I. Definition of Outsourcing Marketing Outsourcing marketing is a form of advertising in which the labeling, packaging and other product appearances of a certain product (including its labels, bags, boxes, bottles, boxes, buckets, cups, caps, and even the shape itself) are used to advertise for other categories of commodities or services, and the advertising message attached to it reaches the target audience accurately through the marketing channels of the commodity itself. The biggest difference between outsourcing marketing and other advertisements is that such advertisements do not rely on any third-party media such as press, radio, television, internet, etc., which means that they hardly consume any additional energy, do not need to set up specialized distribution channels, do not bring about any environmental pollution, and can even improve environmental pollution; moreover, since the potential users of outsourcing marketing and the users of the carrier goods are highly compatible, this kind of ****sheng Media advertising model for the sales of both commodities have a very effective role in promoting. Second, the proposer of outsourcing marketing concept Beijing ****sheng media advertising limited liability company is the proposer, practitioner and disseminator of outsourcing marketing concept. ***Ltd. is the first company in the world to put forward the concept of outsourcing marketing, and is also the only advertising company in the world that takes outsourcing marketing communication as its main business. ***Ltd. was the first in the world to put forward the concept of "****BioMedia". The core of the ****BioMedia concept is that everything is a media, which advocates that the product itself carries a message that can be effectively publicized for other products with the same consumer group. On the premise of almost no additional investment, no need to establish new channels, and no pollution, to promote the sales of another commodity; and because of people's attention to the information of another commodity, in turn, to buy more carrier commodities, so that the sales of the two kinds of commodities can be mutually reinforcing. As in nature, the "****-growth phenomenon" between different species, we call this advertising method ****-growth media, and the goods carrying the advertising message are called ****-growth media. The ideal of "**** Rise Media" is to recreate the biological "**** birth" phenomenon in the advertising world, and to establish a platform for all commodity media providers and all **** birth media demanders, so that all parties can maximize the publicity of their products, maximize the benefits, maximize the benefits, and maximize the benefits of all parties. Maximum benefit, maximize the reduction of energy consumption, maximize the reduction of environmental pollution, so that our advertising industry, to become a piece of mutually beneficial ****sheng's pure land, at least a small piece. Third, the advantages of outsourcing marketing 1, very wide and depth: commodity carriers can reach the place, advertising can reach, without any spatial restrictions. For example, all the Coke bottles from the factory are advertised, and the advertising information will be rapidly spread throughout the country with Coke, reaching all provinces, cities, towns, and even villages where Coke is sold. 2. Strong time validity and rapid dissemination: As we all know, every commodity has an expiration date, that is to say, if the commodity is accompanied by an advertisement, generally speaking, the advertisement information will reach the consumers quickly within the expiration date of the commodity, especially the advertisement information accompanied by the fast moving consumer goods. For example, the new movie is about to be a grand release of advertising information, released in a very high sales volume of leisure food, such as a brand of melon seeds, within a week, this information will be spread throughout the country. 3, 100% effective reading rate, unprecedented: any kind of traditional media, the effective reading rate is very low, a newspaper may carry tens of thousands of advertising information, the reader reads a piece of advertising information is only one in ten thousand. *** raw media is completely different, imagine, if in your toothpaste tube, in your signing pen printed on a fine advertising information, we can fully believe that you 100% will read it through, but also more than once, and often review, until never forget. 4, do not waste the advertiser's money: the use of traditional media to publish advertising, most of the money spent on media companies, television stations, newspapers, traditional media companies operating costs are too high, their various overhead, a variety of activities, spend the advertiser's money, how much money is really for the advertisers for the effective publicity? Too little, 10% of the money spent on consumers would be good. *** Sheng media is completely different, because **** rise media do not have those messy costs, advertisers do not need to pay for this. 5, every penny is spent on the knife edge: commodities as media, can easily distinguish between people with the ability to consume and people without the ability to consume. Often buy melon seeds, buy coke, buy red wine, these people are people with spending power, so any ads released in these commodities media are