Daoxiao Noodles in Shanxi ranks first among the top five pasta dishes in China, and it is also an important business card for Shanxi people, which is why JUNG WOO originally chose Daoxiao Noodles as an entrepreneurial category.
Shunliu Company, founded in 2115, is a fast food chain that deals in Daoxiao Noodles, Shanxi, and local specialty snacks in Shanxi. JUNG WOO, the founder, started the brand of "Shunliu Noodles" from scratch. After more than ten years' development, the company now has more than 131 chain stores nationwide, more than 41 direct stores in Shanxi and Shanghai, and more than 81 franchise stores nationwide, and has become a leading enterprise in Daoxiao Noodles, Shanxi.
"Make a bowl of noodles in this life" is the corporate slogan of Shunliu Daoxiao Noodles, Shanxi Province, and it is also the belief principle of founder JUNG WOO. In order to get closer to it, the smooth noodles are not only made of high-gluten special starch from Hetao area of Inner Mongolia from the raw material selection, but also mainly from the technology, through the three-light, three-kneading and three-waking kneading of the noodles, so that the flour molecules and water molecules can be fully combined, which makes a "bowl of really good noodles" with good texture and good taste.
JUNG WOO said that Shunliu Daoxiao Noodles adheres to the three development strategies of Shunliu production, Shunliu training and Shunliu sales, as well as the business ideas of product standardization, operational flow, large-scale production and scientific management. In order to reduce the disorder of the production process, Shunliu, together with the Department of Commerce and the Cuisine Association, worked out the production standards and specifications of Shanxi Daoxiao Noodles on the basis of long-term experience in formulating and implementing the standards of Daoxiao Noodles craft. In just a few years, it has developed from a small shop of 31 square meters to a Chinese fast food chain with processing and distribution centers and more than 51 branches across the country, which receives more than 21,111 passengers a day. The formulation and implementation of Daoxiao Noodles standard is not only inheritance but also protection. For the sake of development, it shows Shanxi Daoxiao Noodles's business card to the outside world, and also marks that Shanxi's knife cutting standardization has entered a new stage.
"Carrying forward Shanxi pasta culture and inheriting the spirit of Shanxi merchants" is the corporate mission of Shunliu Noodles. Talking about capital, JUNG WOO said: "I think the combination of catering enterprises and capital is a good thing for him. The core question is whether the values of capital and catering entrepreneurs can be the same. "After introducing capital, catering enterprises can not only promote this rapid development of enterprises, but also enhance this anti-risk ability of catering enterprises. Entrepreneurs should learn how to grasp this degree well and how to make enterprises live healthily and for a long time.
in addition, Daoxiao Noodles's success today can't be separated from the company's principle of "* * * working together, * * * growing together and * * * getting rich together". The purpose is to create an entrepreneurial platform for employees to "work happily, live happily and earn money easily"; With the idea of "safety, stability, innovation and development", we will realize the beautiful vision of "making thousands of people run smoothly and achieving the dreams of ten thousand people". JUNG WOO said that seeking happiness for customers and employees are the values of Shun Shun, and he has been adhering to this initial intention to continue to carry forward Shun Shun and make contributions to society and customer groups.
When it comes to the phenomenon of catering involution, JUNG WOO has a very unique view. He believes that the real involution is actually a breakthrough in the pattern and thinking consciousness of an enterprise boss. "Only when we break our own cognitive boundaries and improve our own pattern and awareness, will your enterprise have more room for development. Imitation between enterprises, the final competition is a brand competition, that is, the competition of corporate culture, that is, the competition of boss pattern and cognitive power. Therefore, we need the core of catering involution to let the boss constantly improve his cognition and mind pattern. "
Facing the normalization of epidemic situation, the catering industry is also experiencing an unprecedented severe test. Shunliu, as a local catering brand in Shanxi, has also been inevitably impacted. However, Shun Liu Mian, under the leadership of JUNG WOO, has found his own way, that is, to change his mind, reform and change his life.
"Change your mind" aims at Do not forget your initiative mind, clearing your mind and purifying your heart. JUNG WOO began to shift his focus from selling products to loving customers, and turned his eyes to the "heart" of the enterprise. The first "heart", the initial heart. The smooth heart is a bowl of noodles that "eats well and can afford it". The second heart is filial piety. Shunliu cuts the filial piety culture in Chinese traditional culture into the enterprise culture with "filial piety", takes the customer as the food and clothing parent, and "filial piety"-only taking the customer's heart as the heart and doing things that benefit the people. The third heart, ambition. If we say that exploring the heart of the enterprise is "self-cultivation"; Innovating enterprises with the heart of customers is "Qijia"; Leading the local industry to promote a new atmosphere of "governing the country", then there is still an "ambition" to "level the world".
"Reform" aims at selling products and loving customers. In the process of transformation and upgrading, Shunliu revolved around the tenet of "from selling products to loving customers", and after constantly trying to adjust it, finally determined the policy of "27-character mind method" 345 ",namely-< P >" 27-character mind method "-all categories, all time, all customers; Can afford to eat, eat well and eat well; Good environment, good products and good service;
"3 free"-rice, noodles and porridge are free! 4 snacks, free to eat! 8 kinds of small materials, adjust at will!
"4 major discounts"-3.6 yuan porridge, so enjoy it! 4.6 yuan side dishes, literally spell! 6.6 yuan pasta, continue at will! After 9 pm, vegetables and porridge are half price!
"5 convenience services"-free mobile phone charging, free hot water, free emergency medicine box, free pump and free microwave heating service.
Through the upgrading of the "27-character" mentality and "345" policy, Shunliu is turning every store into a "community happiness service station" with delicious food, service and love. JUNG WOO hopes that through such transformation, he will do something for the society and the people and send out a warmth of "heart" in the severe economic winter of the epidemic; Add your own light in the prosperous light of the new era.
"Changing one's life" aims at connecting with the soul and dancing with the guests. Shun Liu opened the chairman's direct number, and directly contacted the front-line employees and customers, and linked heart to heart.
In the post-epidemic era, JUNG WOO believes that catering people should focus on customers, perceive customers' needs more sensitively and accurately, and put forward differentiated solutions for the pain points, and carry out business transformation. All categories, scenes and contents are worth rethinking and deepening, finding their own differentiated features and subdividing categories and scenes, and constantly improving products, services and brands.