The concept of core competitiveness has emerged in recent years and was introduced from the book Capital Management. To cultivate the core competitiveness of hotels, the first thing is to grasp the core, that is, to grasp the main business. In practice, some hotels put forward the slogan of "one industry is the mainstay, diversified management". The slogan itself is not bad, but it is often biased in grasping, and there are many lessons. Secondly, the brand of the hotel in the market, especially because the service product is an intangible product and cannot be directly circulated, the importance of the brand is even more prominent. And the formation of brand still depends on characteristics and culture. The third is basic management, the fourth is marketing, and so on, involving many factors. The key lies in the actual grasp. Now, our hotel management has gradually begun to pay attention to characteristics, and even formed a brand in a certain aspect. For example, some cities have such words: where to eat, where to live and where to play. In fact, consumers have refined the characteristics of hotels in the market and formed a market positioning. But there is also a downside. Once you wear this hat, it seems that you can't do anything else. Therefore, it is very difficult for hotels to form comprehensive core competitiveness, which requires us to pay attention to it in all aspects, and the comprehensive competitiveness must establish the concept of comprehensive management. The concept of comprehensive management requires us to study the characteristics in every aspect. After this kind of characteristics comes out, everyone feels that they have entered a tourist hotel, which is good or bad, and even this point has its own characteristics, which also has its own characteristics. For example, it is also a luxury hotel, and the Grand Hyatt Hotel in Hong Kong ranks first. Everyone says that it is really good, from construction and decoration to management services, but it is really good in all aspects, but you still feel that it is not clear at the moment. It is necessary to be able to clearly say one aspect of the good, indicating that the hotel is still insufficient, and it is necessary to let everyone say yes, but it is best not to say what is specific. This is called the hotel in place. The same is true of the Oriental Hotel in Bangkok. The hardware facilities of the Oriental Hotel are by no means first-class, because it is an old hotel. Once when I was eating at the Oriental Hotel, the wooden board of the restaurant walked up and creaked. Later, I asked, how long has this wooden floor not been changed? They thought for a long time and said that it had been like this since they first entered the store, probably for decades. But the guests are not picky, because the brand of Oriental Hotel is here, and everyone knows that it is the best hotel in the world, so there is nothing to choose from in this hotel. In fact, it's not that there's nothing to choose, but that the brand is so crowded that customers feel embarrassed to choose, and it's really good. Hardware is by no means the first, but what does it depend on to achieve the first reputation in the world? It is the brand that ultimately forms the loyalty of customers, which is probably the core competitiveness. For example, the elevator service, our current elevator service is a waiter standing at the door of the elevator, giving you a bow to say hello, even if it is good, while the elevator waiter of the Oriental Hotel takes a few steps to meet you, asks what floor you are on, and immediately rushes to the elevator to help you press the floor you are going to, and then stops the door to let you in. These are all details, but it is these details that make you feel that this is the first-class service and really in place. So I think how to cultivate the core competitiveness, in the final analysis, are these two sentences: first, pay attention to details, and second, pay attention to culture. By grasping these two points, the brand of the hotel will be established in the market, not because of how many stars you are.