2121 catering Christmas promotion plan (6 articles in common)

In order to ensure that the activities can be carried out correctly, it is often necessary to make detailed preparations in advance, and the activity plan can clearly define a general direction for an activity. How should we make an activity plan? The following is the promotion plan of 2121 catering Christmas activities (6 articles in general) compiled by me for reference only. Let's have a look.

promotion plan for Christmas activities of catering 1

1. Time

February 24th

2. Target population

111 people, senior management and related personnel of related units and agreement units, regular guests, etc.

third, holiday layout

1. Christmas decorations with festive atmosphere are hung in the Chinese hall and corridor of the south building. The entrance of the Chinese hall is decorated with Christmas grass, and the banquet halls are decorated for Christmas.

2. A 4m Christmas tree, Christmas decorations and colored lights are placed in the lobby of Haoyuan.

On the evening of the 3rd and 24th, the China Hall arranged a Christmas buffet reception, decorated with large-scale sculptures and physical sculptures, and an employee wore Christmas clothes to distribute Christmas gifts.

4. It is suggested to hold a lottery and a cultural performance during the reception, and also to hold a wine tasting competition to increase the interest of the reception. (The prizes will be determined by the hotel)

5. On the evening of 24th, some riddles were hung on the Christmas tree in Haoyuan lobby, and the guests who dined in Haoyuan that night took part in riddle guessing activities, and the winners got prizes.

6. It is suggested that the hotel contact the social welfare institute or the school for the blind to hold a small charity reception in the name of the hotel on the evening of 24th and the evening of 31th February, and report it in the local newspaper.

7. Make a "Christmas package" for publicity. Increase the attendance rate of individual customers, and also participate in the Christmas lucky draw, and the two restaurants have worked out a number of "Christmas package" menus. If the consumption of food exceeds 1,111 yuan, 1 bottles of wine will be added to each table, which will be presented by the etiquette staff.

8. It is suggested to carry out a social welfare activity, such as donating% of the customer's spending amount on the evening of 24th to the welfare home as charity, and collecting 11 charity enthusiasts to visit children in the welfare home and send gifts, school supplies and daily necessities.

9. Invite relevant media to report on the activity. This charity activity will help improve the visibility of our library, guide citizens to care for and care for the socially disadvantaged groups, and advocate charity love, which will help improve our reputation.

IV. Activity schedule

1. Make a specific layout plan from February 1 to 5.

2. Contact the media to make a publicity plan from February 1 to 8.

3. Decoration and layout of the hall and scenic spots from February 5 to 15.

4. The cultural programs will be approved from February 5th to May 5th.

May, February 5-21, determine the drinks and menu for the event.

6. On February 23rd, do all the work of the activity well and determine the person in charge of each link.

7. the catering department will organize and implement the above activities according to the overall plan of the hotel. Promotion scheme of Christmas activities in catering 2

1. Theme:

Love songs of winter life, and our company sends Christmas greetings

2. Subtheme:

Let's spread the Christmas bells everywhere, and also let's spread love and praise to the world.

Third, the purpose of the activity:

1. Strengthen the sales of the company's chain stores and increase operating income;

2. Strengthen corporate awareness and enhance the brand of chain stores;

3. Celebrate Christmas

4. Significance of the event:

There are various parties of family, friends and lovers, which are indispensable programs for Christmas. A good time for friendship, affection and love gathering. Wearing Christmas hats, singing Christmas songs and talking about everyone's Christmas wishes. As a grand festival, Christmas dinner is indispensable. In China, western food is the main food. During the publicity of Christmas activities, the company can promote corporate culture, enhance the brands of chain stores, strengthen corporate visibility, and let more consumers know, know and like our company.

content of activities:

Christmas activities will be held in chain stores, with Christmas trees placed, chain store signs displayed in conspicuous positions, Christmas trees decorated, and gifts placed in every position on the trees. Every customer who enters the store gives a Christmas hat, presents a Christmas dinner and its preferential activities, and employees of all chain stores wear Christmas clothes.

VI. Activity layout and decoration:

1. Layout of main scenic spots, at the entrance of the hall, mainly Christmas trees.

2. Glass

3. Stairs on the second floor (with our LOGO as the main theme and Santa Claus as the auxiliary)

4. Lighting layout of the hall should have a festive atmosphere (some star-shaped string lights can be hung)

7. Activity atmosphere layout:

1. Distribute Miss Santa's clothes to all business areas, and Miss Santa will serve the guests.

2. Arrange two Christmas angels to welcome guests.

3. Arrange Santa Claus to give gifts to every child who comes to dinner.

make arrangements and preparations before the 4th and 21th.

