China's pre-cooked food started late, and it developed slowly due to factors such as low consumer awareness, low degree of catering specialization and imperfect cold chain transportation construction. Until the appearance of 20 14 take-out, the pursuit of efficiency in the take-out industry forced the upstream catering to shorten the production time, and the pre-cooked food industry entered a stage of rapid growth. In 2020, under the influence of the epidemic, offline catering was restricted, and home cooking increased significantly, so the retail sales of prefabricated vegetables in line with the fast-paced life of families increased significantly. In 2020, the sales of prefabricated vegetables in China increased by 7.55 percentage points year-on-year. To sum up why prefabricated dishes are hot, the reasons are as follows:
1, which is convenient, time-saving and labor-saving, and reduces time cost.
2. Prefabricated dishes are the only way for catering industry to save costs, improve efficiency and maximize benefits.
3. The epidemic situation has become an important factor to promote ready-to-eat vegetables to enter the consumer market in an all-round way.
At present, the main participants in the prefabricated vegetable industry can be roughly divided into five types: professional prefabricated vegetable enterprises, upstream agriculture, animal husbandry and fishery enterprises, traditional quick-frozen food enterprises, catering enterprises and retail enterprises.