Valentine's Day marketing copy

Valentine's Day is the most romantic time of the year, and we can't miss this good opportunity to promote sales. I have carefully arranged the Valentine's Day marketing copy for you, I hope you like it!

valentine's day marketing copy (1)

activity time: February 6-15

activity theme: valentine's day promotion

activity description: give it when it is full, and give gifts of different grades when shopping for different amounts.

●125 yuan-you love me and enjoy the taste of first love-ice cream+Chinese knot mobile phone pendant;

●365 yuan-I love you every day and enjoy an ice cream boat+a box of Sofitel water crystals+a couple to flash a pair

●521 yuan-I love you and enjoy an acacia in the snow+a couple to flash a pair+a bottle of King of the Pool wine+a box of Sofitel water crystals

●721 yuan-

●999 yuan-a long time to enjoy the water hibiscus ice cream+a bottle of the king of the pool's fine dry red and dry white+a brand-name belt

●1314 yuan-a life-long Zheng Mingming three-piece set+a couple to lightning+a Dunhill wallet

Other activities:

1, the best love.

2. Free gift packaging office for Valentine's Day

In order to add romance to your Valentine's Day, we will set up free packaging offices on floors 1, 2, 4 and 6 respectively.

3, rose love!

　? Lines: The fragrance is floating, and the flowers are meaningful. Under the sun, a beautiful rose rain is fluttering. On this day called love, let's join hands with your rose love and have a romantic sunshine trip in early spring?

　? Director: XX Department Store? People: lovers

? Overture: 21XX Spring/Summer Fashion Conference: At 16: 31 ~ 17: 31 on weekends, a 21XX brand fashion conference will be held in the central hall on the first floor of Sunshine Department Store.

　? Program: During the activity, you will get a rose card when you spend 299 yuan on shopping that day, and you will have the opportunity to get a lucky prize worth 1611 yuan or a commemorative prize worth 111 yuan. At the same time, I received a Valentine's Day gift (a bunch of roses or a box of chocolates).

? Background music: gifts for jewelry, cosmetics, ornaments, clothing and other brands:

* Swarovski, Xie Ruilin, Chow Tai Fook, Golden Supreme, Annasu, Oprah Winfrey, Anlifang and other brands celebrate Valentine's Day with a series of gifts promotion activities! Valentine's day marketing copy (2)

1. Promotion slogan

Love what I love in February

2. Promotion time

February 8, XXX? February 14 (Valentine's Day)

Third, the publicity period

February 8, XXX? February 19 (14 days)

IV. Promotion theme

1. It is reasonable to reduce the price to show love

2. Prepare enough gifts to let love be announced around the world

V. Commodity promotion

? Valentine's day? It is a special festival, and it is a festival where lovers give gifts, so the promotion of goods should be based on? Love gifts? As the theme, ornaments, gifts, tokens of love, flowers, boutique series, etc.

stores should do a good job in creative display and highlight key displays of goods to ensure the highest sales of holiday goods.

1. Special sale of goods

During Valentine's Day, the overstocked goods in the store will be sorted and classified, and a special sale area will be set up. This part of the products can take advantage of this activity to protect their capital and make the consumers feel really affordable.

2. Theme display: February 8th? February 4th

Stores will display Valentine's Day series products in a conspicuous position at the main entrance, which can make full use of kitchen windows. If there is no kitchen window, stores can display conspicuous positions.

Requirements:

A. Valentine's Day theme display, with exquisite ornaments in the store as the main display object

B. Each store must pack at least 11 copies? Jewelry set? Used for theme display

VI. Deep headdress bouquet?

promotion time: February 8th? February 14

1. Headdresses are the main products, and they are sold at a discount of 6-7% from the original price. The price tag is marked by hand-written art pens, and all customers who buy jewelry above 81 yuan are given a flower.

2. making? Deep headdress bouquet? Price table

nominal quantity original price current price

Only your jewelry is one yuan to send flowers

Set it wholeheartedly+send flowers one yuan

Prepare packing boxes and wrapping paper in advance, and do a good job in packaging.

3, free delivery service, jewelry is required to exceed 111 yuan, and the delivery range is not more than 2 kilometers.

VII. Promotion

1. Balloons for lovers

Make 111-211 balloons, which will be used for Valentine's Day atmosphere layout and shopping gifts in stores (arranged by stores themselves).

cost: 1.155 yuan/set.

2. Gift of membership card

Anyone who buys Valentine's Day series goods (unlimited amount) can get a membership card. (Time: February 11? 14)

pay attention to the registration of membership card information.

VIII. Publicity

?

in order to strengthen the influence of the event, we should do a good job in publicity to attract more customers to actively participate in holiday promotion. Franchisees are free to choose media locally. Example: Evening paper, TV subtitles, dm delivery, etc.

1. Advertising slogan

haface ornaments with jumping colors

Bright colors, exquisite workmanship and designs from South Korea. During Valentine's Day, will such ornaments become a fashion again? Come and see these noble, lovely and beautiful ornaments!

Unique Valentine's Day

What is unique and what gift can make a beautiful woman smile? Save money and give a decent gift, please see the baby ornaments recommended by haface ......

9. Store layout

1. Prepare enough gifts for love announcements to be posted in front of the world.

a. Handwritten poster with fine brushwork at the entrance of the store (including specific contents of preferential policies);

B. A colorful banner: What's the content? Show love in a proper way! Price reduction is justified. Price reduction storm? ;

C. Buy or rent heart-shaped balloons for storefront decoration;

2. Hygiene inside and outside counters and storefronts: To be neat, doors and windows must be clean and spotless.

3. It's still important to mention here that the service quality must be effectively improved.

X. Joint operation

A cooperation agreement was reached with local flower shops to provide goods to each other, so as to increase the sales volume of both parties.

if you buy xxx yuan of flowers, give a piece of jewelry or membership card provided by haface;

buy xxx yuan ornaments at haface and give flowers or discount cards provided by xxx flower shop.

