The rise of reverse tourism is mainly due to the improvement of people's living standards in today's society, and more and more people are traveling. Every vacation attractions are crowded. The emergence of reverse tourism is a good phenomenon for society, which can make the maximum use of tourism resources, but also relieve the pressure of popular holiday attractions.

More and more young people are no longer flocking to popular tourist cities, but are choosing "reverse tourism", which is not surprising. Those popular tourist cities, attractions, during the holidays, are often crowded. On the one hand, too many tourists are prone to reduce the travel experience, such as long queues, blocked to walk, etc.; on the other hand, with the soaring demand, food and beverage, lodging, airfare and other costs have risen, go to the popular tourist cities, "shallow" to play a little bit, you may have to spend a month's salary. At the same time, the Internet is now very developed, a variety of grass-planting platforms one by one, ten by one hundred, some of the niche cities and attractions worth playing can also be successful out of the circle. It can be said that "the fragrance of wine is not afraid of the deep alley", the visibility of cold tourist destinations is constantly improving. For many young people, instead of spending a lot of money to go to popular destinations "add to the traffic", it is better to go to these niche areas, not only lower cost, but also more clean leisure, more comfortable.

And there is no over-development, over-commercialization of the state, allowing tourists to experience the original flavor from which. Therefore, the young people to say goodbye to pile up, drive the "reverse tourism" rise, is not a bad thing. At least, it means that people's travel choices more diversified, there can be a more cost-effective travel path to choose. This diversification, cost-effective, in fact, can pry more increment for the tourism consumer market. More importantly, the "reverse tourism" of some popular tourist destinations, but also to force them to improve the level of service and operational capacity of scenic spots, rather than lying on the natural resources to collect money. For example, many netizens have mentioned that some traditional popular scenic spots have been overly commercially developed and basically developed in the same way, especially in some "ancient towns" around the world, selling the same food and snacks, the same cultural and creative products, and lacking in local characteristics.

On the contrary, those cold spots, retaining enough of the local style and characteristics, have not been over-commercialized, not the same food and snacks, not ridiculously expensive prices, they can give tourists a better travel experience. It can be said that "reverse tourism" represents a new change in the tourism market, meaning that the Internet era of grass, young people are no longer blindly follow the crowd pile up, but on the travel experience, play quality, have higher requirements. Therefore, the tourism market should also speed up the supply of high-quality products, especially some of the traditional popular scenic spots, the service and experience should be constantly upgraded.