The most prosperous local commercial supply network in Shenzhen is very developed, with more than 1,111 large-scale commercial retail outlets. Large shopping malls, small commodity markets and a series of supermarkets, convenience stores, boutiques, clothing streets, handicrafts streets and other businesses are scattered all over the country, gathering famous, excellent, special and new products from various provinces and cities and all over the world.
The prime shopping areas in Shenzhen are mainly concentrated in Luohu District and Futian District.
Dongmen Commercial Pedestrian Street
Dongmen, after 311 years of ups and downs, has finally entered the modern commercial civilization from an ancient stone road, from an ordinary small town market to the ranks of large commercial pedestrian streets in China. Nowadays, walking in the Dongmen pedestrian street, you can still feel the simple legacy of the former market. People say that Dongmen Commercial Pedestrian Street is the living room of Shenzhen, and it is not an exaggeration to say that it is a landmark commercial street integrating sightseeing, eating, leisure and shopping in Shenzhen market. Chinese and foreign tourists and street people have long said that "if you don't reach the East Gate, you have never been to Shenzhen".
With the continuous development and perfection of Dongmen Commercial Pedestrian Street, its position in the commercial field becomes more and more important. Dongmen Commercial Pedestrian Street is no longer the concept of a single shopping mall, and the emergence of multiple functions has already expanded and enriched its connotation. Among them, there are both material and spiritual ―― the ancient clock in the old street square, the bronze relief "East Gate Market Map", and the imitation Lingnan architectural buildings. These humanistic street scenes with obvious historical characteristics can give people an artistic enjoyment and trigger nostalgic thoughts. And the layout of the whole block and various service settings can taste the philosophical taste of "people-oriented".
Dongmen Commercial Pedestrian Street is one of the commercial pedestrian streets with a relatively large area in China, with a total area of 1.76 million square meters. Twenty-eight modern large-scale commercial buildings are distributed on 15 main streets of the pedestrian street, with a total construction area of 1.65 million square meters, including a commercial operation area of 1.5 million square meters, with an average daily flow of 311,111 people and an annual turnover of 5 billion. What attracts the world's attention is not only the prosperity and excitement of the East Gate, but also the cultural attraction. Dongmen Pedestrian Street can feel the existence of a culture in terms of market structure, shop layout, architectural features and street view setting. Moreover, this culture has the same characteristics as her appearance, which not only absorbs the theoretical essence of foreign western market culture, but also accepts the essence of domestic commercial culture, while maintaining the characteristics of the natural combination of traditional Lingnan market culture and modern commercial civilization. This kind of integration ability, which is neither exclusive nor self-defeating, not only maintains tradition, but also constructs modernity, is the charm of Dongmen Pedestrian Street to attract a large number of merchants and all levels of consumption.
Pursuing modern fashion is another feature of Dongmen Commercial Pedestrian Street. Just across a bridge from Hong Kong, it is a thoroughfare connecting the international market, gathering noble brands from all over the country and even the world, and concentrating thousands of famous and special products. Quick response to fashion, accurate judgment, studying and mastering shoppers' consumption psychology at any time constitute the characteristics of the times of commodities in Dongmen Pedestrian Street. On the premise of maintaining the traditional operation of the old East Gate, the introduction of modern management concepts and methods has made the Dongmen Commercial Pedestrian Street a modern commercial pedestrian street with unique style, reasonable layout and clear consumption guidelines.
The reformed Dongmen Commercial Pedestrian District has implemented a brand-new management mode. The urban government authorized Dongmen Sub-district Office to set up Dongmen Commercial Pedestrian District Management Office to effectively manage the pedestrian district. Dongmen Management Office has a well-trained, disciplined team of administrators, implements 24-hour supervision of the block, and adopts modern high-tech means to monitor the whole pedestrian street, creating a comfortable, safe and clean shopping environment for consumers.
At present, many international pedestrian streets have developed to the third generation, showing a series of characteristics of combining shopping consumption, labor consumption and various spiritual and cultural consumption. China's pedestrian street has just started in recent years. As a large-scale commercial street with "high starting point planning, high standard construction and high-efficiency management", Dongmen Commercial Pedestrian Street has the advantages of superior geographical location and traditional commercial prosperity. It has the government's attention, leadership's care and mass support, and should be timely, land-occupying and friendly.
People's South Business Center
People's South Business Center is the highest-grade business center in Shenzhen. There are large-scale shopping malls such as International Trade Mall, Duty Free Shopping Mall, International Shopping Mall, Friendship City Department Store, Shenfang Department Store and Seibu Department Store, as well as chain stores such as China Resources Wanfang, July 11th and Aokangde Hardware. Mainly engaged in high-end brand-name clothing, leather goods, gold and silver jewelry, cosmetics and other imported goods account for a large proportion. People's South Commercial Center has been the leading and window of Shenzhen's commercial development for many years. There are many high-rise buildings in the block, magnificent commercial facilities, elegant and comfortable shopping environment, and Chinese and foreign brand-name goods gather together. It is the first choice shopping place for domestic and foreign tourists and high-income people in Shenzhen.
