an epidemic has swept the world, which has severely impacted all walks of life. In the final analysis, I take two groups as examples, which are generally complaining and miserable. This article is original for Xiao Le, who has served many companies and enterprises in various industries and many celebrity artists: ① For companies and enterprises, especially in areas with serious epidemic risk, this kind of companies and enterprises will be hit hardest, and they will not be able to deliver goods and receive money, and the store rent will be paid. . . . . . So how do companies survive and become bigger and stronger? ② As far as individuals are concerned, many people have the same language: money is too hard to earn now. If you go out to work, you will encounter a serious epidemic in this area, accounting, isolation, no income, and you are far away from home. There are elderly parents to support, wives at home who need you to support a family, and children waiting for school fees. In this case, you can't go home and work. . . . . . So what if you are in isolation, if you are unemployed at home? In fact, with the impact of the epidemic, there are too many major impacts, which are related to every family and even everyone. Don't companies, enterprises and individuals have no choice but to wait for this situation to continue? The more special it is, the more it tests the viability of a person and a company. What should we do about the marketing of the company at this time? At this time, how can companies and enterprises expand their customers and survive? For individuals, how to earn more income, how should individuals make money, and how should housewives at home earn more income? This article focuses on two aspects: the way for companies and enterprises to survive under the epidemic, the way for individuals to earn money at home, how to continue to survive, how to adjust the previous marketing strategy model for companies and enterprises at this time, and how to find a breakthrough for companies and enterprises. In fact, in view of the existing special circumstances, the thinking really needs to change, because the thinking determines the way out, so at this time, the focus should be shifted to the Internet. We always firmly believe that the epidemic will pass. You can think about it. If your company is in a serious epidemic area, it is closed to the city, closed to roads, and isolated. If you want to make money at this time, you can only focus on the Internet, because the Internet is not affected by time, space, and almost no natural disasters. Therefore, during the epidemic, you should lay out the network marketing channels in advance, and pay more attention to the Internet channels during the epidemic, so it will break out after the epidemic. So what should you do with corporate marketing at this time? First of all, whether it is a company or an enterprise, doing business is really based on profit, and closing customers is the premise of profit. How can customers find us through the Internet (how to drain customers)? How to convince customers that we are on the Internet (how to clinch a deal with customers) and let customers take the initiative to find us is very, very simple (think about how you found me when you read this article now). Internet marketing is a very accurate marketing method, because the greatest significance of the existence of the Internet is to share value. For example, if you are a novice and want to teach yourself to paint at home, then you will take the initiative to find: novice painting tutorial, novice painting tutorial video, Art course for beginners, painting skills for beginners, painting skills for beginners, etc. This is to actively find what we want, and what you see, whether it is video or text type, is the laid-out content for art education, which is to let the clients they want actively find them. However, why do many companies and enterprises do traditional business very well, and they know nothing when they get to the Internet? It's not that they don't want to do online marketing, but that such companies and enterprises have encountered two problems: ① No direction (I don't know what their goals are) ② No way (I don't know how to do it). In fact, companies and enterprises do online promotion, which is to let customers take the initiative to find us through the Internet. In fact, it is very simple. To solve these two problems, I will give you a few examples. If you are a local decoration company, how can a home improvement company do network promotion? First of all, a home improvement company needs the owner of new house decoration, or has a house that wants to be renovated. If you are a decoration company in xx area (if XX is Leshan), then your customers will find you online like this: Leshan decoration company, Leshan decoration company, Leshan new house decoration company, Leshan decoration expense, and Leshan decoration company, which is better? This is empathy. If you are a local wedding company, then your customers will search these online to find you (if XX is also Leshan), then for example, Leshan wedding company, Leshan wedding planning company, Leshan wedding stage construction, Leshan wedding expenses, Leshan wedding planning, Leshan wedding company which is better, and how much does Leshan wedding company generally charge? This is how a local wedding company paves the way for the Internet. That's what I'm talking about. It's very, very simple to promote the Internet and let customers take the initiative to find us. The problem is that customers take the initiative to find us through the Internet. Why should they trust us? Therefore, trust is the primary issue in promoting the Internet. For companies and enterprises, what can be done to solve customers' trust in companies and enterprises? It's actually very simple. ① official website, a company, shows its scale, strength, background, culture and concept in the form of words, pictures and videos. It is a company facade and the first image (if you are a big company, you don't even have a company in official website. You say you are a big company, but you say your products are very good and large-scale. Who will believe you? This is the degree of trust. ), many people say that the company official website has long been out of date, and it doesn't exist at all. The person who said this only made a mistake: it's not that the company official website is useless, but that he doesn't know how to use it at all, thinking that he will come after doing business in official website, and the company official website also needs publicity. Just like you open a store, it's the same reason that you don't publicize how your customers know and how they don't know how to spend. 