"Where there is an anchor store, there are endless business opportunities", I believe every store investor knows this. A large department store shopping center will drive the surrounding commercial properties to full appreciation. The most typical case is the Huatang Shopping Center on Chaoyang Road. Previously, Huatang mall is located in the area of the commercial is very backward, it is because of the arrival of Huatang, with the surrounding commercial prosperity, the value of the stores highlights. Nowadays, more than 50 stores within 100 meters before and after Huatang have been driven up because of Huatang, and each business is booming. The operation of stores around the main store is mainly a "parasitic" business, which itself does not have the ability to "gather customers", and therefore does not have the potential for store appreciation. The potential for appreciation, only with the help of the role of the anchor store to fully tap its commercial value, so that the store for prosperous and continue to appreciate.
Brand store effect
At present, in the store rental and purchase market, brand customers are more. Western-style catering such as McDonald's, KFC, Pizza Hut; coffee such as Starbucks, on the island; clothing such as crocodile, Benelux, Li Ning and so on. When choosing to invest in stores, it is also an important reference factor to see if these brands come in. There are two main reasons: First, the brand customers on the choice of stores have a strict assessment of the business district standards and calculation methods, so they choose the stores from the business and development potential is certainly guaranteed, many fast-food businesses are now followed by KFC, McDonald's to go is for this reason. Secondly, the well-known brand customers it itself has the ability to gather customers, will affect the formation of the business circle. Therefore, when choosing a store in the same area, it is very crucial for the project to have brand name customers. This is basically a reflection of the strengths and weaknesses of the project.
Location
The location of the retail project is also very important. The condition of the location determines the influence of the environment around the business and its own factors on the business operation. The so-called "one step, three markets", a small difference in the location, will lead to performance loss of a thousand miles.
The location of a store mainly includes the type of road in front of the door, the convenience of customers coming to the store, etc. The type of road is the first step of the road, and the location of the store is the first step of the road. Road category is the first element of the force of the ground, it directly affects consumer behavior. Like Wangfujing Street is a nationally renowned commercial artery; Chaowai Street has both commercial arteries and traffic arteries double function. So the value of stores is very big. For business location, commercial arteries are the best road category, followed by transportation arteries close to the business district.
Factors such as which direction people come from and how easy it is for customers to get there are also critical. In addition to the type of road, it is also important to consider whether there are any obstacles on the road, such as traffic barriers, urban expressways, and waterway traffic, all of which will affect the flow of people. Just pay attention to the Carrefour at the National Exhibition to see how much the traffic barrier affects the value of the stores. Previously, there is no barrier in front of the Carrefour, from both directions to the flow of people are easier to go shopping, and increase the barrier to the west of the customer is very inconvenient, the impact of traffic barriers on the Carrefour, we do not theorize, but the opposite side of the business of many specialty stores and restaurants have been greatly affected by the impact, even if the increase of the overpasses, the impact of this effect is difficult to be eliminated.
The versatility of stores
Some investors, because they do not have a lot of experience, only consider the price when buying a store, thinking that as long as the price is right, it will be fine, which increases the risk of their investment. We know that the value of the store is ultimately realized through the lease. Lease to consider who to rent, different tenants have different requirements for stores, for example, the need to open a restaurant with water, electricity, gas, smoke facilities, and some stores do not have these, and so some people want to rent and raise these issues, investors only suddenly realized, but it is already too late, because of such problems as smoke to the official delivery of the building, who can not be solved. Therefore, investors in the purchase of store, must be in the contract terms of the above supporting issues will be written clearly, that even if the future does not operate food and beverage, but also to be prepared. (From Baidu know)
Question 2: investment channels have so many Why so many people have chosen to store Because visible and tangible to a part of the business sense of security, the other part is because the entity will not decline after all, there will always be people doing business, there will always be people who want to go shopping, to buy stores will not lose.
Question 3: Why do I choose to do the nine reasons for micro-merchants 1, no longer rely on the "narrow" entrance. Micro business is decentralized, it does not need the entrance, as long as the generation of a store, the store can be displayed on the phone on a variety of platforms, do not need to be tied to a platform. The store is in the hand, say go.
