China's milk tea industry will certainly be saturated, Starbucks withdrew from the Chinese market will also have some impact on the senior corporate staff of some companies. It can be imagined that some of the middle and senior corporate personnel facing the drink coffee, usually choose to buy Starbucks brand of coffee. The reason is that Starbucks is the Hermes of coffee because of the high price of coffee, which attracts some high-end people to buy it. But in China's milk tea market industry, there has been a phenomenon of saturation.

While the vast majority of people prefer to drink milk tea, there are many milk tea brands on the market. Especially for some of the niche brands of milk tea, but also contemplating the endless, which like honey snow ice city, book also burnt fairy grass, ancient Ming, which is the fame of some of the big brands of the beverage industry. But such a number of drinks industry inside the sale of most of the people are mainly to the middle and lower level of consumption of the population, and for Starbucks such a brand of coffee is sold to high-end people. For the middle and low level people, when they consider drinking coffee, they will think that the price of Starbucks coffee is too high.

Mentioned in the market over the years, the opening of the tea store is becoming more and more, especially in a county, honey snow ice city chain stores can be as many as 7~8. It can be imagined that a small county, honey snow ice city milk tea store has occupied a number of, but also contains other milk tea drink store is also the emergence. Because the milk tea by many young girls like, so that many investors see the milk tea store inside a huge income, have chosen to invest to do milk tea.

It can be imagined that facing the market industry, all industries as long as once more up, facing the situation of many wolves, then there will be wolves starve to death. There are also some well-known brands of relatively small milk tea drink store, open less than a year more than the time, will face the behavior of being closed. So for the inspection of the investment market, but also must first understand what kind of product is the most needed by consumers.