2 Company Encyclopedia and Product Encyclopedia: Encyclopedia is an influential and authoritative business card of a company, a product or even a person on the Internet, and it is essential to solve the trust problem. ③ News promotion: The news promotion of a company or product, or the founder, in fact, the promotion of the company is to indirectly promote the founder and product, and the promotion of the founder is also essential to indirectly package the company and product to the maximum extent and solve the trust problem. Therefore, no matter how big the company is, no matter how good the products are, no matter how excellent the people are, don't say it yourself, let the media say it. ④ Question and answer promotion: Question and answer are divided into two types: drainage question and answer+transaction question and answer. 1 drainage question and answer, which questions and keywords customers may search for to find us, we promote the company name in the copywriting, which is to let customers take the initiative to find us. 2 Deal Q&A, after customers find us, they will definitely know online, such as is xxx company reliable and is xxx company professional? The content of the reply was positive. This is also essential to solve the problem of trust. More about the network marketing problems of companies and enterprises can be planned by Baidu Xiaole. In the end, let your customers take the initiative to find you, just as you find me now. Then, where should individuals go under the epidemic, how should individuals under the epidemic start businesses and increase their income, and then talk about how individuals should make money in special periods, how to make money online, and what are the formal ways and methods to make money online? How to increase income online? First of all, the most important point: people who make more money than you must be people who work harder than you, and why can people who make money make money? Because they are better than you in two aspects: sincerity, kindness and ability, and professionalism. Therefore, these two points are indispensable. If you buy things or find a partner, you will definitely choose someone who combines these two points, because if you have a good personality, you can't handle what I give you. If a person's character is not good and he is capable again, you won't ask him to cooperate, so these two points are the basis of making money, although they are the foundation, but they are also the most important point. Why do many people find it difficult to make money, and why are they confused? The two reasons are the same as the two major problems of companies and enterprises under the epidemic: personal confusion, but also because there is no direction at two o'clock: I don't know what to do. 2. There is no way, and I don't know how to make money is to do things. Therefore, being a man before doing things is not just about continuous efforts, continuous learning and continuous improvement, and improving many aspects of myself: being sincere to others and having a broad atmosphere. Know how to empathize with others, know how to be grateful in return, and know how to pay and contribute, because when you are grateful and considerate of others everywhere, although you may be cheated by villains, on the whole, your sincere contribution to others is your blessing, and your future life, career, feelings and even many aspects of you depend on your sincerity. Your life, everything about you, is actually the harvest and reward that you sincerely pay for others! Then how can individuals earn extra income during the epidemic? My focus is still on the Internet, because if you are isolated in a key risk area and you can't go anywhere, you can only think about how to make money online. What are the ways, ways and skills for individuals to make money online? First, self-media operation Although the dividend period from the media has passed, on one hand, if you have enough high-quality content and originality, and have certain topicality, it is still very easy to operate. But before you start from the media, you need to consider the following things. 1. What is your major? In which industry do you have certain professional skills and experience, and you can export content for a long time. 2. What type of presentation will you adopt? Whether it is in the form of graphics, short video or audio. 3. What kind of platform would you choose? In fact, we think that he needs to decide according to your output content and user portrait. There are many opportunities on the Internet. Xiaobian started to contact the Internet through a part-time job. Now she has her own project, and the income is still considerable. Thanks to a book I read before, Mo Fan's online notes, which talked about many ways to make money on the Internet, I am getting better and better on the Internet. I suggest that the Internet Xiaobai go and have a look, which will be very helpful to you. There is an electronic version online, which can be found by searching. That's all that can help you. Second, Taobao Alliance The so-called Taobao Alliance is what we often call taobao guest. The simple understanding is that you can earn commission by sharing the links of products online. 1, their own website, as a content carrier. 2, their own community, often for a product for long-term comments and purchases. 3, own self-media platform, have the right to dock related alliance products. For example, Tik Tok, headlines, big fish, a hundred schools and so on. Third, online training Of course, this is a relatively professional content. It requires you to have a high degree of professionalism in a certain vertical field and can help customers solve problems. You may need to have rich practical experience, and at the same time have the ability to teach by example. Of course, online training, after we have developed a mature training course, you still need to promote it to its target group reasonably. Fourth, technical support In fact, if you want to make money by staying at home, we still have many small strategies, such as: 1. Professionally make beautiful PPT or related documents for some corporate executives in need. 2. Make some practical gadgets, such as Excel tables, and quickly arrange data. 3. If you are good at developing websites, you can also create some practical plug-ins for different systems. 4. Sometimes you can also do a part-time job in the online call center, such as email support in Chinese and English. 5. If you have beautiful writing style and strong writing skills, you can join my Xiao Le planning team, work for me and never treat me badly. For individuals, there are many practical ways to make money at home. Whether you are a company or an individual, what you need most to make money is not only your good character, but also your marketing ability-let customers find us on their own initiative. For companies and individuals, there are more practical ways, such as you are a company or an enterprise, you don't know how to do online marketing, you don't know how to expand the market and customers through the Internet, and if you are an individual, you don't know how to make money on the Internet.