Tanabata Festival activity planning program (5 articles) 2022

The Tanabata Festival, also known as the Seven Charms Festival, Seven Sisters Festival, Daughters Festival, Begging Festival, Seven Nymphets Club, Tanabata Festival, Bull Bulls Day, Qiao Xi, etc., is a traditional festival of Chinese folklore. Below is the Tanabata Festival activities I have organized for you planning program, just for reference, like can collect Share it yo!

Tanabata Activity Planning Program 1

Theme:

Romantic Valentine's Day, roses warmly sent

Time:

August 20

Activity content

Any couple who visit any of the Liansheng Garden store on August 20, hold hands from the entrance into the store. Holding hands from the entrance into the store, the man can get a delicate rose to give to his beloved woman. Limited to 300 copies.

Atmosphere layout

(1) the entrance

At the entrance with pink balloons tied into a "heart" shaped door, a man and a woman "two love angels" in the "heart" shaped door. A man and a woman "two love angels" in the "heart"-shaped door to hand out roses to couples who enter the store from this door holding hands.

(2) merchandise display area - love corridor

Open up a special area for setting up Valentine's Day gifts, such as jewelry, perfume, scarves, chocolates, leather goods, cosmetics, etc., the Planning Department to produce some "Happy Tanabata" and so on. The planning department made some "Happy Tanabata" and other words image spray painting by the store layout in the display area of the sky or around.

Activity details

(1) at the entrance to the distribution of men must be wearing a black suit, black shoes, tie, chest with "love angel" logo, handsome; women are required to wear a wedding dress, light make-up, beautiful.

(2) walk through the heart-shaped door of the couple asked to hold hands before sending roses, handing out roses of the "Angel of Love" can be flexible to ask for a kiss, etc., in order to enliven the atmosphere.

(3) roses to be beautifully decorated gift baskets, carried by women, men out of the distribution.

(4) According to the number of roses allocated to each store and the actual flow of customers, choose the appropriate time to distribute, to ensure that the whole day has been distributed and not the last undistributed.

(5) The "love angel" said to all the couples walking through the "heart"-shaped door: Happy Tanabata!

Departmental cooperation

1, Planning Department

(1) the purchase and distribution of roses

Purchasing Department in August 11 before the purchase of roses, in August 20 to arrange for a special car to be sent to the stores.

(3) Advertising production

The planning department is responsible for the production (including outdoor sign spray painting, store promotional spray painting, love angel logo) in August 18 before the delivery to the stores.

(4) wedding dress rental

by the Planning Department to rent a set of wedding dresses, on August 20, together with roses sent to the stores.

(5) DM sheet production

The Planning Department in August 20 before the completion of the production and sent to the stores.

2. Operation Department

(1) The "heart"-shaped door at the entrance and the atmosphere arrangement were completed before August 20th.

(2) "Love Corridor" stacked display area merchandise display layout, set up before August 17, and complete the atmosphere.

(3) "Angel of Love" men's suits prepared by themselves, flower hampers provided by the branch.

(4) The atmosphere of the event site.

(5) All publicity items will arrive at the store before August 18, please store to do a good job of storage.

3, Procurement

DM sheet production according to the annual planning table with

Activity publicity

1, doorway banners

Content: Romantic Tanabata, roses warm send

2, outdoor stand-up spray painting (2)

(1) content: activity introduction, activity DM page

(2) Content: Love Grandstand

Theme: Say it, say you love me.

Description: produce a beautiful love big Kanban spray painting, above the preset a lot of romantic true confessions, watch people can use the form of SMS to send to their sweethearts.

3, the entrance, the channel spray painting

Content: Tanabata image spray painting

Cost budget

1, DM production costs 20___ yuan

2, the production of advertising products 500 yuan

3, rose purchasing fee of 800 yuan

The total cost: about 3300

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Strong> Tanabata activity planning program 2

A, the theme of the event

love is thick life, sincere expression of love

activities (a) theme: Tanabata lover, true love unlimited

activities (b) theme: love me, the courage to say it

activities (c) theme: love is priceless, love me with awards

Second, the activity time

20__ July 30 to August 2

Third, the activities of the object

1, activities (a) for the target audience: aged 23-45 years of age, tasteful dress, especially driving a private car men and customers;

2, activities (b) for the target audience: activities (a) participants and The cosmetic store members of the husband (or boyfriend);

3, activity three for the target audience: activities (two) participants and all women to participate in the selection;

