Chuanchuanxiang shop wants to open, so it will open to the bustling business center. Is the better the location, the better the business? It seems so. We can see that there are many fragrant shops in the CBD center, and all the cars are parked at the door of Fandian. One more thing, opening a shop in a prime location is twice as embarrassing as talking to people, isn't it? But the choice of opening a shop also depends on positioning and funds.
If your shop only cooks ordinary meals, there is no need to drive to the city, because the high rent is enough for you to eat a pot. There is also the need to look at your capital chain and choose the site according to your own financial strength.
No matter which business district you choose, before you finally determine the location, you must be clear: excluding the estimated costs such as rent, manpower and procurement, what is the break-even point of Chuanxiang Store's profit, and whether there is any pressure for profit.
You know, compared with traditional popular business districts, some new business districts with development space are also good choices, where the cost is lower.
Lock in the consumer groups and calculate an account.
After selecting the business circle, we should also comprehensively consider the location of the store in the business circle and the surrounding traffic conditions.
Taking noon and evening as the time nodes every day, it is the most "stupid" and effective method to get the passenger flow data and analyze the characteristics of consumer groups by "squatting" statistics on the passenger flow of surrounding supermarkets and string incense shops.
By observing the flow of people, you have investigated your competitors to determine whether you should concentrate on making breakfast, lunch or dinner. At the same time, according to the situation of the surrounding fragrant shops, make your dishes, price, and what categories to focus on.
Make good use of every place in the shop.
Choosing a good address does not mean choosing a good store. The shop was chosen by thousands of people. In addition to the address, the owner of Chuanchuanxiang store should fully calculate the area utilization rate, display surface, floor height and added value of the store, and also know whether the infrastructure such as parking space, water, electricity, cable TV and Internet is perfect.
Once, the owner of a chuanchuanxiang shop didn't know much about the local water supply facilities before opening. After opening it, he found that the local water was cut off from time to time, and he regretted it.
In addition to the area utilization rate and infrastructure, the added value of the store is another key consideration. How big is the space in the front yard and backyard? Which venues can be used for free? How to maximize the utilization of in-store area? Shopkeepers, please try to "haggle over every ounce".