Operation process of fresh food distribution company:
First, choose a good positioning.
Fresh food distribution companies first need to find their own distribution positioning. From the classification of distribution customers, it is mainly divided into small and medium-sized catering distribution, canteens of enterprises and institutions, high-end catering distribution of hotels, vertical industry food distribution, vertical category food distribution and supermarket fresh food distribution. Facing different types of customers, there are corresponding operating modes, which need to be carefully positioned before delivery.
Second, pay close attention to the supply chain
Generally speaking, fresh food distribution business is a full category business, mainly including vegetables and fruits, meat and aquatic products, frozen food, cooked food, grain and oil, beverages and so on. The categories are very complete, and each category involves many suppliers. Because the price of fresh food changes every day, quality problems will also affect the price changes, so if the procurement is not professional enough, it will easily lead to lax control over suppliers and have a great impact.
Third, logistics and distribution services.
Logistics distribution can choose outsourcing or self-operation, which is the most important aspect. In many big cities, because of the convenient transportation, many fresh distribution companies will choose to be self-employed. In the early stage, they will buy several cold chain cars and start the mode of transportation. However, if they want to make the company bigger, relying only on self-operated logistics will have too many limitations and relatively less profits, so it will be better to rely on self-operated logistics in the early stage, but if self-operated and outsourcing are combined in the later stage, it will bring
Fourthly, management information system.
By formulating a series of assessment and incentive systems, employees' increased income can get value-added creation and performance bonus for daily accounting in terms of procurement difficulty and logistics links, manage the self-motivation of salespeople, and urge the responsible persons of procurement and logistics to lead salespeople with the most responsible and serious attitude. In addition, we must strictly control the quality of products. No matter which distribution company, the quality of fresh products is always the key to the success of the company. The food industry, especially Sanlu Group, capsized overnight and food safety accidents emerged one after another.