At the same time, from the perspective of industry form, due to the scattered orders and diversified demand of To C, there are no representative enterprises at present, and ToB is relatively mainstream.
The main listed companies in the frozen food industry: Sanquan Food (0022 16), Shanghai Meilin (600073), Anjing Food (603345), Haixin Food (002702), Huifa Food (603536), Weizhixiang (605089) and so on.
The core data of this paper: the classification of prefabricated dishes, the main players of prefabricated dishes, and the production cost of merchants.
1, classification of prefabricated vegetables
Prefabricated vegetables refer to finished or semi-finished products made from agricultural, livestock, poultry and aquatic products as raw materials, supplemented by various auxiliary materials, after pretreatment (such as cutting, stirring, pickling, kneading, shaping, seasoning, etc.). According to the processing degree, it can be divided into ready-to-eat, cooked food, hot food and ready-to-eat food. Details are as follows:
In recent years, prefabricated dishes have experienced rapid growth because of their convenience. Take the flavor fragrance of the main enterprises in the prefabricated vegetable industry as an example. The main business income of its main company mainly comes from the sales of meat and poultry and aquatic semi-finished vegetables, accounting for more than 97% of the income. Among them, the sales revenue of meat and poultry semi-finished vegetables accounted for the largest proportion. From 2018 to 2020, the business income of Weizhixiang increased from 459.752 million yuan to 614691200,000 yuan, an increase of about 33.7%. It can be seen that from 2018 to 2020, the demand for prepared dishes is increasing year by year.
2. Pre-cooked dishes save costs for businesses.
Prefabricated dishes can not only provide convenience for consumers, but also save costs for businesses. Take a fast food sold in 20 yuan as an example. In addition to the cost of packaging materials and various expenses of the platform, merchants who use prefabricated dishes will have higher food expenses, but the higher food expenses have been offset by labor costs, housing rental costs and energy miscellaneous fees.
Generally speaking, the cost of fast food at the same price in 20 yuan is lower than that of purchasing ingredients directly, and the cost of using prefabricated dishes by merchants is lower.
3. Major players in the prefabricated vegetable industry
With the increasing popularity of prefabricated dishes, many capitals smell business opportunities. At present, domestic prefabricated dishes are mainly divided into four categories: professional, catering, retail and comprehensive players. Among them, the representative enterprises of the professional school are Suzhou Haolailai and so on. These players specialize in prefabricated dishes, and their products are rich in categories, which is the main force in the current prefabricated dish industry; Although the other three types of players have just entered the game, they can also gain a certain market in the field of pre-cooked dishes according to their original advantages in the future. For example, fresh box horse can rely on its strong supply chain advantages, and Haidilao can rely on its own advantages in quick-frozen food according to its well-known degree in the catering industry.
4.ToB form is the mainstream at present.
According To the survey, the ratio of To B to to C in China prefabricated vegetable enterprises is 8: 2, mainly because compared with To B, to.
The C market faces more diversified user needs, more dispersed locations, small single order amount, high purchase frequency, and the profit model is similar to TO.
B Significantly different, there are diversified demands for all aspects of product production, and enterprises should have the courage to invest heavily. However, the current market structure has not yet formed, there are no representative enterprises, and there is no absolutely successful model widely recognized.
The above data refer to Foresight Industry Research Institute's Forecast and Analysis Report on Production and Marketing Demand and Investment of Frozen Food Industry in China.