Entrepreneurial project development prospects how to write
Entrepreneurial project development prospects how to write, everyone in the entrepreneurial time need to be based on their own industry as well as the direction of the project they want to carry out an analysis and planning, with the goal of a good method of decision-making to be able to correctly out of each step, the following look at the development prospects of entrepreneurial project development prospects how to write
Entrepreneurial project development prospects how to write 1project operation, describing the product market and competition, risk and future prospects and financing requirements of written materials. Write 1
project operation, elaborating on the product market and competition, risk and other future development prospects and financing requirements of the written materials Confidentiality commitment: the content of this project plan involves commercial secrets, only to the investment intention of the investor public. Without my consent, the project plan shall not be disclosed to third parties involved in commercial secrets.
A summary of the project
The summary of the business plan is the core of all the plans. *Investment arrangements
*Basic information on the proposed enterprise
*Other situations or data that need to be highlighted (can be repeated with the following, this summary will be viewed as a summary of the project by the investor)
Second, the business description
*Purpose of the enterprise (200 words or so) *Primary development of strategic objectives and Stage goals
* Project technology uniqueness (please compare with similar technologies to explain)
Introduction of the personnel and funds invested in research and development plans and goals to be achieved, mainly including:
1, research funds invested in
2, R & D personnel
3, R & D equipment
4, R & D products, technological advances and development trends
Third, products and services
* Entrepreneurs must make a presentation of their own product and service ideas. There are mainly the following:
1, the name, characteristics and performance of the product use; * Introduce the enterprise's products or services and the value of the customer
2, the product development process, * the same product has not yet appeared in the market? Why?
3. Which part of the life cycle the product is in
4. What are the market prospects and competitiveness of the product
5. Plans for technological improvement and upgrading of the product and its cost, * sources of profit and business model for sustained profitability
* production and business plan. Mainly includes the following:
1, the production and business plan for new products: how to purchase raw materials for the production of products, the relevant situation of suppliers, labor force and employees, arrangements for the production of funds, as well as plant, land and so on.
2, the company's production technology capabilities
3, quality control and quality improvement capabilities
4, production equipment to be purchased
5, the production process
6, economic analysis of the production of the product and the production process
Fourth, marketing
* Introduction to the market targeted by the enterprise, marketing strategy, competitive environment, competitive advantages and shortcomings, the main amount of sales of products, growth rate and products or services owned by the core technology, the total demand for the core products to be invested in, etc.
* Target market, the following questions should be addressed:
1, what is your market segment?
2. What is your target customer base?
3, What is your 5-year production plan, revenue and profit?
4. How big a market do you have? What is your target market share? 5. What is your marketing strategy?
*Industry analysis, should answer the following questions:
1, the degree of development of the industry?
2, now the development of how dynamic?
3. What are the total sales of the industry? What is the total revenue? What is the development trend?
4. To what extent has economic development affected the industry?
5. How does the government influence the industry?
6. What factors determine its development?
7. What is the nature of competition? What kind of strategy do you adopt?
8. What are the barriers to entering the industry? How will you overcome them?
* Competitive analysis, to answer the following questions:
1, your main competitors?
2. What is your competitor's market share and market strategy? 3, What kind of new developments are likely to occur?
4, your core technology (including the ownership of patented technology, the use of related technologies) and product development progress and the reality of the material basis is what? 5, your . What is the strategy?
6, in the competition in your development, market and geographic location of the advantages? 7, can you withstand, the pressure brought about by competition?
8, the price, performance, quality of the product in the market competition advantage? * Marketing, your market impact strategy should explain the following issues:
1, marketing organizations and marketing team
2, the choice of marketing channels and marketing network. Construction 3, advertising strategy and promotional strategy 4, pricing strategy
5, market penetration and development plan
6, emergency response to unforeseen circumstances in marketing
V. Management team
* A comprehensive introduction to the company's management team, mainly including:
1, the company's Management structure, major shareholders, directors, key employees, salaries, stock options, labor agreements, awards
Punishment system and the composition of the various departments should be clear form of display
2, to show your company's management team's combat effectiveness and uniqueness and distinctive cohesion and unity of the spirit of combat * List the key figures of the enterprise (including the founder, directors, managers and Key Employees, etc.) One of the Key People
*How many full-time employees does the business*** have (fill in the numbers) *How many part-time employees does the business*** have (fill in the numbers) *Key positions for which there are not yet suitable candidates? *Management team strengths and weaknesses? *Talent strategy and incentive system?
