In terms of the annual output value of Longjiang furniture, the two kinds of data are very interesting. At present, official statistics are generally above 1 100 million yuan. If you are close to some "local links" of Longjiang furniture, they will often tell you that the furniture industry in Longjiang is currently at least 400 million. Excluding the differences in statistical caliber, going deep into Longjiang, you will find that Shunde furniture industry has always had an "open secret": tax evasion is particularly serious. "Because of tax evasion, many furniture in Shunde have a strong sense of' original sin'. Even if it is later' reformed', this sense of reason will always haunt them. " A senior person in Shunde furniture industry has mentioned this point on many occasions. It is reported that this is also the key psychological factor for many furniture enterprises in Shunde to choose a low profile, unwilling to show their faces and unwilling to become stronger and bigger. After all, if an enterprise wants to make a public appearance, make a brand, cooperate with others and set up a joint-stock company to go public, it must "see the light", and what "see the light" means is very clear to many Shunde furniture people. With the above comfortable environment and soil, coupled with habitual path dependence, it is natural for many furniture enterprises in Shunde to choose the way of "dying is better than living". What's more, even if the furniture industry really can't get along, there are many other "investment" opportunities. After all, China is still an opportunistic market, so diversification is not impossible ... Strategy: create an external environment with moderate pressure. But as the saying goes, "Born in sorrow, died in happiness", enterprise competition is often like sailing against the current, if you don't advance, you will retreat. Shunde furniture used to be white, watching Shenzhen and Dongguan pass by Sichuan furniture in a collective euthanasia way. Gordo seems to be impatient. If you don't actively reflect, it seems that the pupils will only hear the sound of reading "Qian Fan on the side of the sunken ship and Wan Muchun in front of the sick tree". Michael Porter, a master strategist, believes that modern enterprise competition is not only the competition among enterprises themselves, but also the competition among industrial clusters where enterprises are located, and the competition between countries and regions. The competition between countries is actually the competition among enterprises, industries and industrial clusters in various countries. Due to the expansion of the scope of competition or the increase of the weight of environmental impact in the competition, Porter particularly emphasized that if a country's industrial environment has no competitive pressure, it is difficult for the industry to be competitive in the international market. Porter also cited many examples of this view, such as Italian furniture, American medical machinery and Japanese electronic products. The reason why they can dominate the world is mainly because of the bad business environment in which their industries are located. Why are many large enterprises in China in an invincible position in the China market, but they have been repeatedly defeated in the international arena? TCL is like this, and Haier and Lenovo are no exception. The same principle can also be introduced. From the reality, we can observe that the tolerant and even conniving enterprise ecological environment in China is inseparable from it. The so-called "orange is born in Huainan, and orange is born in Huaibei". In many cases, enterprises are also environmental animals. When the business environment changes greatly, a large number of enterprises in the original business environment will face survival crisis or even "ethnic" extinction. Only those enterprises that can adapt to the new business environment will survive, and a number of new enterprise groups will thrive under the catalysis of the new environment and eventually grow into towering trees. Excellent enterprises, enterprises with a long history, often complete their spiral rise and development in this cyclical change of business environment. In the future, Shunde furniture will face only one overall trend of the new business environment, that is, the market demand will become more and more demanding, the legal system will become more and more harsh, the competition will become more and more standardized, the RMB will continue to appreciate, and the cost of resource utilization will become higher and higher. For poor quality furniture enterprises, any of these environmental factors may bring them pressure or even crush them. However, it is not a pity that enterprises with poor quality are crushed. For those enterprises with excellent quality, this stressful environment is a bumper harvest year and heavy snow, which clears the obstacles and provides impetus for their sustainable development. Judging from the historical track of Shunde furniture development, Shunde furniture industry urgently needs not the so-called "headquarters base" and "creative industry". After all, these concepts are based on some preconditions, such as a large number of white-collar workers and a good living environment, but it is obvious that Shunde does not have these conditions at present. At present, the problems encountered by Shunde furniture are ecological problems, which can not be solved by pure technical economics theory. A comprehensive solution is needed. Every measure in the solution is interrelated and affects the whole body. The solution of one measure is based on the solution of another measure. Of course, we should firmly grasp a key word in this plan, that is "pressure". At present, Shunde furniture