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Marketing planning scheme of milk tea shop
1. Social media marketing

Establish brand image on social platforms, carry out marketing activities, increase fan interaction and attract more consumers' attention. Such as: launching punch-in activities and preferential activities on social media such as Weibo and WeChat.

2. Preferential activities

Carry out some preferential activities, such as new product discounts, membership points activities, holiday discounts and so on. To attract more consumers and increase sales.

organize activities

Organize some activities that can attract consumers to participate, such as competitions, entertainment activities, lectures, etc. To introduce more people into the store and improve the visibility and reputation of the store.

4. Gift card sales

Introduce gift card sales to increase consumers' consumption and improve customers' loyalty.

5. Joint sales

Joint sales with some related brands, complementary advantages, * * * to expand the market.

6. Public welfare activities

Carry out some public welfare activities, such as public welfare environmental protection activities, charity sale activities, etc. , improve consumers' recognition of the brand and increase brand influence.