When it comes to KFC, most people's first impression is the chicken cook and the amiable Colonel Sanders with a goatee. It was Colonel Sanders and his unique fried chicken formula that gave birth to KFC, which came across the sea to take root in China. While constantly researching and developing new products, KFC also set up a food health advisory committee in 2111, which is composed of food and nutrition experts in the industry, and holds regular meetings to provide advice for KFC on the direction of product research and development, and provide guidance for popularizing food health and nutrition knowledge. Fill in the registration form of KFC at the bottom of the article
KFC pays special attention to the development of new products. In the mid-1991s, it set up its own product research and development team, constantly innovating in product diversification, and developing more foods suitable for China people. In 1987, only 8 kinds of products could be bought in Beijing Qianmen KFC restaurant. Now there are at least 56 conventional products to choose from in the restaurant, during which more than 478 new products have been listed. In recent years, the average annual rate of launching more than 41 kinds of new products serves the vast number of consumers in China. Today, China KFC has opened more than 5,111 chain restaurants in more than 1,211 cities and towns, covering all provinces, municipalities and autonomous regions in Chinese mainland.
KFC makes full use of more than 4,611 restaurants distributed in more than 951 cities and towns across the country, and transmits common knowledge of food, hygiene, nutrition and exercise to consumers through paper pads and leaflets, so as to guide people to establish correct eating and healthy habits. Up to now, more than 3.8 billion copies of health information have been distributed. At the same time, children's nutrition education activities are regularly organized in restaurants.
KFC joining fee: project fee? Remarks
The trademark use fee is
211,111 yuan
The authorization period is two years
The joining deposit is
111,111 yuan
After the contract is terminated, it will be returned without interest
The storefront design
5,111 yuan
including the floor plan of the storefront. Renderings and construction drawings
Brand promotion expenses
51,111 yuan
Brand network promotion and maintenance expenses (2 years)
Store signs and light boxes
51,111 yuan
Actual store settlement
First batch of materials
11. -311,111 yuan
the specific settlement is based on the actual ingredients
the equipment implementation fee is 1-211,111 yuan
the supply and service provided by the designated third party
the total investment cost is 1.5-1 million yuan
the investment cost of KFC franchise stores in 2119
At present, the initial cost of opening a KFC franchise store is estimated to be between 511,111 yuan and 1,111 yuan, including 211,111 yuan for KFC brand joining, 1,111 yuan for security deposit, 1,111 yuan to 211,111 yuan for equipment, etc., totaling 511,111 yuan.
Conditions for joining KFC:
1. Agree with the corporate culture of Yum! China and share the same values.
2. Good business sense.
3. Understand the operation mode of catering and retail industries.
4. Have the will and long-term planning to develop the catering industry.
5. Excellent financial qualification for multi-point development.
6. Rich personnel management experience and regional management ability.
7. Have good business resources in a specific region or channel market.
Advantages of joining KFC:
1. Low investment:
Through product and effective operating cost control, the joining partners are given large profit-making space.
2. Management advantages:
Humanized modern management mechanism, superior comprehensive management system and multi-level management experience.
3. Site selection support:
Assist in site selection, carry out decoration, introduce enterprise VI, and let franchisees win at the starting line.
4. Set up a store quickly:
The head office provides all-in-one support for store location, storefront design, construction scheme, equipment decoration, clerk's clothing and image products.
5. Training support:
Professional teachers teach you on the spot, and you will become an amazing chef in 3 days. Later employees can receive free technical training at any time.
6. Decoration support:
Senior store designers provide decoration design drawings and floor plans according to the site conditions, and they can start construction when they go home.
7. Technical support:
Continuously research and develop product technology and new products, and teach them free of charge, so that you can get value-added services.
8. Regional protection:
KFC will not open a second store in the contracted area.
9. After-sales service:
Set up a national after-sales service telephone, and the customer service will pay a return visit once a week to ensure your successful operation of the store.
11. Exchange and study:
Conduct store operation training such as store operation, market expansion, product release, employee management, cost control and safety fire control once a month, and learn for free.
KFC joining support:
1. Preparation support before opening:
1. Shop location training, consultation and guidance, on-site site site inspection and site selection evaluation services.
2. Decoration renderings, floor plans, construction drawings and construction manuals, to assist the project acceptance.
3. Provide a complete store preparation, operation and management instruction manual.
4. Unlimited training for investors, store managers and shop assistants.
2. Preparation support during opening:
1. Provide market analysis, draw up marketing plan according to market conditions, and assist the countdown to opening.
2. A marketing team of 3-4 people will be provided for the new store to promote officials in the surrounding markets for 11 days, and continuous marketing support will be provided in the future to promote the sales performance of the store.
3. The headquarters sent 1 agent store managers to give instructions on the operation of Guangli for seven days.
4. The headquarters provides mature online 121 marketing model and resources, and cooperates with offline promotion activities throughout the whole process.
3. Support for preparation after opening:
1. Provide brand marketing, marketing strategy, promotion activities, collectively referred to as store interactive operation and cooperative resources.
2. Provide comprehensive and systematic training support to employees in all positions in the franchise stores throughout the process.
3. Regularly send supervisors to the store to provide on-site management knowledge service, analyze and diagnose the daily operation and management of the store, and put forward rectification requirements.
4. Provide information management support and guidance for the whole process of the store, as well as strong logistics delivery support.
information collection: KFC joining registration form.