poor "differentiation strategies" in many people's minds.

6. Don't be afraid of competition

Hotpot restaurants need moderate competition, and it is often a good thing to have a certain intensity of competition around them, so we can build a benign model of competition and cooperation with them instead of malicious competition. Sometimes, the life of an isolated hot pot restaurant will be even sadder.