The development trend of e-commerce includes six aspects:

1. Deepening development. ?

the infrastructure of e-commerce will be improved day by day, the supporting environment will gradually become standardized, and the depth of e-commerce development of enterprises will be further expanded. E-commerce enterprises will unite upstream and downstream stakeholders to form a more efficient strategic alliance and seek greater benefits.

2. Personalization trend. ?

the demand for personalized information will be stronger and stronger, and the deep participation of personalized goods will become inevitable. Personalized customized information demand and personalized commodity demand have become the development direction, and consumers will take personal preferences into the design and manufacturing process of commodities.

3. Specialization trend.

there are two aspects to the specialization trend. one is the specialization trend for individual consumers, which is to meet the personalized requirements of consumers and provide specialized products and services. The second is the specialization trend for enterprise customers.

4. Globalization trend.

China's e-commerce is bound to go global, and it will also face severe challenges from the world's e-commerce giants. E-commerce will open up the international market for China's small and medium-sized enterprises, and foreign e-commerce enterprises will also strive to open up the China market. ?

5. the trend of regionalization. ?

Based on the national conditions of China, it is an inevitable way to effectively expand the scale and benefit of online marketing. There is no contradiction between the regionalization trend and internationalization trend of e-commerce in China.

6. the trend of integration.

e-commerce websites are gradually moving towards new integration, including similar mergers, complementary mergers and strategic alliances.

one is the merger between similar websites. At present, a large number of websites belong to "repeated construction", with the same or similar positioning and the same business content. The result of fierce competition can only be that a few enterprises finally win, and websites in a weak state will inevitably be annexed or eliminated.

the second is the complementary merger between different types of websites. Although those leading e-commerce enterprises have great advantages in many aspects, these websites with foundation and development prospects must adopt acquisition strategy in the process of expansion.

the third is strategic alliance. Due to the two major trends in the development of e-commerce, and the limited resources of each website and the all-round needs of customers, it is inevitable that different types of websites will cooperate with each other in the form of strategic alliances. ?

Extended information:

The overall characteristics of the current global e-commerce market development are:

1. The first characteristic is to move towards agglomeration. In the past 11 years, the global e-commerce market has gradually gathered towards the head players. I believe that there may be two or three super-large players in the world in the future.

as a form of the retail industry, e-commerce has not escaped the basic laws of the industry. In the past 111 years, the retail industry has gradually gathered towards the head, which means that the greater the efficiency, the lower the cost, and the better the social value and consumer experience.

2. The second feature is that e-commerce companies all over the world must be internationalized in the future. It is difficult for players in a single market to survive for a long time. After your success in China, if you can't internationalize quickly and do e-commerce well all over the world, it may be very dangerous after 5 years or 11 years.

for example, "unbounded retail" has gone beyond the concept of online and offline, and everything has returned to the original point, returning to the consumer-centered and in-depth insight into the needs of consumers.

3. The third feature is the deep integration of e-commerce with all walks of life offline. It is not an online and offline diversion in the general sense, not O2O, but a deep integration and complementarity of business models.

Unbounded retail is to integrate the back-end supply chain, brand, price and service in order to meet the different and complicated needs of consumers anytime and anywhere.

Resources: Baidu Encyclopedia-E-commerce Development