Which apps have good copywriting?

Sourdough?

Writer's Assistant?

We look at strategy, creativity, resources, etc. when marketing, but a good copywriter is the most important thing, those eye-popping headlines, those eye-catching poster bodies, and memorable taglines are all because of a beautifully written good copywriter!

So what are the characteristics of good copywriting?

1, inspiring: good copywriting to make people's blood boil, rather than read the same as not read, did not remember, and will not produce action, such as the war years of the sentence "to fight the landlords to divide the land", straightforward and powerful!

2, catchy: good copy should be catchy, this is the basic requirements, a phrase more remote words, we do not know, not easy to spread, rhyme also can not bet on, so read is not enough to read, the spread of power is much weaker!

3, simple and direct: good copywriting can be straightforward for people to understand what the brand is doing, or what you are prepared to do. Otherwise the significance of the copywriting is gone, if your advertising slogan, promotional copy is a product manual, then the significance is not great.

To become able to write good copy, and what should be prepared?

First of all, to learn to accumulate, copywriting is the need for constant practice, if you want to become a good copywriter, their hearts to have a goal, in the work, if you have just entered the workplace, when your team senior copywriter has come up with a good theme, creativity, etc., we all unanimously recognized that, at this moment, you are not going to give up to continue to think about the idea? Generally I recommend not to give up, you can own in practicing a little.

And, is to pay attention to the collection of a variety of materials, see the good news headlines, advertising slogans, posters, decisively recorded, to be sensitive to good copywriting, if they can not judge which is a good copywriter, it may be that you really are not suitable for this line of work;

Additionally, good at summarizing. Good copywriting is the need to condense, that is, know how to summarize and refine, if usually we can pay more attention to the things around us, or to train themselves to summarize and refine the ability, such as working in a public relations company, every day our morning meeting is everyone to talk about the big events of the day, to write a title on the board, and then 1 minute to tell the whole story, what is this? This is to summarize, refine, and speech better exercise method.

Later, to be able to accept the criticism of others: write a good copywriter, perhaps some are born a literary genius, born with a good writing, but then again good writing in the business needs to be practiced, not to mention that some people are not enough copywriting ability? Met a lot of people, the writing is very good, write a novel that plot catching, poetry beautiful mess, but to let him write advertisement, planning program will not feel, this time the mind is very important, accept the criticism of others, be open-minded to learn and improve their own shortcomings.

Below we also talk about the essentials of good copywriting, perhaps these are meditating on some of the people a little help!

1, simple: good copywriting to be simple, simple concept is not just to say that the word to be less, but the meaning of not so complex, or not so that people have to ponder a half a day still can not think of what you want to say? For example, "taste good high", 5 words to express the connotation of the product all explained clearly. Of course, if a copywriter can use 4 words to say clearly, definitely not 5 words. For example, the slogan of an e-commerce platform "more fast and save", we do not say how good it is, but direct enough, and easy to understand;

2, connotation: the connotation of the copy is to reflect the product features, brand tone, user personality, but the connotation is not everything, and not all of the copywriting can be done, such as "Everything is possible", so that this sports brand has a connection with people, wearing this brand of clothing, become anything is possible.

3, play the word: a variety of word usage and skillful, we often say "word game", good copywriting is not a "word game"? Sculpture of the usage of each word, with the product, the combination of brands, and even at present in the marketing and promotion, advertising and publicity often borrow some harmonic words to form, such as I do that "date want to nuclear you together", and the clever combination of the product, and Valentine's Day confession "I want to be with you early! For example, the slogan of the mobile phone Taobao is "Amoy not hand heart! "and the brand name, the APP features are combined with a very deep, such copy for the action of the conversion will have an intuitive effect.

1. small curry show: life is like a play, all based on acting

2. Douyu: everyone's live platform

3. fast hand: a little bit of fun

4. second shot: super hot short video, second shot to see first

5. QQ music: listen to the songs I want to hear

6. netease cloud music: hear the good times

7. Shrimp music: Move with your heart

8. Cool Dog Music: There's always a new way to play music

I. MyWonderfulDays

Record your day

Those that make you smile

Those that make you frown

The day of MyWonderfulDays

The day of having MyWonderfulDays. p>

Everything is very simple

Write what you want to write

Then on the mood bar

Cross out your joys and sorrows

MyWonderfulDays is an app that allows you to keep a diary, with one update per day, and a refreshingly vanilla interface.

I like the line on the app:\ "Write what you want to write, then on the mood bar, cross out your joys and sorrows. \"

It makes me feel like words have emotions, like my opening paragraph.

II. Dangdang Reading

We search for favorites among thousands of people and books

In fact, stealing hearts and books is not stealing

If you find it, you love it for life

Although this is an app that I expect to uninstall in no time, it's the same paragraph that I saw that gave me the idea to tweet today's post.