is still negatively affected by various external environments such as financial crisis and insufficient domestic demand market, but this negative factor is universal and also exists for furniture enterprises in other regions. At this time, if Shunde enterprises are decompressed and helped, Shunde furniture will undoubtedly be "spoiled". If we really want Shunde furniture to achieve sustainable development and even regain its former glory, we should "add insult to injury" and give them more pressure at this critical moment to move on under negative pressure. Porter, the master of benchmarking enterprise pressure strategy, has repeatedly emphasized similar views to the world: if an industry and its upstream and downstream chains lack leading enterprises and an upward traction, the whole industry is likely to fall into a vicious circle. In fact, Porter's point of view can also be confirmed in our traditional culture of "slightly benevolence". The so-called "bitter fleabane bitter fleabane, straight not to pull a few" and "Meng Mu three strokes" all have the same meaning, that is, the growth of enterprises and individuals need the traction of benchmarking. Similarly, in order to form the benign development of regional industries, we must also take some effective ways to cultivate some benchmark enterprises in the region. Looking at the current furniture enterprises in Shunde, it seems that there are no benchmarking enterprises to shoot. Due to the lack of the traction of benchmarking enterprises, Shunde furniture has been in a state of fragmentation and vicious circle, and even lost its own direction. Of course, there is no shortage of outstanding representative enterprises and brands in Shunde, such as Sanyou classical furniture, luxury furniture of Zhihao Mi Le, fashion furniture of Stallone and leisure furniture of Xishan. , have a certain reputation in domestic and even foreign markets, and their respective management models have formed certain characteristics, which have the potential to grow into benchmark enterprises. It provides reference for the government to choose benchmark enterprises. Of course, if the basic quality of these enterprises is not good, we don't have to limit ourselves to local enterprises. Shunde furniture does not lack pure capital, but "management capital". The basis of management is effective external competition and internal checks and balances. Therefore, the government might as well adopt the way of "inviting wolves into the room", encourage and assist high-quality furniture enterprises to go public through long-term external capital investment and equity participation when necessary, introduce fresh blood, activate "Huck Fish", improve the capital structure of enterprises, and provide appropriate capital pressure for enterprises. Industrial culture pressure Any industry, when it develops to a certain extent, will generally form a cluster phenomenon. In the past, people paid more attention to the long-term regional agglomeration, that is, the upstream and downstream enterprises in the industrial chain gathered in the same place to exchange needed goods through face-to-face contact and daily transactions, thus reducing costs, stimulating innovation, improving efficiency, intensifying competition, and ultimately enhancing the competitiveness of the whole region. However, the clustering of geologists is limited by geographical scope and confined to one place, and it is often easy to be complacent and arrogant. At present, the mechanism of temporary gathering has been widely used in many highly innovative industries, such as trade exhibitions, festivals, trade fairs and awards. They get rid of the geographical restrictions, make the industrial exchange across the country and even the world possible, and naturally become an important mechanism for industrial innovation. Group activities are all a cultural phenomenon. Generally speaking, the culture produced by regional agglomeration is more local and needs temporary agglomeration mechanism to impact. Because the culture of Shunde furniture geographical agglomeration has been quite conservative for a long time, even though there are some temporary agglomeration mechanisms or cultures, such as Longjia Exhibition and Lecong Expo, they are gradually instilled with a strong regional color, and it is certainly difficult for the national temporary agglomeration mechanism to take root in Shunde. Even if there are occasional national gatherings, such as the general evaluation list, it is actually a long-standing conservative cultural problem in Shunde furniture industry because of the organizers' personal interests, vision and ability. The effective way to solve this problem is to think about how to skillfully use market means to adjust, guide and improve. Theoretically speaking, the fundamental way is to form an effective information and viewpoint market around the furniture industry, and then let enterprises and brands representing advanced management methods, advanced culture and advanced values stand out. Judging from the current situation of the furniture industry, it is furniture associations, chambers of commerce or industry media that can undertake this function. In the past, trade associations and chambers of commerce played a very important role in organizing exhibitions, festivals and trade fairs, but there were still many shortcomings in further functional services. The author hopes that the media in the furniture industry can undertake the functions that previous associations and chambers of commerce failed to undertake, such as awarding prizes, forums and cultural salons. However, at present, the media in the furniture industry are not mature in content construction, network channels and profit models, and there is still much room for