what are the main factors that can affect the location of our restaurant? The following are some basic factors that affect the location of restaurants, for your reference.

Five basic factors affecting the location of restaurants

1. Not being in the center of a large business district;

2. Don't do it without sufficient passenger flow;

3. Don't do it above the relatively closed second floor;

4. Don't do it without independent and eye-catching billboards outdoors;

5. Don't do it without the support of the landlord and local authorities.

five basic principles affecting the location of food and beverage outlets

principle 1: target consumer groups. McDonald's is located in young people, children and family members, so the location must be in the places where these people haunt or the bustling downtown crowded places.

principle 2: focus on today and tomorrow. The choice of McDonald's requires 21 years. Therefore, it takes three to six months for each outlet to be finalized. The focus of the inspection is to see whether it is in line with the development of urban planning, whether there will be municipal relocation and surrounding relocation, and whether it will enter the red line of urban planning. Never touch the red line, never set up a point in the aging business circle, and never set up a point in the pure residential area in principle.

principle 3: pay attention to eye-catching. Set up a shop on the first floor facing the street, with transparent floor-to-ceiling glass windows, so that pedestrians on the road can feel the cultural atmosphere of McDonald's and reflect its business purpose-cleanliness, convenience, safety and value for money.

4 principle 4: don't rush for success. Housing prices in prime locations are often too high. When the owner's asking price exceeds the investment psychological price, McDonald's is generally in no hurry to seek success, but first put it down and develop other stores to influence the owner with the success of other stores.

5 principle 5: advantage interaction. McDonald's often chooses well-known department stores such as Carrefour and Wal-Mart, which have high brand awareness and credibility, to open stores in stores, which can not only bring customers to department stores, but also attract customers who visit shopping malls to McDonald's.

Eight basic factors affecting the location of restaurants

1. Regional economy. Such as regional economic development level, average income level, residents' consumption concept, the speed of commercial growth, regional consumption level and residents' purchasing power.

2. Business circle. Such as the number, category, characteristics, distribution and competition of catering outlets in the business circle; Traffic flow of vehicles and people in front of street shops; Whether there are large shopping malls and entertainment places around.

3. Rent premium. The rent of houses in different locations varies greatly. Therefore, in addition to finding out whether the owner's quotation is in line with the local landlord market, we should also consider whether it is in line with the investment scale and grade of our restaurant.

4. Energy supply. It mainly refers to the necessary conditions for water, electricity and gas operation, such as whether the electricity supply capacity is enough, whether the water source and coal gas can be directly sent to the appropriate design position, and how much influence and restriction it has on the operation.

5. Traffic. The degree of vehicle traffic and road smoothness, such as whether the roads extend in all directions, whether there are many bus lines, whether there is a parking lot in front of the door, etc.

66. Location characteristics. Whether there are large residential quarters, large enterprises and institutions around, such as factories, schools, shopping centers and entertainment places.

77. Community service. How about community security and fire fighting, whether the garbage disposal service is timely, and the impact of the services and related facilities required by the target location, including fees, on the operation.

88. Visibility. Good visibility can greatly promote the development of restaurants, so it is necessary to check the obstacles of marking and visibility. The location type of the sign and the size of the open space in front of the door should be paid attention to.