Three. Zhihu

There's always an area

where you're more specialized than anyone else

(compliments of you are flattering, no?)

Good taste

Sharing with the world

(It's true, every link you share is you)

Kudos and thanks

Timely harvesting

(\"harvesting"\ is not a word I can think of)

Organizing

is a form of creativity too

( Encourage you to use your favorites)

I think Zhihu's copywriting can be considered the most accented of the Internet companies.

If you've ever paid attention to its email alerts, page downtime copy, and every year's usage record copy, you'll really hate to cancel your account.

Of course, the fact that the V's in there are staging runaways from time to time is a whole other conversation.

Four. Shrimp Music

When you're on the road, if you have music with you

Touching and surprises follow

You'll Never Walk Alone

Automatically prepare the songs for you before you leave the house

One-click, traffic-free playback on the road

I'll Always Be There For You

Offline Music Pack

Built for Music on the Road

Change Your Life

The reason why I recommend this Shrimp Music App copy is because the two English sentences in it are not only the names of the two songs, but also aptly fit the application scenario of this feature point.

Imagine the user's use of the scene to write APP copy, can not be wrong.

V. Mobile Taobao

Parents

Company is a song of **** song

Thank you for your companionship and understanding

Let me continue to grow

Favorites can be categorized

Receiving can be delayed

Interface experience has also been continuously improved

Changes in the drip drip drip drip drip drip drip drip drip

Thanks to you

Company is a ****ing song.

Company is the longest confession.

Company is the love of green leaves to roots.

Companionship is a landscape written in fine print.

Well, words like that are never so offensive.

VI. LOVE THE CAMERA

You've been to 13 cities, more than 98% of them

There must be a lot of interesting stories to tell about being on Earth, right?

Noon is your peak photographic hour!

44% of your photos are taken at noon

September 8 has special significance for you this year?

You took 83 photos on that day

Your photos, if they were all developed

Combined, would be 78 meters taller than the Statue of Liberty

These paragraphs of copy analyzed based on the data really make me happy and sad.

One day, we'll have cell phones that know us better than we know ourselves.

VII. Chic

The world is big

We only choose the most chic 10 pieces

Let life meet surprise every day

This copy reminds me of my father-in-law's one-one app.

Valuable, and features, and then naturally, BIGGER.

VIII. Cicada Traveler

Super girls write travelogues here

If I remember correctly, Cicada Traveler, the founder of this team, originally did the Netflix album, the value index is also okay, girls can go to the roundup.

There is also a line on the app called \"Discover the beauty of travel\", but I don't think it's really as good as this one \"More than a few girls are writing travelogues here\".

Girls who like to travel look, wow... I want to come here to write too.

The guys who like to travel, or pretend to like to travel, look, wow... I'm coming here too... Look at girls who write travelogues.

9. Daily Orchard

Taste the world through fresh fruit

Freshness at your fingertips

From branch to table

We're nature's movers

I was so impressed by Daily Orchard's marketing during the World Cup that I went up to buy a box of fruit just because of the ads it did.

If I were the decision maker, I would have secretly changed that sentence to \"We are the movers of nature\".

X. Mobile Baidu

My heart is clear

Different interests, different discoveries

The wind and fire into the nine states

Different places, different recommendations

The daytime does not understand the darkness of the night

Different times, different surprises

Mobile Baidu APPA copy, I thought it was transformed to do the music APP.

The copywriter used the lyrics of the last century so smoothly, no surprise should be a strange uncle.

--------- ---------- ---------- --------

Come chat about your favorite app copywriter~!

So many brands, great copywriting from Durex, its ads are out of the blue, if you do not go to the association is simple advertising, it allows you to think of the following look at the wonderful examples

New Year's Day: I wish you a new year Zhen Zhen Ri, condoms are not endless, all the wet such as the will

The rise of the mobile Internet, at least, changed one thing. It's given those of us who haven't seen a ballot since we were kids the power to vote with our hands.

Which app you like, or which public account you don't like, you can make a choice, share, or shut down at any time as your thumbs please.

Today we will talk about those APP copywriters that I think can move me, whether they can move you or not, it really doesn't have much to do with me-

One, MyWonderfulDays

Record your day

Those that make you smile and laugh

Those that make you frown

Have a MyWonderfulDays day

Top 10 Classic App Copywriting ExamplesEverything is very simple

Write what you want to write about

Then on the mood bar

Cross out your joys and sorrows

MyWonderfulDays It's an app that allows you to keep a diary, with only one update per day and a fresh-faced interface.

I like the line on the app, "Write what you want to write, then on the mood bar, cross out your joys and sorrows."

It makes me feel like words have emotions, like my opening paragraph.