VIII. Activity form:

1. Put a number on each gift. When the customer is eating, the waiter will come forward and ask the customer to draw the number, and whichever one is drawn will be given.

2. Customers who come in for dinner will be given Christmas hats, preferably marked with the company logo (cooperation with other businesses is possible).

3. Make leaflets, which can be cut within the paper range of Christmas promotions, and can be equivalent to coupons.

4. The kitchen will launch the Christmas special menu, which can be divided into: Christmas meal, couple package, children package, family package, etc., and make relevant posters and leaflets for publicity.

5. Make a reservation for Christmas.

6. All employees in chain stores must wear red Christmas clothes to strengthen the festive atmosphere.

7. Make simple arrangements in the restaurant, strengthen the cheerful and lively atmosphere of the restaurant, and it is important to give customers a feeling of celebrating the holidays.

8. Christmas carols are played in restaurants. Promotion scheme of Christmas activities for catering 3

1. Activity time:

February 21-October 11

2. Activity theme:

Meet xx. Happy discount is on Christmas and New Year's Day

3. Activity description:

February 25th every year is a day for westerners to commemorate the birth of Jesus, which is called Christmas.

IV. Purpose of activities:

By planning activities for Christmas and New Year's Day, the hotel's popularity will be expanded, the emotional ties with business customers will be strengthened, and the catering consumption of residents in surrounding areas will be guided, thus achieving certain economic and social benefits.

V. Layout of the venue:

A. Door: A waiter dressed as Santa Claus stood at the door to greet the guests, and the greeting language must be' Merry Christmas!' When you meet a small guest under the age of about 11, you will be given a fruit candy.

B. Lobby: put a Christmas tree in the center. The Christmas tree should be large and coordinated with the space in the lobby. There must be flashing colored lights on the tree to attract guests' attention. All kinds of Christmas gifts can be displayed (empty boxes can be wrapped in gift bags). Put them in a row under the Christmas tree, with all kinds of colored lights, decorations, posters, music, etc. to render the Christmas atmosphere and turn the hotel into a paradise for Christmas parties.

C. Glass doors and windows: Put up Christmas pictures such as snow scene, Santa Claus, etc. (available in the boutique wholesale market)

D. Waiters and cashiers all wear red Christmas hats to set off the festive atmosphere and stimulate customers' consumption. Restaurant: The waiter wears a Christmas red hat, and gives each table of guests a plate of unique Christmas snacks, mainly cakes and biscuits, or the usual popular hotel snacks, surrounded by all kinds of sweets.

VI. Activities:

F&B Department:

1. During the activities, Christmas packages will be launched (the standards will be determined by F&B Department)

2. Christmas special packages: book in advance and give a Christmas gift.

3. During the activity, each table can enjoy a special dish.

4. During the activity, each table will be given a delicious snack.

Housekeeping Department:

1. During the activity, the special room for business standard rooms on the 6th and 7th floors is RMB 111/room.

2. All guests will be presented with 58 yuan vouchers. (Vouchers can only be offered on the basis of individual price, and the minimum room rate is guaranteed to be RMB 111)

3. Guests staying in the hotel can use the hotel swimming pool for free, and they can check out until 14: 11 on the day of check-out.

4. Guests staying in the suite will enjoy VIP treatment, the room will be provided with a welcome speech from the chairman, and a free fruit and two bottles of mineral water will be given.

Villa area:

1. A set of special 311 yuan Villa is launched every day.

2. Everyone who stays in the villa will be given a fruit.

2. Guests who check in can use the hotel swimming pool for free, and they can check out until 14: 11 on the day of check-out.

Swimming pool:

1. Handling during the activity: 31 cards give away 5 adult swimmers; 15 cards give away 2 adult swimmers

2. It is suggested that 5 yuan Experience Vouchers can be printed in the off-season (customers only need to pay the 5 yuan cost fee to make a business card and stamp the limited date) and sent to customers for an invitation to experience!