1. Lovers' balloons collide

Make 111-211 balloons, which are used for Valentine's Day atmosphere layout and shopping gifts in stores (arranged by stores themselves).

cost: 1.155 yuan/set. During Valentine's Day, the overstocked goods in the store will be sorted and classified, and a special price area will be set up. This part of the products can take advantage of this activity to protect their capital and make the consumers feel really affordable. ? Valentine's day? It is a special festival, and it is a festival where lovers give gifts, so the promotion of goods should be based on? Love gifts? As the theme, ornaments, gifts, tokens of love, flowers, boutique series, etc.

stores should do a good job in creative display and highlight key displays of goods to ensure the highest sales of holiday goods. Valentine's day marketing copy (3)

1. Purpose of the activity

1. Grasp the business opportunities of holiday promotion (Spring Festival and Valentine's Day) and avoid them through the innovation of activity content and object? Price competition? And? Competing for tourists? Vicious competition, and give customers a sense of freshness, stimulate their desire for consumption;

2. Improve the sales performance of beauty salons and attract new customers;

3. Create the brand image and popularity (reputation) of beauty salons and enhance customer loyalty;

Second, the theme of the event

Love for life, show your love sincerely

Activity (1) Theme: Love for the Spring Festival, show your love by courtesy

Activity (2) Theme: Love me, say it bravely

Activity (3) Theme: Affection is priceless. Love me and win prizes

III. Activity time

October 11 to February 13

IV. Target audience

1. Activity (1) Target audience: men aged between 23 and 45 who have good taste in clothes, especially those who drive private cars and customers of beauty salons;

2. Activity (2) Target audience: husbands (or boyfriends) of participants and beauty salon members;

3. Activity (3) Target audience: participants and all women participating in the selection;

V. Contents of activities

Activities (1):? Love is the spring festival, and the ceremony shows love? Special offer

During the event, all men can buy it in the beauty salon? A beautiful gift for the Spring Festival? Special package (worth 999 yuan), presented to his wife (girlfriend) to fully express his love and thank his wife (girlfriend) for her support and help in the past year; Beauty salon customers can also promote at the same time (lovers can enjoy preferential activities);

Beautiful Heart Card can enjoy nine special offers:

1. Choose basic nursing items for 12 times;

2. Choose body care items for four times;

3. get a gift? Love is infinite? A set of gift boxes (specially packaged) for customers' products for their wives (girlfriends);

4. On February 4th, a bouquet of flowers (11 flowers of your choice) and a box of exquisite chocolates were presented to the designated person by a special person.

5. Get a brand-name men's belt (or a brand-name shirt or wallet);

6. get a special cleanser for men;

7. Give men kidney care once;

8. get a love pledge card, and attend? Best love story selection activities, have the opportunity to get beautiful prizes;

9. You can get a 11% discount if you book on the same day;

Note: or if you have been married for more than three years (including three years, subject to the marriage certificate), you can get another 11% discount (discount)

Activity (2):? If you love me, just say it bravely? Love Vows Expression Activity

During the period from October 11 to February 11, any purchase? A beautiful gift for the Spring Festival? Men with special packages and husbands (or boyfriends, note: no need to buy? A beautiful gift for the Spring Festival? You can get a love pledge card at the beauty salon, write down your touching love words and stick them on the heart-shaped board at the entrance of the beauty salon, so that everyone can witness their love for their lover and make their love last forever!

activity (3): Affection is priceless, love me with a prize? Best love story selection activity

During the period from October 21th to February 3rd (before 3pm), all female friends can receive 31 best love stories, and choose their own best love stories to express various awards, and all female friends who participate in the selection can receive an experience coupon from the beauty salon (or? Yuan vouchers), and participate in the lucky draw to get beautiful prizes;

the selection results were announced on the spot at 17: 11 on February 2, and the results were evaluated. The most touching love story award? 、? The most creative love story award? 、? Best popular love story award? 、? The simplest love story award? 、? The most humorous love story award? And other five awards, the winners will receive a free western restaurant couple package (or a free couple movie package); At the same time, a number of winners will be selected (awards and prizes will be decided by the beauty salon);

VI. Publicity of the event:

1. Focus time of publicity: five days before the event; Five days after the official opening of the Spring Festival;

2. means of publicity: a. sending orders (theme: a letter to a man,); B, hanging banners (activity theme); C. Poster

posting or X-frame display (activity content description); D, clipping newspapers; E. Female members of beauty salons publicize and ask to bring them to their husbands or boyfriends; F, others;

VII. Remarks:

1. The leaflet should be inflammatory and infectious, and put forward the most reasonable, romantic and considerate reasons to impress the target audience-men;

2. Key points of propaganda: Emphasis on sending? A beautiful gift for the Spring Festival? The special package is the most caring for his wife (girlfriend) and the actual action of love;

3. Make the sales target of the activity, and break it down to the corresponding task indicators for beauticians (beauty consultants), and reward them according to the achievement rate after the activity.

4. Beauty salons should be properly arranged to create a festive promotion atmosphere and stimulate customers' desire to buy; If posted? Male guests stop? Prompt, must be removed during the activity; At the same time, pay attention to the interference of urban management when putting heart-shaped boards outside the store;

5. It can be promoted jointly with flower shops, western restaurants, men's clothing stores and other businesses to enhance the influence of the event;

6. This scheme is for reference only, and the specific promotion contents and implementation details should be adjusted and supplemented according to the actual situation of business districts and beauty salons. ? ;