Fourth, the content of the activities

Activities (a): "Tanabata lovers, true love unlimited" special activities

During the activities During the activity period, all men can buy "couples romantic heart gift" special package (worth ￥ 999 yuan) in this cosmetic store, presented to their wives (girlfriends), as a way to fully express their love, thanks to their wives (girlfriends) in the past year for their support and help; shoppers can also be advertised at the same time (loved ones * * * enjoy! activity discounts);

Beautiful heart card can enjoy nine special privileges:

1, optional store goods 600 yuan;

2, optional store after-sales beauty care project four times;

3, was awarded the value of 399 yuan "love unlimited" guest product gift box set (special packaging) to his wife (girlfriend). ) to his wife (girlfriend);

4, August 2 was presented with a bouquet of flowers (11, color of your choice) and a box of exquisite chocolates, sent by a person to the designated person;

5, was presented with a brand-name men's belt (or brand-name shirts, wallets);

6, was presented with men's special cleansing lotion;

7, was presented with men's kidney maintenance care once!

8, was given a love oath card, to participate in the "best love words selection activities, have the opportunity to obtain exquisite prizes;

9, the day of the booking can be 10% discount;

Note: or married more than three years (including three years, subject to the marriage certificate) can be given another 10% discount (discount)

Activities (two) Love Me, Say It Bravely" Love Vow Expression Activity

During the period from July 30 to August 2, 20__, all men who buy the "Couple's Romantic Heart Gift" special package and the husbands of the store members (or boyfriends, note: it is not necessary to buy the "Couple's Romantic Heart Gift" special package) will receive a 10% discount. Purchase "couple romantic heart gift" special package) can be in the store to get a love oath card, write down their own touching words of love, pasted on the heart-shaped board at the entrance of the store, so that we can come together to witness their own hearts to their loved ones, so that their love will never change!

Activity (3): "love is priceless, love me with a prize" the best love words selection activities

During the activity period, all female friends can receive the best love words selection coupon a selection of their own hearts the best love words to express the various prizes, all the female friends to participate in the selection of the store will be given a experience coupon (or ___ yuan coupon), and participate in the lucky draw, access to exquisite prizes;

August 2, 17:00 site to reveal the results of the selection, compared to the "most touching love words award", "the most creative love words award", "The best popularity of love story award", "the most simple love story award", "the most humorous love story award" and other five awards, the winners will be awarded a free western restaurant couples package (or free couples movie); free couples Tickets); at the same time to participate in the selection of a number of winners (awards and prizes from the cosmetic store to determine);

V. Activity publicity:

1, publicity focus on time: five days before the event

2, means of publicity: a, handing out a single (theme: to the men's a letter,); b, hanging banners (the theme of the event); c, posters posted or x-rack displays (the event); c, poster or x-rack displays (the content of the description); d, the poster or x-rack displays (the event); e, the poster or x-rack displays (the event); f, the poster (the theme of the event); f, the posters or x-rack display (the event) content description); d, clip newspaper; e, Tanabata couple advertising balloon publicity (heart-shaped pink balloons);

Six, the activities of the note matters:

1, the publicity leaflets should have inciting force and infectious, put forward the most reasonable, the most romantic, the most considerate reasons, in order to move the target object - men;

2, the publicity leaflets should have inciting force and infectious, the most reasonable, the most romantic, the most considerate reasons, in order to move the target object - men;

2, the publicity leaflets should be the most reasonable, the most romantic, the most considerate reason;

2, the focus of publicity speech: emphasis on sending "couples romantic heart gift" special package is the wife (girlfriend) of a most caring, is the love of the actual action performance;

3, the development of activities and sales targets, and decomposition of the corresponding task indicators to the staff, the end of the activity in accordance with the rate of achievement of the situation of the rewards.

4, cosmetics stores must be properly arranged to create a festive promotional atmosphere, stimulate the customer's desire to buy; such as the posting of "male guests stop" tips, activities during the period to be removed; at the same time outside the store into the heart-shaped board pay attention to the interference of the city police;

5, can be a joint florist, Western-style restaurant, men's clothing Specialty stores and other businesses **** with the promotion, to enhance the impact of the event;

6, this program is for reference only, the specific promotional content and implementation details should be based on the business district and the actual situation of the cosmetic store to adjust and supplement.

Tanabata Activity Planning Program 3

Activity theme: summer of love, romantic Tanabata

Activity time: July 31, 20__ ~ 20__ August 5

Activity content:

A Tanabata super-value offer activities

1, the launch of the "July 1, attention to WeChat that gift" activities to expand the fan base and influence

Specific activities: attention to the official WeChat snow muscle Ness beauty salon, you can get a romantic aromatherapy vase.