Top Ten Classic APP Copywriting Cases

Two, Dangdang Reading

Top Ten Classic APP Copywriting CasesWe look for favorites among thousands of people and books

In fact, stealing hearts and stealing books aren't really stealing

If you find it, you'll love it for a lifetime

Top Ten Classic APP Copywriting CasesTop Ten Classic APP Copywriting Cases "Stealing hearts and stealing books are not considered stealing", a very wonderful sentence that makes people laugh.

Although this is an app I don't expect to uninstall for long, it was also seeing this copy that gave me the idea to push today's post.

Three, know

Top ten classic APP copywriting case there is always a field

You are more professional than others

(boast you boasted a lot of use not?)

Top 10 Classic App Copywriting Cases Good Taste

Share it with the world

(That's so true, every link you share is you)

Top 10 Classic App Copywriting Cases Likes and Thanks

Timely Harvesting

("harvesting "This word, I certainly can not think of)

Top ten classic APP copywriting case organizing

Also a kind of creation

(Encourage you to commonly used favorites)

Knowledge of the copywriting I think can be counted as the Internet company in the most cavity.

If you've ever paid attention to its email alerts, page downtime copy, and every year's usage record copy, you'll really hate to cancel your account.

Of course, the fact that the V's in there are staging runaways from time to time is a whole other conversation.

Four, shrimp music (offline music package)

Top ten classic APP copywriting case walk on the road, if there is music accompanied

Touching and surprise with it

You'llNeverWalkAlone

Top ten classic APP copywriting case before you go out of the door automatically for you to prepare a good song

Top ten classic APP copywriting case before you go out of the door. Prepare the song

On the road a key to traffic-free play

I'llAlwaysBeThereForYou

Top Ten Classic APP Copywriting Cases Offline Music Pack

Specifically for the road music to build

Change your life

The reason why I want to recommend this Shrimp music APP copywriting, because the two English sentences in it are not only the names of two songs, but also aptly fit the application scenario of this function point.

Imagine the user's use of the scene to write the APP copy, there can be no mistake.

Five, mobile Taobao

Ten classic APP copywriting case pro

Company is a **** song

Thanks for your companionship and understanding

Let me continue to grow

Favorites can be categorized

Receipt can be delayed

Interface experience is also constantly improving

Point and click changes

Thanks for having you

Company is a ****ing song.

Company is the longest confession.

Company is the love of green leaves to roots.

Companionship is a landscape written in fine print.

Well, words like that are never so offensive.

Six, love the camera

Top 10 classic APP copywriting case you have been to 13 cities, more than 98% of the people

There must be a lot of interesting stories on earth, right?

Top 10 Classic App Copywriting Cases Noon is your peak time for photography!

44% of your photos are taken at noon

Top 10 Classic App Copywriting CasesSeptember 8 has a special meaning for you this year?

You took 83 photos on that dayTop 10 Classic APP Copywriting Cases

Your photos, if they were all developed

Connected together, would be 78 meters taller than the Statue of Liberty

These paragraphs of copywriting based on the analysis of the data really make me happy and sad.

One day, we'll have cell phones that know us better than we know ourselves.

Seven, chic

Top ten classic APP copywriting case world is big

We only choose the most chic 10 pieces

Let life meet surprise every day

This paragraph of copywriting reminds me of my father-in-law's one-one APP.

Valuable, and the characteristics of the app, and then naturally, there is.

Eight, Cicada Traveler

Top ten classic APP copywriting case super girls here to write travelogue

If I remember correctly, Cicada Traveler, the founder of this team was originally to do the NetEase Albums, the value of the value index can be, girls can go to surrounded by the next.

There's also a line on the app that says "Discover the beauty of traveling", but I don't think it's as true as this line, "Many girls write their travelogues here".

The girls who like to travel are like, "Wow, I want to write here too.

Boys who like to travel, or pretend to like to travel, are like, "Wow, I want to come here and read about the girls who write about their travels.

Nine, Daily Orchard

Ten classic APP copywriting case through the fresh fruit

Taste the world

Ten classic APP copywriting case within reach of the fresh

From the branch to the dinner table

We are the nature's porter

World Cup when Daily Orchard's marketing has left me a very deep I was so impressed by the marketing of Daily Orchard during the World Cup that I went up to buy a box of fruit specifically because of the advertisement it made.

If I had been the decision maker, I would have secretly changed that sentence to "We are the movers of nature.

X. Mobile Baidu

Ten classic APP copywriting cases are clear to my heart

Different interests, different discoveries

Ten classic APP copywriting cases are windy and fiery to break into Kyushu

Different locations, different recommendations

Ten classic APP copywriting cases are daytime does not know the darkness of the night

Different

Mobile Baidu this APPA copy, I thought it transformed into a music APP.

The copywriter used the lyrics of the last century so smoothly, not surprisingly should be a strange uncle.

WeChat: a way of life

Nail: Nail, a way of working