Generally, a strip-shaped shop signboard can be set up on the storefront to prominently display the name of the store and the products for sale. In the bustling business district, consumers often browse all kinds of shop signs, large and small, to find commercial service places that realize their purchase goals or are worth visiting. Therefore, a shop signboard with high generalization and strong attraction; The visual stimulation and psychological influence on consumers are very important.

The materials used for shop signboards have been wood and cement for a long time in China. Wood can't stand long-term wind and rain, and it is easy to crack and paint to fall off, so it needs frequent maintenance. Cement signboards are easy to construct, durable and low in cost, but they are obsolete in form and rough in quality, and can only be used as low-grade shops to attract spleen. In order to reflect the changes of the new trend of the times, today's exterior decoration materials are not limited to wood and cement, but use thin marble, granite, metal stainless steel plate, thin painted aluminum alloy plate and so on. The stone facade looks thick, steady, noble and solemn; The metal facade looks bright, light and full of the times. Sometimes, with the change of seasons, various types of sunshade foil frames can be placed on the facade, which will make the facade fresh and lively, communicate the functional links inside and outside the store, and expand the commercial area invisibly.

The shop signboard plays an indispensable role and value in the import function, and it should be the most eye-catching place. Therefore, various decorative methods should be adopted to make it stand out. There are many techniques, such as using neon lights, spotlights, colored lights, reflective lights, light boxes, etc. to enhance the effect, or using ribbons, flags, flowers, etc. In short, elegant and fresh style, strange and grotesque techniques are often one of the keys to success.

Business people pay more and more attention to the word design of shop signs, and some artistic, three-dimensional and advertising shop signs, which are composed of slogans, affiliation and numbers, are constantly emerging. The following points should be paid attention to in the design of shop signs:

(1) The consideration of the font, size, convexity and concavity, color and position of the shop name should help the normal use of the door.

(2) The text content must be consistent with the goods sold in our store.

(3) The text should be as concise as possible, with profound content and easy to remember and recognize, so that consumers can see at a glance.

(4) attention should be paid to the popularization of artistic characters and written characters, and the deformation of Chinese and foreign artistic characters should not be too flowery, too messy and too artificial, and the written characters should not be too scribbled, otherwise, it will be difficult to identify and cause trouble in production.

The materials used for shop signs vary from store to store, and the shops are large in scale, and the exquisite storefronts can be made of copper with protruding hollow characters, which are shiny and have a rich and luxurious feeling, and the effect is quite good. Fixed firing porcelain characters will never rust. Good reflective strength, especially as a signboard. Plastic characters have gorgeous luster and are easy to make, but after a long time, the luster fades, the plastic ages, and it will be deformed when exposed to cold, heat and sun, so it cannot be used for a long time. Wooden characters are also convenient to make, but they are easy to crack after long-term exposure to the sun and rain, and need frequent maintenance and painting.

besides giving consumers a good psychological feeling in terms of form, materials, composition, modeling and color, shop signboard design should also make more efforts in naming, striving to be concise, fresh, easy to remember and full of aesthetic feeling, so as to make it attractive, promote consumers' thinking activities and achieve ideal psychological requirements.

second, the design of the store door

obviously, the function of the store door is to induce people's sight, generate interest and stimulate the sense of participation that they want to go in and have a look. How to get in, where to get in, you need to import correctly, tell customers, so that customers can see at a glance.

in store design, the design of customers' entrance and exit is an important link.

whether to place the store door in the center, left or right, depends on the specific flow of people. Generally, the gate of a large shopping mall can be placed in the center, but it is not appropriate to place the entrance and exit parts of a small store in the center, because the store is small, which directly affects the actual use area of the store and the free flow of customers. It's more reasonable to set the entrance and exit of the shop on the left or the right.

from the commercial point of view, the store door should be open, so the design should take into account that customers should not have bad psychology such as "claustrophobia" and "darkness", so as to refuse customers. Therefore, a bright, smooth and echoing door profile is the best design.

the design of the store door should also consider whether the road surface in front of the store door is flat, horizontal or sloping; Whether there are any objects or buildings in front that block and affect the image of the store facade; In terms of lighting conditions, noise influence and the direction of sunlight irradiation, the materials used in the store doors used to be hard wood, and iron sheets or aluminum sheets can also be wrapped outside the wood, which is relatively simple to manufacture. In recent years, China has also begun to use aluminum alloy materials to make shop doors. Because it is light, durable, beautiful, safe and full of modernity, it has a trend of popularization. The whole glass door without frame belongs to luxury door profile. Because of its good light transmission and gorgeous shape, it is often used in high-end jewelry stores, electrical stores, fashion stores, cosmetics stores and so on.

Third, the window design

In modern commercial activities, the window is not only an important form of advertising, but also an important means to decorate the store front. A shop window with novel concept, distinctive theme, unique style, refined technique, beautiful decoration and harmonious tone can beautify the store and the city by forming a three-dimensional picture with the whole shop building structure and internal and external environment.

Generally speaking, the window design should pay attention to the following aspects:

(1) It is best that the center line of the window's transverse degree is equal to the customer's apparent horizon, then the goods displayed in the whole window are in the customer's field of vision.

(2) In the window design, we must consider dust, heat, rain, sun, wind and theft, and take relevant measures.

(3) The appearance of the store should not be affected, and the design scale of the window building should be adapted to the overall size of the store.

(4) The goods displayed in the window must be sold in our store and are the best-selling goods.

(5) seasonal goods displayed in the window must be displayed and introduced to customers one month before the arrival of the season, so as to play the role of welcoming the season.

(6) When displaying goods, the theme should be determined first. No matter whether it is many kinds or different kinds of goods of the same kind, they should be systematically displayed according to the theme, so that people can see the contents of the advertised goods at a glance, and they must not be confused to distract consumers.

(7) The window layout should use as few commodities as possible for setting off, decorating or bedding, and the number of commodities should not be too much or too little, except that the colors should be harmonious and the density should be uniform according to the window area. It is necessary to make customers see the whole picture of the goods from far and near and from the front side. Commodities with business characteristics should be displayed in the most eye-catching window.

(8) Goods that are easy to liquefy and deteriorate, such as food and candy, and goods that are easy to be damaged in the sun, are best replaced by their models or properly packaged.

(9) The window should be cleaned frequently and kept clean, especially the food window. Dirty window glass, which is covered with dust, will give customers a bad impression, cause suspicion or disgust of goods and lose interest in buying.

(11) The window display needs to be changed frequently, especially the timely publicity and the display of perishable goods. When each window is replaced or decorated, the time for external publicity should be stopped, which must generally be completed within the same day.