2, the launch of the value of the Tanabata beauty skin care gift package, so that you and TA beautiful date!

Specific activities: activities during the period of customer consumption of snow muscle Nissi products up to 299 yuan, you can get the value of 999 yuan of Tanabata beauty skin care gift. 3, closely linked to the holiday, the launch of the Tanabata summer travel sunscreen discount package, help couples travel travel.

Specific activities: Where in the Tanabata Festival day, in the salon to buy sun screen set full of 399 yuan, you can get a simple travel set + UV umbrella.

Second, the Tanabata lottery

The beauty salon held a "Tanabata lottery, the whole city to send gifts" activities.

Specific activities: Where in a month to the salon for consumption of up to a certain amount of consumers have the opportunity to participate in the site lottery. The big prize on the eve of the draw, small prizes for products or gifts, prizes set the most attractive grand prizes for Hong Kong / Macau / Thailand travel quota 2, to attract market attention and participation, expanding the salon's popularity.

Third, the old with the new, bring friends and relatives of the "beauty feast - Tanabata girlfriends price"

Specific activities: Where the old guests with new guests to the snow muscle Ness beauty salon to do beauty, the launch of the "Tanabata girlfriends price", on the basis of the original price! Reduction of about 99 yuan, 199 yuan, 299 yuan ......

Fourth, Tanabata, Snow Skin Ness Beauty Salon to help you say love out loud

Specific activities: Tanabata day where the Snow Skin Ness Beauty Salon witnessed in front of the beauty salon and girlfriends to express their feelings out loud will be able to get the value of 99 yuan of beauty cash! 1 coupon and 1 romantic aromatherapy vase.

Beauty salon Tanabata can plan activities based on the gathering of popularity, expanding customers, sales of products, tree brand for the principle and direction, around the holiday and the current hotspot, so that the activities of the more famous and more seductive, so that you can hit the heart of the customer, to retain customers.

Activity publicity:

1, in the more crowded streets issued coupons, DM leaflets

2, posters in front of the salon, hanging banners, etc.

3, give roses, chocolates, and other romantic Valentine's Day gifts

Activity Notes:

1, salon store layout needs to be injected into the joyful colors, the need to inject more romantic Valentine's Day!

2, the salon launched a package, there is a limited period of half a month

3, on Valentine's Day to go to work for the beauticians, to give warm flowers and chocolates, so that the staff feel the love and heart of the salon

Tanabata Activity Plan 4

August 26th, is the traditional Chinese holiday Ancient Legends In the lunar calendar, July 7 is the day of the annual meeting of the Cowherd and the Weaver in the sky. Nowadays, especially in recent years, Tanabata Valentine's Day has become a special festival for fashionable men and women to pursue fashion and express their love.

With the rapid socio-economic development, the pressure of life and work is also increasing day by day, so that many people will be their lifelong affairs on the back of career and work, the number of older unmarried people continue to rise. It is understood that in our city, this part of the people have become the backbone of the city's society, stable work, career success, but due to their own and social factors, still living a "free and lonely" life.

"Tanabata seeks destiny, love in Zhangzhou", the organizers decided to hold a matchmaking conference activities in Tanabata, sponsored by the Minnan Daily News, Fujian Red Kefeng Media full planning and hosting. This activity combines dating, love, entertainment, etc. as a whole, dating, communication fully integrated, so that the number of participants in the activities of the number of people involved in the enthusiastic, rich in content, environmental atmosphere of the strong, to achieve a great social impact and economic benefits.

I. Purpose of the event: to choose a spouse and choose love through the principle of fair, open and just organization, free and romantic activities.

Second, the significance of the activity: through this activity for a large number of single young people in Zhangzhou area to bring a good marriage opportunities. Has a certain social significance and economic benefits, but also to improve the image and social influence of the organizers and participating companies.

Third, the theme of the event: Tanabata seek fate, love in Zhangzhou

Fourth, the organization of the event:

First, the organizer: Minnan Daily Newspaper Society

Second, the organizer: Red Kefeng Media flower for the media matchmaking

Third, special guests: Minnan Daily Newspaper leadership **** the leadership of the Youth League of the Municipal Party Committee of Zhangzhou

Fourth, the media support: Minnan Daily Newspaper Zhangzhou News Network Minnan Daily Mobile Zhangzhou TV Zhangzhou People's Radio

V. Activity time: July 25 - August 26

VI. Activity location: Tianli Renhe community in Longwen District

VII. The total number of people is about 500, and the registration fee is 50 yuan. Registration location: Zhangzhou City, East Shengli Road, Water Garden, Room C-501, Minnan Daily Newspaper advertising department on the first floor

VIII, the matchmaking conference activities: (start - 17:00-17:30)

Make 100 large red embroidered ball, after the opening, by the

Image playback, in the activity site with a large projector on the participants of the life of the photo or life TV repeated playback, the participants can choose their favorite opposite sex, and then according to the number to find the corresponding number of objects.