*External support: the names of intermediaries such as legal advisors, investment advisors, investment and development advisors, accounting firms, etc. that the company has hired.
VI. Financial Forecast
*Financial analysis includes the following three aspects:
1. Historical data for the past three years, and development forecast for the next three years.
Mainly provide the past three years cash flow statement, balance sheet, income statement, and annual financial summary report
2, investment plan:
(1) the amount of projected venture capital investment
(2) how to arrange for the future capital structure of financing venture companies <
(3) the conditions for obtaining collateral and guarantees for venture capital
(4) the arrangements for investment income and reinvestment
(5) the proportion of equity of the two sides of the venture capital investor's investment
(6) the arrangements for the income and expenditure of the investment funds and the preparation of financial reports
(7) the extent to which the investor is involved in the company's business management
< strong> 3, financing needs
The amount of money needed to start a business, the team's contribution to the situation, the capital needs plan, the amount of money needed to achieve the company's development plan, the timing of the capital needs, the use of funds (detailed description of the use of funds, and a list of descriptions)
Financing options: the company hopes that the description of the investors and the share of the shares. Other sources of funds, such as bank credit section. *Investment required to complete the R&D? *Input required to reach break-even? *The amount of time it will take to reach break-even?
The planned progress of project implementation and the corresponding capital allocation, schedule. *Investment and Returns
*Briefly describe the amount of venture capital invested in the current period, the exit strategy, the amount of projected returns, and the timeline?
VII. Capital Structure
*The current capital structure table
*The capital structure table after the current funding
*Please explain what kind of investors you hope to seek? (Including the investor's understanding of the industry, the degree of financial and managerial support, etc.)
Eight, the investor's exit
*Stock listing: In accordance with the analysis of this business plan, the possibility of the company's listing to make an analysis of the listing of the prerequisites to make a statement
*Equity transfer: the investors can be Equity transfer: investors can recover their investment by way of equity transfer
* Equity buyback: in accordance with the analysis of this business plan, the company's implementation of the equity buyback program should be explained to the investor
* Profit sharing: investors can achieve the recovery of their investment through the company's profits dividends, in accordance with the analysis of this business plan, the company's implementation of the equity profit sharing program should be explained to the investor
< strong> IX. Risk Analysis
* Risks faced by the enterprise and countermeasures
Detailed description of the risks that may be encountered in the implementation of the project, put forward an effective means of risk control and prevention, including technological risk, market risk, management risk, financial risk and other unforeseen risks
Ten, Other notes
*What do you think are the key factors for business success?
*Please explain why an investor should invest in your business and not in another business?
*Detailed biographies and references on the key people in charge of the team undertaking the project or the general manager of the company.
*Media reports about the product; samples, pictures and descriptions of the company's products; other information about the company and its products. * Entrepreneurial plan content authenticity commitment.
How to write a business plan development prospect21. Business description. Entrepreneurs need to describe what industry they want to enter, what products to sell, who you want to sell to, who are the main customers, the life cycle of the industry to which it belongs is in the stage of germination, growth, maturity or decline. Also, whether the business is going to be in the form of a sole proprietorship or a partnership or a corporation, when you intend to open, how long you will be in business, and so on.
2, product / service. Need to describe your products and services in the end what, what are the characteristics of your products and competitors with what difference, in making a detailed description, pay attention to accurate, easy to understand, so that investors who are not professionals can also listen to understand.
3, the market. Entrepreneurs first need to define where the target market, is the established market taste of the established customers, different markets different customers have different marketing. Only after defining the target, you can decide how to market, promotion, pricing, etc., and can make a good budget.
4, location. The choice of location may not have as much impact on the average company, but be sure to choose a location based on the chosen venture.
