Urban pilot school school 16 years of professional training: computer, accounting, electricity, Taobao artwork, jitterbug video, new media operations, mold design, graphic design, cumulative training of 10w + talent before building a community, the first thing to understand is the composition of the community. A community consists of the same good, structure, output, operation and replication of the five aspects of the composition, want to build a community is also based on these five components. (1) the first element of the composition of the community - the same good, it is the prerequisite for the establishment of the community. The so-called "good", is a *** with something recognized behavior. Can be based on a product, such as Apple phones, hammer phones, millet phones: can be based on a behavior, such as the love of reading reading exchange; can be based on a label, such as horoscopes, a star's fans can be based on a space, such as the owners of a living community; can be based on a type of outlook, such as "seedy, informative, interesting! "Luo Lusi". It is recommended to understand the urban pilot new media + short video operation course. (2) structure of the second element of the composition of the community - structure, which determines the survival of the community. Why many communities will soon go silent, because initially there is no effective planning for the structure of the community, this structure includes the composition of the members, communication platforms, joining principles, management norms. The better these four constituent organizations do, the longer the survival of the community. ①Constituent members: Discover and call up those who have "similar interests" to form a pyramid or ring structure. The initial group of members will have a great impact on the community in the future. ② communication platform: find members, there is a need to gather as a base camp for daily communication, the current common QQ, WeChat, YY, etc.. ③Join the principle: with the oldest members, but also built a good platform, slowly there will be more people to come, then you have to set up a certain screening mechanism as a threshold, so that you can guarantee the quality and can make the joiner due to join not easy to cherish the community. ④Management scale: more and more people must have management, otherwise a large number of advertisements and flooding behavior will make many people choose to shield. Therefore, it is necessary to set up administrators and improve the rules of the group. (3)OutputThe third element of community composition is output, which determines the value of the community. All communities have a certain degree of activity at the beginning of the establishment, but if you can not continue to provide value, the group's activity will slowly decline, and finally reduced to advertising groups. Sooner or later, communities without enough value will become "chicken ribs", and group owners and group members will choose to withdraw from the group or dissolve the group. Some people will join a new "good" group or create a new one. There is also another situation that group members do not quit the group, continue to stay in the group, he will see if the group can bring value, if he observes for a period of time, and found that he did not get the real meaning of the utility of the group, the group can not bring him what he want, he will be in the group to make trouble (send some advertising information), because he is no longer in the interface will be kicked out of the group, and send some advertisements may be able to get back. Posting some ads might even get back a little of the sunk time cost. In order to prevent this from happening, a good community must be able to provide stable service output to group members, which is the value of group members to join and stay in the group. In addition, the "output" should also measure the output results of the group members, the full bloom is the community. (4) operation of the fourth element of the composition of the community operation, which determines the life of the community. It is difficult to have a long life cycle without operation management of the community, generally speaking, from start to finish through the operation to establish the "four senses". ① sense of ceremony: for example, to join the community through the application, to accept the group rules, behavior to accept the rewards and punishments, to ensure that the community operation norms. ② sense of participation: for example, through organized discussions, sharing, etc., to ensure that the group has something to say, something to do, something to gain the quality of the community. ③ Sense of organization: for example, through the division of labor, collaboration, and implementation of a certain subject matter, to ensure that the community's combat power. (4) Sense of belonging: for example, through online and offline mutual aid, activities, etc., to ensure the cohesion of the community. (5) ReplicationThe fifth major factor in the composition of the community - replication - determines the size of the community. As the core of the community is the emotional home and value identity, then the larger the community, the greater the possibility of emotional fragmentation, can achieve a huge scale can also be emotional convergence, as if only religion. A community wants to copy multiple parallel communities to form a huge scale, before really making this move, please think about three questions. Question 1: Do you have a good organization in place? Consider whether you have sufficient human, material, and financial resources. It can't be too centered around the center, but it can't be completely lacking in organization either. ② Question 2: Has a core group been formed? To have their own certain amount of core partners, they can participate as the seed users of the community, to guide the community in a benign direction. Question 3: Has a subculture been formed? To form a subculture of group communication, for example, is the tone of voice and expression of everyone chatting in the same style? This is the core of community vitality. If you are more interested in operation and want to know about operation, you can learn about the Urban Pilot new media + short video operation course.