2, no longer subject to be monopolized traffic. Micro business new customers can be brought from different channels, more rare is the opportunity for you to precipitate, these users will also become your fans, with the fans of word of mouth marketing and fission spread, you will have more new customers.
3, no need to continuously burn high advertising costs. Although the micro-merchants also need traffic to cold start in the early stage, but the source of traffic is different, you can spend money on traffic in the broadband, you can brush the circle of friends, microblogging and other kinds of social media, and more importantly, these flows bring customers is your own, you go where, these people will be brought to where, the late stage, you do not need to keep investing again.
4, escape "slim" search micro-store does not need to search, more to be found, are fission spread between friends, fans of word of mouth, micro-merchants sellers only need to operate well, naturally, will be in the vast sea of micro-store sea "search". "The first thing you need to do is to get your hands dirty.
5, no need to deduct points. Points, equivalent to rent, equivalent to the share of money. They spend money to buy traffic, pull new customers, sell a piece of Taobao also be pulled out of the goose.
6, identity freedom. Micro-merchants are not the same, their success or failure, the consumer said, as long as their goods are good, good service, there are users follow the run. Why do you still have to suffer from small two bullying.
7, do not press inventory. Micro-merchant form, mobile and flexible, and even interact with fans, understand the requirements of statistical fans, get more accurate inventory needs. When you want to engage in activities, set your own, every day is a double 11.
8, magic distribution. Micro business distribution system is more scientific. Users in the distribution library to choose goods, these goods will be a key to choose to put in their own stores on behalf of the sale, a key can be shared in the circle of friends, or other social media promotion, sales are completed directly access to commission rebates, shipping and after-sales are solved by the upstream suppliers.
9. Buy whatever you want to sell. So as long as it is profitable, you can try.
Question 4: relatives said to buy to buy stores, but where to choose good it Yeah, this big investment can not be a joke, choose not the right place to buy blind, you on the interest to buy this website look at it, can give you more professional advice, you can also buy their price consulting services
Question 5: What are the reasons needed to create a pop-up? The reasons for the need to build explosive
Explosive as the name suggests, "paragraph" is generally used in clothing,
Analysis of the reasons: First, the clothes are subjective and strong, the measure can not be standardized, from the crowd effect is strong.
Second, clothing, high gross profit, can withstand relatively high promotional costs, which can be analogized to other subjective, high gross profit categories of products can also do explosive, such as jewelry, chemical products.
Every seller wants to have a pop-up, pop-up in the store has brought sales at the same time is also a guarantee of store traffic. Taobao so many people engaged in the explosion of the reasons are: 1, the herd effect;
Users have a herd mentality, a product has a lot of people to buy. Naturally feel that this product is good.
2, word of mouth effect;
Multiple purchase records and reviews, in fact, more fully transparent to the product information. The purchase record itself is the affirmation of the product. Evaluation usually reveals more information. Especially the bad evaluation, make the product information show more complete and real, consumers understand the comprehensive easier to make a decision.
3, diversion;
Taobao is the king of the single product, is the main promotion of goods, rather than merchants. There is an image analogy: traditional stores, customers are from the door in, and in Taobao is the window in. Taobao inside the single product entrance traffic is usually more than the home page. Hot items, high weight will be recommended to the front, for the whole store to bring huge traffic.
The three progressive levels of "pop-up":
① single product promotion, using the herd benefit single product to make money;
② become the store flow and entrance, bring the whole store sales increase;
③ pop-up as the entrance to the customer experience. Formation of brand promotion. Cost-effective products as the "bait" to guide households to complete the first experience, and then competitive products and services to attract customers to subsequent purchase.
Analysis: each level of the store requirements are gradually lifted away. The first level: there is a good single product and good single product copy planning as well as certain promotional tools on it; the second level: the need to have a good overall store design, associated products and product design with the entire store products have a certain degree of competitiveness; the third level: the need for the brand as a whole (the store can be used as a brand) to have a plan, the entire brand needs to be clearly defined positioning. Whether it is a product or service to have at least one prominent place, so that in the sea of sellers, you can be remembered by customers.
