1. product positioning (the first week)

positioning of major consumer groups:

fast food: comprehensive living objects such as business districts with concentrated crowds and communities with sound living services, near large schools.

hot pot: near the commercial complex where people are concentrated, the consumers are mainly white-collar workers and middle-and high-income groups.

2. certificate processing (from the third week)

① health certificate: bring bareheaded color photos to the health certificate of employees in the local disease prevention and control center, and you will need to apply for it after the hot pot restaurant recruits employees.

② notice of name pre-approval: after confirming the name of your own hot pot restaurant, you should go to the industrial and commercial department to get the notice of name pre-approval, and also ask how much area of the hot pot restaurant needs to apply for food and beverage fire-fighting related certificates.

③ Catering Business License and Food Hygiene License: Take the original and photocopy of the Name Pre-approval Notice and other materials (house lease contract or real estate license and photocopy of the hot pot restaurant's business premises, original and photocopy of the person in charge's health certificate, photos, etc.)

Go to the local health and epidemic prevention department to apply for the Catering Business License (Food Hygiene License). If it is necessary to handle fire control, it is necessary to go to the local fire station to apply for the Food Hygiene License.

④ industrial and commercial business license: go to the industrial and commercial department to apply for the industrial and commercial business license after handling the Food and Beverage Business License and the Letter of Acceptance of Fire Inspection. Required information: photo, original and photocopy of ID card, house lease contract or real estate license and photocopy of hot pot restaurant's business premises, Catering Business License and fire inspection qualified opinion, etc.

⑤ Tax Registration Certificate: Within 31 days after the business license comes down, you should go to the local local tax and national tax department to apply for the Tax Registration Certificate. The required information: business license, house lease contract or real estate license and its photocopy, lease contract, ID card and its photocopy.

3. Market research and site selection (from the first week to the third week)

First, select the business circle with alternative address to investigate the people flow and personnel composition of the business circle: it is convenient to analyze how much effective traffic can be converted into our target customers in the location.

surrounding competition survey: it forms a special relationship of competition and mutual benefit with the catering industry and the same type of hot pot restaurants, so all the catering trade and other life service facilities around the site will be included in the focus of the survey.

the specific implementation process of site selection:

1. Intentional selection of business circle: according to the flow of people, business circle and commercial development level, the approximate range of alternative store locations is preliminarily determined.

2. Find out the suitable stores in the area that can become the store site: This step requires continuous visits to the area, and contact the heads of investment promotion, intermediaries, shop owners and landlords in the area to find the shops that can be rented.

3. Make a further detailed analysis of this area: together with the previous step. Statistics of people flow, surrounding crowd structure, occupancy rate of residential quarters and income of residents in residential quarters can be used to get relevant information from the aspects of house prices, whether the surrounding buildings are air-conditioned, how much domestic garbage is there, and how many lights are lit at night.

4. Select the most advantageous storefront location by combining the optional storefront and regional survey data.

The location should pay attention to: storefront location, storefront area, internal main structure, shelf height, whether the water and electricity can meet the requirements, parking spaces, surrounding commercial and residential areas.

5. Some problems that should be paid attention to when renting a storefront: whether the landlord is subletting or not, and whether it is eligible for renting out. Payment method of rent. Rent-free period agreed in advance. Large-scale renovation is allowed to change the internal structure and pattern. Agree on the undertaker of other expenses, including property management and other related expenses. Determine whether there is a dispute before the store, and whether it is affected by relevant penalties, and then handle the relevant procedures for opening the store.

4. Decoration (simple process) (the fourth week to the fourteenth week)

1. The period is at least 2-3 months, and the landlord is agreed in advance to use the rent-free period for decoration.

2. Design the decoration scheme and decoration style first, and then modify the decoration scheme after determining the location and pattern of the store, saving

time and keeping the overall style unchanged. Pay attention to the decoration design in line with the positioning of the store, and at the same time meet the needs of use, beauty, hygiene and fire protection.

3. Determine the first time scale after the store site, and contact the decoration designers and constructors in advance to advance the demolition of the original decoration.

4. Finalize the renovation plan, sign the renovation contract, and clarify the cost, construction period, payment method and compensation for breach of contract.

5. specific construction sequence: knocking on the wall-water and electricity-bricklayer-carpenter-painting-installation (cabinets, doors, lights, floors, air-conditioning appliances)-cleaning-furniture soft decoration.

6. according to the above-mentioned process, reasonably arrange the start time of each step in advance according to the respective progress and time required for each step (for example, the materials are purchased in advance, the customization and external processing are arranged in advance, and the installation can be directly carried out), and each step is carried out in an orderly and uninterrupted manner.

7. project acceptance. (water and electricity air conditioning, power capacity, smoke exhaust system, cash register system, gas system, lighting, network connection, automatic control)

8. Sign a warranty contract.

9. Some minor problems that need to be paid attention to in the post-payment decoration are being sorted out continuously.