Love shock the first wave: "find the goddess in your heart" - 17:30-18:30

1, the activities of the slogan: resolutely with strangers to speak;

2, Organizers design and produce dating card, male (blue), female (pink); dating card content: name (nickname), age, hobbies, work, his / her requirements;

3, all the search for the fate of the sincere people can get a dating card, and fill in his / her own;

4, the sincere people can be observed, and then entrusted to the organizers of the staff of the card will be sent to the heart of the

The ritual of the

5. If both parties are interested, they can start dating after communicating with each other through the staff of the organizer.

The second wave of love shock: "handsome men and women against each other" - 18:30-19:15

1, the blind man pointing to the road (elected 7 pairs of men and women on the scene *** with the completion of the game)

Games )

The rules of the game are grouped, one of them blindfolded, by the other party is responsible for the command, according to the game of the journey, to go through around the stool, across the stump, pick up roses and other passes. The winning group will get a gift.

2, brain test, scramble game

We put forward some questions on the spot, in the form of snatch answer, who answered the correct answer in the fastest time, who is the winner. The winner will get a gift.

3, romantic mountain songs, love songs to sing

By the scene to draw handsome men and women form singing mountain songs (love songs) and the other group of the opposite sex for the test, the competition process participants are free to give free play to their own strengths, to choose the person who loves each other. The winner will get a gift.

Love shock third wave: "Prince Angel Calling" - 19:15-20:00

"Prince Charming Santa Claus" for the men's side of the captain, "Magpie Bridge Fairy" for the women's side of the captain, both sides of the beauty PK handsome, walk on stage, personal style display, love declaration, etc. for their own votes, ballot box in front of their own. The audience can put their own number and contact information written on a slip of paper into the favorite beauty or pretty boy in the ballot box, the most votes of a pair of men and women will be awarded the "Prince Charming" and "Angel" title, will be given a special gift

a. Anyone who attends any of the performances will receive a gift!

Highlights - 20:00-20:10

Lucky draw. The event is interspersed with lucky draws, where the host draws lucky winners on the spot from a lucky draw box containing the relevant card number.

Love shock fourth wave: "flowers before the moon, *** into the candlelight dinner" - 20:10-21:30

1, wishing in the air:

The presence of handsome and beautiful people Under the guidance of the host, on the day of Tanabata, which is full of love, close your eyes and make a wish silently in your heart. Praying for the blessing of heaven, may all lovers in the world be united in love.

Then **** into the candlelight dinner.

2. Cultural performances:

Beauty product companies to participate in the live event "fashion show".

Wedding photography companies to provide wedding show activities.

3. Lucky Draw:

The lucky winners will be drawn by the host from the lucky draw box with relevant card numbers.

4, free activities:

We can take a group photo to commemorate the occasion, you can cooperate with the photography enthusiasts on the scene, to take a photo suitable for

their own portraits.

Highlights - 21:30-21:40

On-site lottery. The event is interspersed with raffle draws, in which the host draws lucky winners on the spot from a raffle box containing the relevant card numbers.

Love shock fifth wave: "true confession" - 21:40-22:40 all the handsome men and women can go to the stage, the opportunity to loudly express their love. And you can get a beautiful gift.

A program: romantic love letters + love roses

If you are still relatively confident in their own writing ability, a love letter written in a special exquisite card, plus a bouquet of roses will definitely give him (her) to leave an indelible impression. Don't copy the "Winning Love Letters Handbook", write your own love letter with all your heart. It doesn't matter if it's childish as long as it's written by you, a brave lover will be popular everywhere. Girls not only have to have sweet words but also have a meaningful gift, which is the double insurance of love.

Program B: sincere confession + heart-shaped chocolate or gold jewelry

In his (her) do not pay attention to the moment, in the light of the reflection, offer your "heart". What else can you say after that? Everything is in the word.

The end - 22:40-23:00 after the true confession, the scene speed dating successful object, can get the organizers a special gift, and in the field under the auspices of the leadership of the blessing of the crowd in a simple ceremony, I wish them an early walk into the temple of marital bliss.