VII. Internal publicity:

(1) The personnel department will publicize the hotel holiday publicity and planning activities and the origin of Christmas to employees in the form of a blackboard newspaper (completed before December 21th);

(2) Employees of all departments will be trained in language norms and manners during the festival (to be completed by December 21th)

(3) The personnel department will select waiters to play Santa Claus and conduct appropriate training (to be completed by December 21th);

(4) The security department plays the background music CD during the festival to set off the festive atmosphere of the whole hotel. (lobby, guest room)

VIII. External publicity:

Promote new and old customers by SMS. All departments and marketing departments introduce the contents of this activity to customers by telephone call! Promotion scheme of Christmas activities for catering 4

February 25th (Saturday) is Christmas. According to previous years' experience, the booking peak of Christmas dinner will be entered from next week. Due to rising prices, in order to control costs, compared with previous years' discounts, Shanghaipai Theme Restaurant's promotion activities this year mainly attract consumers by giving gifts, wonderful performances and providing more intimate services. In order to carry out the promotion activities smoothly, the following plans are made for the preparation, operation and cost control of Christmas activities:

1. Ideas and purposes of activity planning:

1. Decorate the festive features of Shanghaipai theme restaurant to create a festive atmosphere for Christmas and provide consumers with an environment for holiday consumption.

2. Focus on the promotion mode of "low price, high quality", and then give holiday gifts to better attract consumers' attention; And actively use effective promotional activities to attract consumers' attention to Shanghai-style theme restaurants, so as to improve the sales performance of direct stores, consolidate customer loyalty and open up new customers.

3. Arrange performance services such as violin performance to set off a warm and romantic atmosphere, improve consumption level and deepen consumers' experience impression.

4. Activity purpose: Through Christmas planning activities, expand the popularity of Shanghai-style theme restaurants, strengthen emotional ties with business customers, and guide the catering consumption of residents in surrounding areas, thus achieving certain economic and social benefits.

2. Venue:

Shanghaipai Theme Restaurant Yan 'an Road Store

3. Object:

Shanghaipai Theme Restaurant Yan 'an Road Store

Address: No.1166, Yan 'an West Road, Changning District, Shanghai (second floor of Ruifeng Hotel)

4. Activity time:

Friday, February 24th.

VI. Activities:

Shanghai Christmas romantic dinner

588 yuan, 2 people use

menu:

Hokkaido tuna mango salad

Jinbiduo pumpkin shark's fin cup

roast Australian beef

French roasted small Qinglong with tomato lemon

French roasted small Qinglong with tomato lemon juice

latimisu

exquisite fruit platter

for the emperor.

Advertising

1. Create a festive Christmas atmosphere through storefront decoration, and use external decorations such as Christmas tree and Christmas hat to attract consumers to the store.

2. Make posters and X-stands for the promotion of holy festivals in stores. (put it up before February 5, and publicize it in advance)

3. Make leaflets, and start distributing leaflets around the store before February 5.

4. Banner publicity. Make a promotional banner before February 11 and hang it in the store for publicity. Catering Christmas promotion scheme 5

Activity purpose: to create a good Christmas dining environment and promote year-end consumption

Activity time: February 24th, 21XX ~ February 25th, 21xx

Activity location:

Activity content:

1. Atmosphere creation: Christmas tree, colored lights, promotional water signs of activity content are placed at the door and placed on the floor glass. All staff members wear Christmas hats and broadcast all kinds of Christmas songs ...

Dress up the store with a strong Christmas atmosphere.

2. Christmas gifts: During the activity, a staff member dressed as Santa Claus walks around the store with gifts on his back and distributes balloons to children, while adult customers can distribute "big gift packages" (including modern harrow tasting coupons and discount coupons provided by manufacturers, etc.

3. Marketing activities:

A. The original dining lottery continued;

b, continue to promote the membership system;

C. Give each table a New Year greeting card

4. Personnel arrangement

Note: The matters that should be paid attention to in the process of personnel division and time follow-up by the managers of each department should be reasonably combined with the activities of the manufacturers. Catering Christmas promotion scheme 6

Operation purpose:

Improve the unified coffee and western food business project, grasp the peak consumption season of western food industry through the extraordinary day of Christmas, improve the popularity and popularity index of coffee on both sides of the strait, combine the development status of western food market in the provincial capital, adopt rigorous marketing strategy to implement the operation, take "free coffee tasting" as the lead, and take "Christmas" as the theme throughout the whole activity, and make the system.