To do a good job of a restaurant, the first thing to have a precise positioning. To first find the target audience, is it students? Or office workers? Or business people? Or other? Then according to the preferences of different target groups, design product categories and business strategy. To do a good job of menu planning. Attractive dishes, affordable dishes, and specialty dishes should be available. Specialties should be distinctive enough to be refreshing, so that once you see them, you will have the urge to take pictures and send them to your friends. Or the restaurant is decorated with specialties. Or the dishes are delicious and cost-effective. To strengthen the means of operation. To online and offline promotion combined, increase the attraction of customers into the store, strengthen the interaction with customers, enhance customer adhesion.