The basic principle of Tik Tok live broadcast promotion scheme is: preheating the whole network and adding welfare temptation. The promotion methods of Tik Tok's live broadcast room are as follows:

1. WeChat official account promotes

WeChat official account mainly to make use of private domain traffic. For example, in WeChat official account, a live broadcast announcement was made to inform the audience of the live broadcast time and live broadcast list, so as to attract users to enter the live broadcast room.

2. Micro-blog promotion

Weibo directly publishes graphic messages, or publishes a small pre-heated video to attract users into the live broadcast room through selling points such as "lottery, list and discount".

wechat and Weibo are both platforms that we can drain for the live broadcast room, with large users and high activity. You can throw bait or highlights in the live preview copy to attract users to enter the live room.

3. Little Red Books, Friends Circle, etc.

Little Red Books and Friends Circle are also positions that can be promoted, and the live broadcast notice information can be directly released for promotion.

4. Pre-heating promotion of vibrato short videos

Make one or more pre-heating short videos and post them on the Tik Tok, telling the audience the live broadcast time, revealing the live broadcast benefits and arousing the audience's curiosity.

the higher the video quality, the more people you see, and the better the promotion effect of the live broadcast room.

5. Copywriting Promotion

Update your live broadcast time and content in the profile of Tik Tok account, so that fans and viewers who enter your account homepage can see the live broadcast preview.

6. Poster promotion

Post the poster of countdown to live broadcast, and the poster will count down and leave suspense to attract the audience to pay attention to the live broadcast room.

7. Positioning and drainage in the same city

Use live broadcast in the same city to attract popularity. Be sure to turn on positioning, so that talents in the same city can enter the live broadcast room more easily.

8. Live recommendation stream

Through lottery and red envelopes, the interactive atmosphere between live broadcasts is increased and the live recommendation stream is displayed. For example, sending a red envelope during the broadcast process and setting a countdown to grab the red envelope can improve the user's stay in the live broadcast room.

9. Live dou+ delivery

Both short video dou+ and live dou+ are drained by heating short video.

So, you can make a high-quality short video, put in dou+, attract more people to watch your short video, and enter your live room to enhance the popularity of your live room!