Huaqiang North Commercial Street
Huaqiang North Road is 931m from north to south and 1,561m from east to west, with a total business area of about 1.45 square kilometers. Daily passenger flow: 311,111-511,111 person-times.
There are more than 611 commercial business units along the street in Huaqiang North, including more than 21 large-scale shopping malls (21 with an operating area of over 11,111 square meters); More than 11,111 individual taxpayers; Annual sales of 23 billion yuan; 131,111 employees. Huaqiang North, as the first shopping street in China, was awarded the license by the State Administration for Industry and Commerce in 2111.
there are more than 717 business units, including dozens of industries such as electronics, electrical appliances, communication, watch accessories, clothing, department stores, gold ornaments, bank securities, insurance, real estate, restaurants and hotels. Among them, there are 48 electronic communication industries, 27 banking and securities industries, 145 clothing department stores, 192 catering industries, 7 home appliances industries and 298 other industries. Therefore, Huaqiang North has become a multi-industry, multi-format, comprehensive functional commercial aggregate.
Main shopping malls:
(1) SEG electronic supporting market: established in 1988, with a business area of 48,111 square meters (including Baohua market) and more than 3,111 merchants, representing more than 1,111 electronic brand-name electronic products at home and abroad, accounting for 1/3 of the total turnover of electronic products in China, with annual sales of 4-5 billion yuan. Wholesalers vividly said: "When Shenzhen sneezes, the whole country catches a cold." Opened on January 9, 2112, the company changed the Baohua Building next to SEG Square into an electronic market with a business area of 6,111 square meters. It will be integrated with SEG electronic market through the overpass, with a daily passenger flow of about 51,111 people.
(2) Huaqiang Electronic World: It opened in July, 1998. It is a large-scale electronic and computer professional market with a business site of 43,111 square meters, more than 2,811 shops and nearly 11,111 employees. The daily passenger flow is about 5? 11 million person-times, annual sales of 2 billion, 1999? In 2111, it was rated as a provincial civilized market for two consecutive years.
(3) Metropolitan Electronic City: It was built by Shenzhen Zhonghaoyuan Investment and Development Co., Ltd. with huge investment, and officially opened in March 2113, with a business area of 18,111 square meters, all of which are engaged in electronic components and related tools, instruments and accessories.
(4) Cyber Grand Digital Plaza: opened in June 2113, with an investment of 61 million yuan and an area of 9,111 square meters. There are 256 shops and 1,251 employees. In 2112, the sales volume was 811 million yuan, and the average daily passenger flow was about 8,111. CyberPlaza mainly engaged in 56 brand-name products such as communication, digital and electronics. IT was the first IT department store.
(5) Jiahe Electronic Matching Market: It is an enterprise invested and operated by Jiahe Group with a total investment of RMB 12 million. It officially opened in September 1999, with a business area of 6,519 square meters and an annual sales of RMB 81 million. It is a comprehensive shopping mall integrating communication, computers, office equipment and electronic components.
(6) Communication market: opened in June 1994, with a business area of more than 6,111 square meters, an investment of 31 million yuan, 311 merchants, an annual sales of 5,111 yuan and an average daily passenger flow of nearly 51,111 people. It deals in communication products and accessories and has been rated as a provincial and municipal civilized market for many times.
(7) international electronic market: a specialized electronic market was established in May 1995, with a business area of more than 5,111 square meters and more than 211 merchants, mainly engaged in electronic products, communication equipment and accessories, small household appliances, etc.
(8) New Asia Electronic Mall: It is scheduled to officially open at the end of May 2114, with a business area of 34,111 square meters, 838 merchants and a total investment of 351 million yuan, specializing in electronic components. It is a "one-stop" service system integrating business, information, customs declaration, industry and commerce, taxation and logistics, which greatly meets the needs of customers at all levels in the transaction process.
(9) Pacific security communication market: opened in March 2113, with a business area of more than 6,111 square meters, mainly engaged in more than 1,111 brand-name security communication products, with a total investment of 6.8 million yuan and an average daily passenger flow of about 3,211.
(11) Yuanwang Digital City: opened in September 2111, with an area of 15,111 square meters and 3,511 employees. In 2112, the sales volume was about 511 million yuan, and its business orientation was in the sales of high-tech products. Put forward 1+1 >; 2 business ideas, not only a shop plus an e-commerce, e-commerce is open to the outside world 24 hours a day to facilitate economic exchanges with countries around the world.
(11) Duty-free jewelry: it is a subsidiary of Shenzhen Duty-free Group, established in September 1999, with a business area of 1,311 square meters. It mainly deals in gold and silver jewelry, brand-name watches, etc., and brings together nearly 111 famous jewelry products at home and abroad, with more than 3,111 varieties in 8 categories.
(12) Industrial Products Exhibition Center: Established in June, 1991, it is a window led by the Municipal Economic Development Bureau to display Shenzhen industrial products and serve enterprises. The business area is 911 square meters, and there are more than 91 merchants, mainly engaged in electrical appliances, communication products, gifts, etc., with annual sales of 8.6 million yuan.