In fact, only to do the third level, in order to become a brand, but also have sustained competitiveness. Simply rely on the abandonment of certain tips, short-term can, long-term difficult to survive, these things are easy to be imitated. Profitable will have a lot of people to imitate. Another big environment and Taobao rules are constantly changing.
PS: Finally remind one single, pop-up applicable seller types and categories:
Taobao pop-up most applicable type of seller is: online independent brand. General brand agents do not have much profit margin, the style is unified to give, you have others also have, can not do scarcity, the inventory can not be grasped. Explosion of the original play is to focus on a point to break through, traditional brand owners, to take care of the interests of online and offline distributors of various channels, not good to balance. For small sellers, the lack of resources to do pop-ups, if you simply go to imitate the pop-ups, usually slow several beats.
Question 6: the problem of store subscription 10 points A. The first step for buyers to buy a house is to sign a subscription with the developer and pay a certain amount of deposit, which is indisputable. However, sometimes buyers in the delivery of the deposit for various reasons can not get a bank loan and can not buy the property, the developer is generally only refund the purchase price and not refund the deposit, the reason is that the buyer did not fulfill the contract, so confiscate the deposit.
Here, we suggest that buyers should agree with the developer in the agreement that if the buyer can't get a loan, how to return the deposit or whether to deduct a portion of it as a handling fee, so as to avoid a lot of trouble.
Second, the buyer and the developer to sign the contract should be clear on the construction of not according to the design drawings and not achieve the quality level of treatment, the more detailed the better. In addition, before signing the contract, you'd better find out whether the person signing on behalf of the developer is a legal representative, and if not, whether it holds a "power of attorney". Otherwise, this person's signature is invalid, and pay attention to the official seal on the contract, so as to avoid the developer to shirk responsibility.
Because in practice, there are often developers and investors are not the same situation, such as the project is developed by company A, but in fact it is invested by company B, as the buyer should still sign with company A, otherwise it will be very troublesome to deal with various procedures.
In addition to signing a formal contract, you must also sign a supplemental agreement, including some of the relevant provisions that are not reflected in the formal contract, for example, on the renovation provided by the developer and the promised conveniences and ancillary services.
Third, about the price, generally buyers should pay the price of the house calculated according to the pricing standards and the area of the house agreed by the buyer and seller, and all kinds of taxes and fees payable in accordance with the state regulations.
Some developers require buyers to commit to property management services and accept the relevant constraints in the pre-sale deed before they have determined the property management company and its service standards and charges. Therefore, buyers should sign the property management clause separately from the pre-sale deed or set up a separate clause to determine the fee standard of property management.
Question 7: What is the reason for doing business that can directly influence consumers to buy. Is the store decoration. Or price. Or brand influence. Should be the product market business positioning (that is, what kind of products the market needs) and product quality reputation is the most important, followed by store decoration and price. Shenzhen Huihua interior design reply.
Question 8: bought a store, but can not net signature, what is the reason, I can with the request to withdraw If there is no net signature, that is to say, this store in the Housing Authority has not been made public, that is, there is no housing title transfer registration filing, it is recommended that you go to the local Housing Authority to check out the project, to see if the project has been approved, whether the formalities are complete.
5 certificates in hand, then generally is through the approval, basically no problem, because you are not now is not worried about this set of stores do not have property rights? Then you can only go to the Housing Authority to consult in detail, with the developer, they will not tell you, only to go to the consultation, the situation of your store with them can be, they will give you the reason.
Question 9: buy a house in installments, buy a front house or buy a good housing, say your reasons 20 points Buy a front house is expensive, the first floor is a store, the second floor can also be a store, but generally no one use, can also do storage can also be simple to live. But close to the street, too chaotic, simple to make do with living can be, living life even if it.
Housing is not much to say, married with children to live.
The front door can be rented out, the rent is more expensive than the rent of housing, rented out, you still have a house to live. So according to your needs. This I think there is nothing to dwell on.