right, because they are the people who spend money. If you take the trouble to make a 100-episode TV series for an old lady in the countryside to watch, the old lady will be happy to watch it, but will she pay for the few advertisements at the back of the TV series? She won't, because she has no purchasing power. Only **** rise media can do, so that every penny is spent on the knife edge, every penny is spent on potential consumers with the ability to buy. 6, extremely sticky: as long as the packaging of goods still exists, the media commodity has been for another commodity endorsement. For example, in the shampoo packaging bottles printed on the courier company and car rental company's ads, after reading, even if you temporarily forget this information, but in your need for this information, you must know from where to get it back. 7, very easy to attract attention, very impressive: a few friends walking down the street, one of them casually bought a bottle of mineral water, who knows that the bottle of mineral water is printed on the latest movie information, you can imagine, this bottle of water and the movie will certainly become the focus of discussion, and will be relayed to others to hear. Would they do so if they saw the advertisement in the newspaper? Do they do it when they see an ad on TV? Would they do it if they saw an ad in an elevator? No, people have become numb to those things. 8、Extremely accurate: There is no more accurate way of advertising than this form of advertising. For example, how to find the target consumers of high blood pressure therapies? Full of TV ads? No, the cost is too high. Do newspaper ads? No, because there's no research to show that people with high blood pressure read newspapers any more than anyone else. Radio, network, outdoor, everything is not, at the end of the day, the best way to advertise is to use the packaging of high blood pressure medication as the media, through the spontaneous circulation of high blood pressure medication market, to accurately find the target consumers, which only **** rise media can do. 9、Extremely low advertising production costs: only the packaging of the original goods need to be redesigned, almost no need to increase any advertising production costs. The layout of a bag of washing powder and a newspaper is almost the same, the washing powder itself does not have so much content to write, why not take out half of the page for other goods? It does not increase any cost, and it is beneficial to yourself and others. 10, very low advertising costs: do not need to set up a new team, do not need to build a new release channels, do not need to pay a huge advertising costs, only low release costs, **** rise media can do everything for you. 11, does not increase energy consumption, does not increase the emission of garbage, control of environmental pollution, and even improve the environment: ever, the emergence of any kind of new media will increase energy consumption, garbage emissions, pollution of the environment, only **** rise the emergence of the media, not only did not bring any pollution, but also take the initiative to promote recycling of garbage, control of environmental pollution. 12, to fully meet the advertising needs of various industries: catering, entertainment, accommodation, clothing, retail, education, training, tourism, IT, film and television, games, real estate, medical, exhibitions, daily chemicals, the Internet, banking, wealth management, maternal and child supplies, online shopping, etc., various industries, everything. Fourth, the prospects for the development of outsourcing marketing outsourcing marketing form is the highest stage of media development, through the means of market circulation, goods as a carrier, can be the smallest cost, the fastest speed, extremely accurate to reach the target audience, to achieve the highest ever effective reading rate of advertising information, and does not produce additional carrier consumption and energy consumption, does not increase environmental pollution, at the same time, but also to promote the sale of goods carriers. To achieve the purpose of multi-win, **** rise in this form of media advertising in the future is bound to get a booming development. The whole world is emphasizing low-carbon, the whole world is controlling pollution, at the same time, the whole world is also constantly creating media garbage, *** rise media although it can not solve all the problems, but we believe that, with the firm support of many investors, with the majority of partners of the recognition and trust, we have been *** rise media business as a responsibility, the responsibility of the environment, the responsibility of the ecology, the responsibility of society, and even the whole world, the whole society, the responsibility of the media. Responsibility, even to the world, the responsibility of all mankind, in this road without end, we know the road ahead is bumpy, a long way to go, but we will not do any melancholy and stay, because the responsibility can not be completely measured by the interests, and our investors and partners, is not very concerned about short-term interests, if for the sake of the responsibility of the interests we can put the position of the second, the world there is what can not be done, and what can not be done? What else can we not do?
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