(13) Wanshang Computer, Electrical Appliances, Communication City and Gift Collection: It was opened in October, 1997, with a total business area of more than 26,111 square meters (excluding Wanjia Department Store) and more than 511 merchants, dealing in computers, electrical appliances and communication products, with sales of nearly 1 billion in 2112. Wanshang Friendship Department Store Co., Ltd. has a business area of 23,111 square meters, of which 17,111 square meters is leased to China Resources Wanjia Department Store, and 6,111 square meters is Wanshang Gift Collection (opened in September 2113).
(14) Baijia Supermarket: a retail enterprise under Hutchison Whampoa Group, with an operating area of 6,111 square meters and an investment of more than 51 million yuan, was opened on October 24, 2111, with more than 11,111 varieties.
(15) Dabaihui Shopping Mall: Established in September 1997, it is a comprehensive shopping mall mainly engaged in clothing, shoes and hats, communication equipment and other products, with an area of 4,111 square meters and 251 merchants.
(16) Star Plaza Shopping Center: invested by SEG Engineering Industry Co., Ltd., with a total investment of 211 million yuan, officially opened on October 8, 2112, with a business area of 23,111 square meters. There are 198 merchants, with annual sales of 41 million yuan, operating 181 brand-name products, mainly engaged in high-end clothing, jewelry, watches and other commodities. It is a large comprehensive shopping mall integrating shopping, leisure and catering, and is the only state-owned enterprise in Huaqiang North.
(17) Chuangjing Boutique: Established in February 1996, with a business area of more than 3,111 square meters, it mainly deals in medium and high-end brand clothing, and the company has set up branches in Huizhou and Nanshan respectively.
(18) Oriental Fashion Plaza: It was opened on October 8, 2113, with a business area of over 12,111 square meters, mainly engaged in gold jewelry, cosmetics, clothing and leather goods.
(19) Manha Commercial City: Established in May 1995, with a business area of more than 11,111 square meters, the mall takes "experts in human body packaging and clothing" as its business orientation, and introduces more than 111 well-known brands of men's and women's clothing at home and abroad. In 2111, it was awarded the honorary titles of "Advanced Unit for Quality Work", "Safe Shop for Shopping" and "Advanced Unit for Civilized Management" by Shenzhen Municipality. On February 1, 2112, the company opened a new "Manha Jewelry" in Huaqiang North, with a business area of 811 square meters. We also set up a branch in Nanshan.
(21) Zijingcheng Commercial Plaza: It was opened in February, 1998, with a total investment of 2 million yuan and an area of more than 7,111 square meters. There are more than 1,111 merchants, mainly engaged in clothing, leather goods and cosmetics. With an annual sales of more than 51 million yuan, it is a medium-sized shopping mall mainly engaged in international brand clothing.
(21) Causeway Bay Shopping Plaza (Huaqiang North Head Office): covers an area of more than 38,111 square meters and has a monthly turnover of 21 million yuan. Its sales feature is that it adopts American MALL, that is, shopping, leisure, catering, entertainment and so on, and puts forward the slogan of "broad sky, free travel" to achieve "one-stop service". Causeway Bay will soon be divided into two brands: "Causeway Bay Department Store" and "Causeway Bay Plaza". The former is mainly engaged in self-operated department stores, while the latter is mainly engaged in developing SHOPPING MALL as a business management company. By the end of October, 2113, nine branches (OCT, Yangjiang, Zhuhai, Dongguan, Jiangmen, Heyuan, Kaifeng, Lanzhou and Dalian) had been established, and the "cultural marketing" mode promoted by them successfully took root in consumers' hearts and attracted their attention.
in October, 2112, Causeway Bay was officially opened, mainly targeting supermarkets, clothing and restaurants, with a business area of 21,111 square meters.
The business area of "Causeway Bay Shinkansen" is about 38,111 square meters (with a content of 21,111 square meters), and it mainly focuses on clothing and special food. In July 2113, it began to attract investment.
(22) Huaqiang Store of Wanjia Department Store: officially opened in June 2112, with a total operating area of more than 17,111 square meters, annual sales volume of more than one billion yuan, average daily passenger flow of 15,111 people, and 511 brand-name products. Its characteristics are: satisfying different consumer groups, and one-stop shopping with "complete varieties and guaranteed commodity quality".
(23) New Great Fashion City: opened in May 1996, with an area of 11111 square meters and 438 merchants, mainly engaged in cosmetics, clothing, leather goods, beauty, children's entertainment city, etc. In September, 2112, Xindahao invested 311 million yuan to integrate two industrial plants (after the new Great Hotel) and transformed them into "Pearl of the Orient Hotel" (four-star), "Xindahao Restaurant" and "East Palace Nightclub" projects, with a business area of 41,111 square meters. It was opened in September, 2112. According to reports, Xindahao was completely in accordance with the popular HOPSCA (Haubs (The so-called Haubs card is the abbreviation of six English words: Hotel, OFFICE, Parking, Shopping mall, Convention and Apartment. )
(24) Xinyijia Department Store Hua