5, management. 98% of the failure of small and medium-sized enterprises from the lack of management, 45% of which is due to the lack of competitiveness of the management, which requires entrepreneurs in the process of business, know the right people, to find people who can help themselves to manage the company's talent, and always put the management of the first place.
6, personnel. To consider now, within six months, the next three years of personnel needs, and specific consideration of the need to introduce what professional and technical personnel, these talents need to be full-time or part-time, how their salaries are calculated, and at the same time to consider the cost of professional training of talents.
7, financial needs and utilization. Consider the use of financing money, working capital turnover, etc., and forecast the income statement, balance sheet and cash flow statement for the next three years. If you need to finance, then you need to make it clear that you probably need to finance how much, will be used in which the funds, you are prepared to use how long, these are all need to be considered in advance.
8, risk. Not only with the competition there are risks, a variety of risks are always there, may be the risk of import and export exchange, the risk of fire in the restaurant, the risk of changes in government policy, etc., to be ready to deal with the risk of readiness, and make the appropriate response strategy.
In addition to the above plan, you need to consider the future direction of the business. Entrepreneurial plan is an all-round business plan, not only to provide for their own view, more importantly, can be given to investors to see, so it is very important to do a good job of a complete business plan.
How to write a business project development prospects 3Business name
Entrepreneur's name Date
Mailing address Postal code Telephone number Pass
True E-mail
Table of Contents
I. Summary of the Plan
II. Introduction to the Company
III. Strategic Planning
IV. Entrepreneurial Organization
V. Products and Services
VI. Market Forecasts
VII. Marketing Plans
VIII. p>
A summary of the plan
I chose the food service industry as the goal of entrepreneurship, a restaurant for the start of business
Start, named Inner Mongolia Max Catering Limited Liability Company, to give a sense of elegance and warmth.
Second, the company
1, corporate characteristics
(1) The restaurant is divided into two main parts of the Chinese food area and the Western food area, to meet the customer's needs for a variety of consumption. Attract consumers from neighboring residential buildings.
(2) Chinese and Western food areas each have a kitchen, the kitchen with floor-to-ceiling glass as a decorative element, so that customers can closely observe the food production process (you can prove the quality of food to customers, so that customers feel at ease with the meal, on the other hand, but also to improve the self-discipline of the chefs, to ensure that the safety and quality of food).
(3) The restaurant has a small kitchen (covers a small area, the size of an ordinary family kitchen can be) 1 ~ 2 days a week to customers open (can be booked in advance) for the "*** make delicious food" time for customers such as parents and children, or friends and the college of small couples to work together as a chef.
For example, parents celebrating a child's birthday, you can make a birthday cake together in the kitchenette, etc. (can reflect the humanized service of the restaurant, the kitchenette only requires a small footprint, but its effect and income can be substantial, such as teenage groups will be particularly favored by this mode of dining, the concept of this embodiment of the main is to allow customers to get happy in the food, so as to produce a greater sense of goodwill towards the restaurant, attracting
2, business scale
Building area of 100 square meters, open a larger store front.
3, strategic planning
The first year: according to the operation of the initial capital is less, there is still no more profitable sources of the situation, the main funds for food quality, to the Chinese area to drive the development of the Western food area, that is, the main force on the Chinese food area. On the other hand, focus on external publicity, publicity efforts mainly in the issuance of leaflets and network publicity to reduce capital expenditure.
The second year: according to customer needs to update the menu, to achieve synchronized development of Chinese and Western food area, product diversification, the introduction of more local specialties, enhance the product advantage, on the other hand, the use of profitable funds, increase external publicity, can be through the television, newspapers, flyers, coupons and other measures to increase publicity.
For personnel management, provide funds to train chefs, further enhance the chef's skills, and absorb more high-quality service personnel to fill the restaurant vacancies.
The third year: according to the first 2 years of accumulated funds and experience, to seek opportunities to open a branch, the branch has just been set up to the store to drive the branch to establish a customer base, can be publicized through the store in the store to promote the branch, or through other means of publicity to increase the publicity of the branch. When the branch gradually develop and thrive, to achieve 2 stores *** with the development.
Three years later, gradually accumulate funds and experience, and gradually realize the scale of management, in the scale of development at the same time, and constantly optimize the quality of their products, features, services.