Tanabata Activity Planning Program 5

I. General Ideas

Tanabata is the traditional Chinese Valentine's Day, due to the people of the country more and more treasured Chinese traditional culture, folk festivals, coupled with the merchants every year fanfare of publicity and hype, Tanabata Valentine's Day has become one of the must-have festivals of the lovers. This promotion plan mainly puts forward two large-scale promotional activities closely related to the theme of "Tanabata", in order to cooperate with the various businesses in the store, the venue promotional activities, to create a strong consumer atmosphere of Valentine's Day.

In addition, because gold jewelry is one of the main commodities of Valentine's Day, it is recommended that the shopping mall once a year for the wedding market "Autumn Diamond Festival" started on Tanabata to "Festival" to promote "Festival!

Second, the activity time

_ month __ (Thursday) - _ month __ (Sunday)

Third, the layout of the store

In order to tie in with the theme of the Tanabata Festival, it is proposed to set up a magpie bridge in the shopping mall store *** enjoy the space, according to the legend of the grapes under the cowherd weaving can be heard talking about the Legend, the main entrance door post with green plastic vines decorated with grapevine effect, to create a strong traditional Chinese Valentine's Day atmosphere.

Fourth, activity planning

(a) Diamond Festival

1, theme

A hundred-year old store, a hundred years of good cooperation -- ___ Diamond Festival

[theme interpretation] The theme of this activity is proposed as "a hundred years old store? The theme of this event is "A Hundred Years Old Shop, A Hundred Years of Good Togetherness", which focuses on the wedding market and has a clear positioning, highlighting the most competitive advantages of the ___ shopping mall's gold jewelry store and attracting the target consumers with its honesty and blessings.

2, activity planning

Diamond Festival by the month of ___ extended to the "___" Golden Week, *** counting more than a month, such a long time, promotional activities should be layered, phased. Eve promotional period for the Diamond Jewelry Festival activities for the warm-up period, to attract consumer attention to the Diamond Jewelry Festival activities, and promote the next step in consumption.

Diamond Festival romantic start, seven dazzling gifts to choose

During the activities of the purchase of diamond goods totaling 3000 yuan, there are seven kinds of preferential by you to choose one.

Bedding 77 yuan coupon suit 77 yuan coupon shoes 77 yuan coupon

Women's 77 yuan coupon clothing accessories 10% discount card Chinese clothing 60% discount card wedding photography 20% discount card

3, the exhibition of creativity

Each jewelry brand to launch a few Valentine's Day special promotion models, can be expensive and high-priced, but also for the Valentine's Day special design styles with the dried flowers creative collocation display. Dried flowers creative collocation for display, outside the cover on the transparent glass cover, will be the classic models from the many jewelry styles so that consumers to pick the eyes of the highlighted, in the flowers of the proportional to the formation of romantic and beautiful effect, the formation of an unstoppable temptation to consumers. And women are often compared to flowers, flowers and jewelry with the metaphor of women and jewelry and the relationship between the unique display with the appropriate lighting, background, will attract consumers to stop the eyes, resulting in excellent promotional effect.

(B) the whole field of activities

1, the whole field of thematic activities

(1) the theme of the event

romantic Tanabata, lucky 77

- the value of more than one hundred dollars, 77 pieces of romantic gifts first-come, first-served

(2) the planning of the event

77 pieces of merchandise provided by the store merchants as gifts, set up an activity area in the **** enjoy space on Saturday, make a large kt plate, the screen for the name and picture of 77 pieces of gifts, in accordance with the usual practice, all the merchandise is divided into department store apparel and gold appliances category, the activities of the period of time consumers cumulative consumption of a single category exceeds a certain amount of money can participate in the activities, choose one of the 77 pieces of gifts, the first to comply with the conditions of the first to enjoy priority The first eligible person has the right of first refusal.

(3) Prizes

Each merchant in the store provides a physical gift priced at no less than 100 RMB, which can be replaced by a 100 RMB coupon if the price of the goods is generally higher. Consumers will be drawn on-site and receive their prizes on-site.

(4) promotional materials preparation

① kt version of the design and production

② activity rules explain the waterboard

④ activity venues required for the tables and chairs

2, other promotional activities

(1) buy Valentine's Day gift, send comedy couples sets - During the event period, buy Valentine's Day gift single ticket of 770 RMB or more will be given a comedy couple set of tickets.

(2) Romantic magpie bridge, love delivery - activities during the purchase of designated categories of Valentine's Day gift single ticket full of 770 yuan, you can enjoy the ems free express delivery within China, for the couple separated from each other to pass the romantic feelings.

(The above two offers can not be enjoyed at the same time)

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