Trademark is a "passport" for domestic enterprises to enter the international market and a "esperanto" in international economic activities. Once upon a time, many domestic enterprises have been quietly cultivating their own brands, and never thought that anyone would covet their trademarks in foreign markets. With China's accession to the WTO, China enterprises began to stride into overseas markets, and China brand's influence in the world is growing. China's well-known trademarks are also becoming the dream of overseas businessmen. Look at the following Chinese trademarks registered abroad. On the one hand, we are glad that there are so many internationally renowned brands in China. However, more foreign businessmen occupied them, sighing and angry ... "Heroes" were in trouble. The "Hero Brand" fountain pen in Shanghai, Japan is well received by Japanese consumers, but its trademark was registered in Japan first, which required us to pay him a commission of 5% according to the sales of the "Hero Brand" fountain pen in Japan, which caused our affiliated company in Japan to stop selling because it was unprofitable, and we paid a huge price for it. Just as Koreans respect Confucius, Wuliangye, a famous China wine, which was chosen as a ceremony for offering sacrifices to Confucius in 2006, also won the favor of Koreans. On June 23, 2003, 65438, Koreans registered Wuliangye's Chinese pinyin as a trademark, and took this brand of China famous historical wine worth 35.826 billion yuan into their arms. After 14 months of tug-of-war and three rounds of proof, Wuliangye finally won back its trademark right by virtue of its high brand awareness, undisputed market position and strong professional support, and filed a registration application with the Korean Trademark General Administration together with Hanyu Pinyin. This is the first time that China liquor enterprises have won a transnational trademark dispute. "Chigo" encounters Indonesian black hand. In 2005, a trademark patent office in chigo air conditioning, Guangdong Province was entrusted to conduct trademark search in Indonesia, and wanted to apply for trademark registration, but was surprised to find that an identical trademark had been registered in that country. After investigation, a distributor of chigo air conditioning in Indonesia registered the trademark of chigo air conditioning in its own name. If it is registered through normal procedures, chigo air conditioning can complete the Indonesian trademark registration at a cost of about 1 000 without prior application, but now it will cost at least 30,000 dollars for chigo air conditioning to take back the trademark. The occupation of Hongtashan by the Philippines was registered by a Philippine manufacturer in 2005. Later, we set up a local factory to produce cigarettes in large quantities, which were sold to many Asian countries and even sold back to China. It was later taken back by the Chinese side. Americans stole Goubuli's Tianjin Goubuli steamed stuffed bun, which was founded in 1858. It is famous at home and abroad for its chrysanthemum-like appearance and delicious taste, and is deeply loved by people. In the 1980s, the former Tianjin Goubuli Steamed Bun Diet Group Co., Ltd. cooperated with Rong Da Co., Ltd. to open a Tianjin Goubuli branch in Japan. Rong Da Co., Ltd. did not have the opportunity to register the trademark "Goubuli" in Japan, and registered the 43rd restaurant with the trademark "Goubuli" in Japan on 1993. The trademark is valid until July 3, 20051day. After that, "Goubuli" claimed its own trademark, but at this time, the trademark of "Goubuli" was registered in the United States, involving trademarks of goods and services. Other registered trademarks include: "Dabao" was registered by a Dutchman in the United States, Britain, the Netherlands, Belgium and Luxembourg; "Standard" brand washing machine and "Changhong" TV are registered in Thailand; "Tiantan" brand mosquito-repellent incense is registered in Malaysia; The trademark "White Rabbit" of Shanghai Guanshengyuan Food General Factory has been registered in Japan, the Philippines, Indonesia, the United States and Britain. "Tiki" electrical appliance "Deton" audio was registered by the agent in Indonesia; "Peony" and "Peony" trademarks have been registered by Dutch sales agents in five countries, including the Netherlands, Sweden, Norway, Belgium and Luxembourg. The names of Longjing Tea, Biluochun Tea, Dahongpao Tea and Xinyang Maojian Tea were registered as trademarks by a Korean tea merchant. Cigarette trademarks such as Hongtashan, Ashima, Yunyan and Hongmei have been registered by Filipino businessmen. "Harvest" osmanthus aged wine is registered in France; "Triangle" and "Golden Rooster" trademarks are registered in Chile; Changhong is a China company registered in South Africa. Seven "Old Longkou" wine companies registered related categories in Korea. ...