5. Recruitment (from the fourth week to the twelfth week)

1. The front hall and the back hall need 31-41 people.

2. Recruitment starts at the same time when the store location is determined.

3. Before recruitment, determine the number and layout of counters and boxes in the store according to the actual situation of the store. Field accounting probably requires the type and number of employees.

4. contact the recruitment media, determine the interview start time, determine the person in charge of the recruitment and the person in charge of the interview, and formulate the recruitment information registration form, resume template, interview venue, interview process and employment standards. (In service-oriented industries, personality tests should be specially added)

5. Store manager, front office manager, chef, and person in charge of purchasing or supply channels are the most important positions, and employees with sufficient experience are needed.

6. Training (from the fourth week to the fourteenth week)

1. The first store managers and managers are trained, focusing on the familiarity with the project and the company's enterprise situation, the promotion of corporate culture, and the overall positioning of the store and the determination of the service standard model. From the soft conditions, they are the first responsible person and implementer, and they need completely barrier-free communication and information transmission.

2. After the recruitment of the front and rear halls, the training is divided into two parts. The first part is the unified training of corporate culture, service standards, company system and reward and punishment regulations. The second part is the separation of the front and rear halls, and the professional skills training and service standardization training are completed with the cooperation of the front office manager and the chef.

3. Cultural training: people-oriented, enhance service awareness. Improve enthusiasm, team consciousness, saving consciousness and professional ethics education.

4. the standardized service at least includes: according to the functions of different stations, including greeting, seat introduction, ordering, dish delivery, table setting, food recommendation, wine recommendation and response during meals.

5. Training evaluation.

6. Three days before the trial operation, all employees will conduct the final program drills, running-in and error correction.

Two aspects of recruitment training need special attention: service awareness is closely related to personal temperament, so it is particularly important to test and control the personality of candidates in recruitment.

7. norms and systems to be formulated (from the first week to the fourteenth week)

1. service standardization system.

2. salary commission system

3. shift and leave system

4. reward and punishment system, which is distinguished between front hall and back hall. Open source before, reduce expenditure after.

5. Promotion system.

expanding content

factors to be considered when opening a hot pot franchise store

what factors should be considered when opening a hot pot franchise store? The hot pot restaurant franchise industry has always been a hot industry, and more and more investors want to join the hot pot industry, which makes the competition more and more fierce. How can operators survive in the hot pot industry? Next, let's take a look at how the famous hot pot restaurant in Chongqing joined the brand "Chongqing Linjiangmen Dongzi Old Hot Pot".

But starting a business is not easy. If you want to make a better profit, you need entrepreneurs to know marketing strategies. Chongqing Linjiangmen Dongzi Hot Pot is a powerful hot pot brand in Chongqing's top ten hot pot joining list in 2118. It has nearly a hundred years of operating experience in the hot pot industry and has rich management and operation methods. Next, the professionals of Chongqing Linjiangmen Dongzi Hot Pot will explain to you what factors should be considered when opening a hot pot franchise store!

1. Hot pot franchisees should display their characteristics in order to attract customers' attention and please them. The catering industry is also facing market segmentation, and it should be large and comprehensive, so investors should consider establishing their own cuisine characteristics and constantly innovating to make your hot pot franchise store have a bright future.

2. Hotpot franchisees brainstorm and have a good marketing strategy. A good business idea will bring the hot pot franchise back to life. In fact, the catering industry needs quite clever marketing art, and the key to turning ideas into gimmicks lies in clever use. It is not easy to create any new idea. We should make good use of it and make it produce wonderful effects. By collecting opinions, looking for ways, we can find a marketing method that suits us.

3. Hotpot franchisees bring people with integrity and face customers in a good state. No matter what business it is, it is important to run a store and do business with honesty. Customers will always be food and clothing parents, especially loyal customers. This is not only for subsequent consumption, but more importantly, they can bring word-of-mouth communication to you, so that the number of loyal customers will grow, and the market will grow. Only by retaining customers' hearts will hot pot franchisees be remembered.

4. product quality is the key. Nowadays, many customers will be very cautious when choosing hot pot franchisees, because many people will worry about the source of hot pot ingredients and the production process, and will also consider whether the hot pot ingredients are fresh and healthy. Therefore, hot pot franchisees with healthy and delicious products are deeply loved by consumers.

the above are the factors that should be considered when opening a hot pot franchise store! Four factors that should be considered when opening a hot pot restaurant are sorted out. If you happen to be an investor who wants to open a hot pot shop, you need to decide what the characteristics of your own hot pot brand shop are before opening the shop, and investors should brainstorm and think of many reliable and novel marketing methods, and be honest and trustworthy in the operation of the hot pot shop, and pay attention to product quality to create a hot pot shop that allows consumers to eat with confidence and comfort. There are many matters needing attention in opening a hot pot restaurant, which requires investors to have a delicate heart, think more and ask more questions in everything.

reference materials-Chinese cuisine-factors to be considered in opening a hot pot restaurant.