improvement. The pressure of intellectual property rights In China's market economy for so many years, the property rights system has been calling for practice. However, at present, in many fields, there is still great subjectivity and uncertainty in both the distribution of interests and power, and there is no objective, fair, transparent and even self-justifying rule system to regulate and guarantee it. Reflected in the intellectual property protection of Shunde furniture, shanzhai style prevails, originality is not fully protected, knowledge is not fully respected, and creativity is not fully encouraged. Enterprises worked hard to produce a new product, which was quickly imitated and copied. Even though the legal system of intellectual property rights is becoming more and more perfect, the enforcement of laws is often weak. However, the premise of the benign operation of the market economy is clear property rights, so as to conduct reasonable and fair property rights transactions, fully protect the rights of property rights claimants, and have sufficient motivation to engage in creative and inventive work. Therefore, in order to truly realize the sustainable development of Shunde furniture, we must reorganize and redefine the intellectual property system and punish the infringement. Social responsibility, pressure, efficiency and fairness have always been a pair of difficult contradictions in the market economy. In view of China's national conditions, it may be scientific to emphasize efficiency in the early stage of market economy development, because at that time, social class boundaries were not clear, social contradictions were not intense, and social contradictions were not open. But nowadays, with the development of economy, social contradictions are prominent, civil society is gradually formed, and the awareness of rights protection of knowledge groups and white-collar groups is growing. At this time, simple efficiency indicators can sometimes bring real efficiency. This requires enterprises to make some changes with the times, especially Shunde furniture enterprises, which are facing the problem of industrial upgrading, and the premise of industrial upgrading is to shape a large number of knowledge groups, and they can no longer ignore the magic weapon welfare of employees or even the basic rights of employees. In this regard, governments at all levels in Shunde should also raise it to the same level as "efficiency" and GDP. Another problem that deserves the attention of Shunde government is the taxation of Shunde furniture enterprises. The reason why this issue has become an open secret must be related to the governments at all levels in Shunde. To eradicate it, it is estimated that the government itself must be conscious, and of course it must also be valued and promoted by the higher-level government. On the one hand, government pressure is the most important. Due to the almost completely competitive economic form, all the above pressures are difficult to be generated by the market itself, but should be "supplied" by the government. At the same time, as a government, it should redefine its rights and responsibilities, or it may be said that it is the pressure of the government itself. It should be said that during the origin of Shunde furniture, the policies of "releasing water to raise fish" and "one town, one product" of Shunde government played a very important role in Shunde furniture. Even if the "moon landing project", which was criticized repeatedly later, intervened in the market in large quantities, theoretically speaking, there was nothing wrong with it. After all, compared with the household appliance industry, which is easy to scale up and its founders are of high quality (mostly civil servants of grass-roots governments), the overall quality of Shunde furniture enterprises is not high, scattered and chaotic, and it needs the strong intervention of the upper government. The key problem is that the power system of Shunde governments at all levels is not well coordinated, which leads to the disorder of the overall furniture industry planning. You have your Shunde Furniture Association, I have my Lecong Furniture Association, you have your furniture ten-mile corridor, and I also have my furniture ten-mile corridor, which eventually leads to more confusion in the industry order. Moreover, it seems that this kind of chaos has not been completely straightened out. Even China Furniture Expo City, Red Star Macalline and Lecong Furniture Wholesale Market have launched hand-to-hand combat in the small furniture business circle of more than ten miles. And this kind of hand-to-hand combat, it is difficult for people to associate it with "rational economic man". Some time ago, the people in Shunde government were all jubilant, because in order to support Shunde district to carry out comprehensive reform experiments, Foshan city delegated 378 administrative examination and approval and daily management authority to Shunde district at once. This also means that Shunde will have greater power to allocate its own resources. But for Shunde furniture industry, it seems that we should remain rational and optimistic. In fact, decentralization has no substantial benefits for Shunde furniture enterprises themselves. The key point is that whether it belongs to the forces of the old Shunde after the merger with Foshan or the forces of the new Shunde after the comprehensive reform experiment, we can't look at the legacy of Shunde furniture from the perspective of one region and one place with the consciousness of "power standard", but should look at and plan Shunde furniture from the perspective of the whole Foshan area and even the whole spherical triangle area. Otherwise, it may just be an industrial toss, or even a disaster.