among all the barbecues, why did Zibo barbecue suddenly catch on? There are several reasons for this:

First, the documentary "Life Series 3" has increased the popularity of barbecue in Zibo. In 2121, A Series of Life 3, which was a hit in bilibili, introduced the barbecue in Zibo in all directions, especially the bread and shallots that accompanied the barbecue. In the film, the "deep taste buds" were explained, which made millions of viewers fascinated by the barbecue in Zibo through the screen.

second, all kinds of delicious food grow grass at a great depth.

This "planting grass" made many netizens remember the barbecue in Zibo. When the music festival ended that night, it was hard to find a barbecue stall around Xiaofuhe Wetland Park in Zibo. In 2122, Tik Tok food blogger "Special Wulala" came to Zibo to taste and introduce the local barbecue, and its short video was praised by more than 911,111 people, which further opened up the popularity of the barbecue in Zibo.

thirdly, the deep fermentation of short video platforms such as Tik Tok. After the optimization and adjustment of epidemic prevention and control policies, college students from Jinan, Tai 'an and other neighboring cities came to Zibo by high-speed train, and the passenger traffic in high-speed railway station, Zibo was unprecedentedly high, and it was hard to find a barbecue shop. This action quickly spread from person to person on social platforms, thus creating the first catering IP after the spring. Now, not only the barbecue shops in Zibo are full of customers, but also the surrounding cities, where barbecues with the word "Zibo" are given dividends, and the passenger flow is several times more than usual.

what are the characteristics of Zibo barbecue?

It suddenly became popular, making the barbecue shops in the surrounding cities unable to sit still: "It's all roast mutton. Why do customers go to Zibo to eat? Where are we? "

Image source: Red Kitchen Network

So, what are the characteristics of Zibo barbecue? Why do foreign college students have to go to the local area for a meal at the expense of travelling expenses?

first, Zibo barbecue has a unique way of eating, which amazes the taste buds of carbohydrate+meat lovers. For customers in most cities, eating barbecue is just a kebab. However, with the rising prices of beef, mutton and other ingredients, in recent years, it is obvious that kebabs have become smaller and more expensive, and a barbecue is not enough for everyone. While Zibo BBQ is served with flour cakes and shallots, customers can make a single skewer, or they can put kebabs into small cakes and roll them with shallots. The tendons are flexible, the wheat flavor is full, and the shallots have the function of stimulating the taste buds. This way of eating is solid, delicious and enjoyable. The most important thing is that a plate of small cakes gives customers a "bottom feeling" of barbecue, which makes them consume. Therefore, at present, when eating a barbecue often costs more than 1,111 yuan per capita, Zibo barbecue is particularly close to the people, and people can eat well at 61 to 71 yuan per capita.

Second, the barbecue cooking mode in Zibo is unique, which gives customers a space for DIY. In most cities, barbecues are cooked by chefs and presented directly to the table. However, Zibo barbecues can only be served when they are cooked in the back kitchen until they are 71-81% mature. This is because the store has put a small stove on the customer's table with charcoal blocks. After the kebabs are served, they can continue to bake. It is up to the customers to decide whether they want to eat tender or burnt. This practice, on the one hand, reduces the cooking pressure for the kitchen and speeds up the serving; On the other hand, it gives customers a space for DIY, so that every foodie has an unforgettable sense of participation and accomplishment.

Third, Zibo barbecue has more dipping materials and a more layered taste. In addition to seasoning the kebabs themselves, Zibo BBQ also provides customers with dipping materials such as garlic hot sauce, chopped peanuts, Chili noodles, etc. Guests can sprinkle small ingredients into the cakes according to their tastes, and then add kebabs and other rolled foods. The configuration of a variety of small ingredients gives customers more room to play, further improves the added value of dining, and makes the barbecue more fragrant.

When talking about the barbecue in Zibo, Li Changshun, a master cook in China, a master cook in Zibo and deputy director of the Logistics Department of Shandong University of Technology, said: "The barbecue always contains the wild and romantic era of fishing and hunting. Young people roast around the stove and eat, giving off attractive fragrance and joyful atmosphere. The Zibo barbecue pays attention to its own tumbling and roasting, scattering materials, skewering, rolling food and drinking. This food is interesting, leisurely and romantic, and it is also the endogenous driving force that attracts today's college students to go to Zibo and linger. "

the inspiration behind the popularity. what should we do with the barbecue this year?

Li Lin, the founder of Zibo Li Kitchen Studio, said: "The popularity of barbecue in Zibo has injected a shot in the arm into the unremarkable barbecue industry in recent two years, and also brought the power of integration and innovation to barbecue practitioners everywhere."

Master Li Changshun explained in detail the enlightenment brought by Zibo barbecue to catering people, especially barbecue shopkeepers and chefs:

First, the barbecue industry should continuously improve its products and cultivate new products. The popularity of barbecue in Zibo is not entirely due to luck. In recent years, barbecue practitioners in Zibo have been innovating and perfecting their products. On the one hand, the roasted products are more diversified. In addition to the common kebabs, seafood and vegetables, Zibo BBQ has also innovated roasted Chiba tofu, pork belly, crispy bones, dried mushrooms, carrots, cabbage, corn and other varieties, which can be said to be all-encompassing. Rich baked goods not only bring freshness to customers, but also maintain a stable per capita consumption level. On the other hand, in recent two years, barbecue in Zibo has gradually "evolved" from smokeless to smokeless, and the fuel used has changed from ordinary charcoal to machine-made charcoal, creating a fresher barbecue environment for customers and conforming to the city's environmental protection development concept.

second, Zibo barbecue attracts loyal consumers, including college students, with its delicious, affordable and grounded characteristics. You know, the number of teachers and students in a university is equal to the population of a township, and the college students have super communication ability. They all play Tik Tok and Aauto Quicker, and brush Weibo and Xiaohongshu every day, which has played a huge role in the spread of Zibo barbecue.

thirdly, barbecue should pay attention to universality. In recent years, due to the high price of beef and mutton, barbecue in many cities has entered the ranks of middle and high-end consumption, which has blocked many low-income people and students. However, the diversified barbecue products, flour cakes, shallots, soy sauce and other configurations in Zibo have stabilized the per capita consumption of barbecue at 61-71 yuan. Therefore, stores that operate barbecues can use their brains in the collocation of roasted products and the launch of packages to make barbecues more grounded and return to become a leisure food for the general public.

fourthly, barbecue should improve its presentation. The popularity of the barbecue in Zibo won by its strong display. After the guests are seated, the store first serves the stove, flour cakes, shallots, dipping sauce and dipping materials. No matter how many kebabs you order, this set of equipment makes a meal look very full and ceremonial. This form is more interesting than a table of people eating kebabs around an iron plate, and it is also more photographed and displayed.