Since 1987, Chengdu has successfully hosted the National Spring Sugar & Wine Fair for 18 times, with only two occasions in between when the hosting rights were snatched away by Xi'an and Chongqing, and the Spring Sugar & Wine Fair returned to Chengdu in 2008, marking the nineteenth time that Chengdu has hosted a Spring Sugar & Wine Fair.
There is no exhibition as exciting as the Sugar and Wine Fair; there is no exhibition as influential as the Sugar and Wine Fair; there is no exhibition as festive as the Sugar and Wine Fair; and although the Sugar and Wine Fair seems to have little to do with the general public, it is still an important part of the city's history and history. Tianfu Square is full of colorful advertising banners, huge inflatable arches, balloons, advertising exhibition placed in conspicuous roadside, open space, like lively Chengdu people know: sugar and wine will be held, hundreds of thousands of merchants will be pouring into Chengdu, endorsement of the stars to come, there is a rare evening party to be performed, the hotel crowded, restaurants busy happy, and so on until the end you can also buy! "
The 2008 Spring Sugar and Wine Fair will soon be held in Chengdu's Century City New International Convention and Exhibition Center, and Chengdu will again be flooded with a bustling atmosphere, and Chengdu people will again usher in a joyful holiday. While being happy, we can't help but ask why the Sugar and Wine Fair has taken over with Chengdu.
History
Sugar and Wine Fair favors Sichuan girls
In Chengdu people's memory, it seems that the Spring Sugar and Wine Fair has been held in Chengdu for nearly 20 years or so, except for 2003 (Xi'an) and 2007 (Chongqing). "In March last year, the restaurant was very calm and the clientele was very stable, and I always felt that something was missing before I realized that there was no sugar wine fair in Chengdu. Every year in March are busy happy, sugar wine will not open, we feel uncomfortable." A catering businessman told reporters.
Organized to host the National Sugar and Wine Fair in Chengdu City Convention and Exhibition Office told reporters that the National Sugar and Wine Fair has been held for 75 sessions, this year is the 76th, Sugar and Wine Fair from 1955, a small trade fair to today's 100,000 people to participate in the thousands of exhibitors in the mega trade fairs, the turnover in recent years have exceeded $ 10 billion, sugar and wine will be a veritable The Sugar and Wine Fair is indeed the "first fair in the world".
From 1987, the Sugar and Wine Fair moved to Chengdu, the scale of the larger and larger, more and more active transactions, the Sugar and Wine Fair has become the "meat and potatoes", every year like the Olympic Games by the cities to compete for the right to bid, and the Chengdu government every year to actively bid for and repeatedly successful, so some people say that the spring Sugar and Wine Fair has been done into the privilege of Chengdu. Therefore, it is said that the Spring Sugar & Wine Fair has become the privilege of Chengdu. What does Chengdu rely on?
Wonderful
Sichuan wine singing drama
Every year, the spring fair than the fall fair scale, turnover, in the industry, an important reason is that the fall fair Sichuan wine companies are mostly not to participate. So some people say, sugar wine will favor Chengdu, but also because of the charm of Sichuan wine.
Sichuan is a large province of liquor production, Wuliangye, Shuijingfang, Luzhou Laojiao, Quanxing, Jiannanchun, Langjiu, Tuopai, Fungu and other nationally renowned liquor from Sichuan Province. Only the famous liquor city of Yibin, Luzhou City, there are hundreds of large and small wineries. In addition, the Chengdu Plain is also a high-quality production of liquor, Chengdu, Chengdu, there are Shui Jingfang, Quanxing and other famous wine, and the outskirts of Chengdu, there are Qionglai, such a large base of wine production ...... It is understood that there are more than 1,000 white wine manufacturers in Sichuan, the product is not only all over the country, a lot of them also entered the international market.
High-quality, mellow Sichuan liquor attracted thousands of merchants across the country, liquor trading has become the main event of the Sugar and Wine Fair. 2006 Chengdu Spring Sugar and Wine Fair, the Sichuan delegation turnover of 1.287 billion yuan ranked first, accounting for 12% of the total turnover. In the 2007 Spring Sugar and Wine Fair, the "Sichuan Liquor Plate" achieved a turnover of 1.36 billion yuan.
Business Opportunities
Sugar and Wine Fair: everyone earned
Sugar and Wine Fair to Chengdu to bring business opportunities, not sugar, wine, so simple: hotels and restaurants are crowded, advertisers are very busy, actors, cab drivers, students ...... everyone took advantage of the Sugar and Wine Fair have earned a hard time.
The Sugar and Wine Fair brings a lot of customers to hotels and restaurants. Every year in mid-March, Chengdu's hotels are packed, the size of the hotel is full of people. Rooms are tense, not to mention that the price of housing has also soared. According to a five-star hotel sources, this year's Sugar and Wine Fair room prices almost doubled, usually seven or eight hundred standard room rose to one thousand five hundred and six, "even if the price of the room rose, the room is not enough, businessmen have to find a relationship to book a room." This year's Sugar and Wine Fair, is expected to have 160,000 people to participate in the demand for rooms greatly exceeds the amount of rooms in Chengdu, therefore, many businesses are also dispersed to Shuangliu, Huayang and other suburbs to stay.
The Sugar and Wine Fair has also brought popularity to Chengdu's restaurants. The relevant person in charge of the provincial restaurant association told reporters that every year the sugar and wine fair will make restaurant sales rise more than 30%.
Advertisers are also making a killing. Allegedly, in the past sugar and wine fair, Tianfu Square has been alcohol, beverage companies compete for advertising treasure, Shandong bidding Qinchi wine, Henan beverage Sunrise have been heavily packaged Tianfu ads, even the local Blue Sword Group in 2000 to 6 million yuan to exclusively buy out the Tianfu Square image of the right to publish advertisements, and ShuiJingFang boldly to 19 million to buy the Sichuan QuanXing team's chest advertising space in the Sugar and Wine Fair. It stunned the country with a high price that exceeded that of Mao, Wu and Jian.
According to people familiar with the matter, some small advertising companies of one or two people, which used to print advertising brochures in earlier years, have now developed into hundreds of people specialized in advertising for the sugar industry, tobacco and alcohol. There are also students, who have been working at the Sugar and Wine Fair after school, for tens or hundreds of dollars a day. "Taxi drivers earn, restaurant owners earn, selling boxed lunches, selling drinks, selling snacks which did not earn? Sugar and Wine Fair bigger and bigger, Chengdu merchants naturally earn joy." A member of the public said to reporters.
Hustle and bustle
Sugar and Wine Fair: see rare buy deceptive
Sugar and Wine Fair is not only the business, but also Chengdu citizens. Look at the stars, buy buy "deceptive head", this is also the people of Chengdu in the spring of the happiest thing. Every year, the sugar and wine fair, brand endorsement of the stars almost all have to come, Gong Li, Andy Lau, Xu Fan, Lu Yi ...... this year, there will be the usual stars to come to hong rong and the public close contact, to the public to bring joy, bring passion; every year, the sugar and wine fair will be the end of the scene on the merchants will be low-priced processing samples, as low as half-price or even 30% off. It is said that many people on the scene can also eat "free lunch", meat products, canned food, drinks ......
The future
Sugar and Wine Fair in Chengdu forever?
After two years of absence, the Sugar and Wine Fair returned to Chengdu, and there was speculation about whether the Spring Sugar and Wine Fair would be permanently located in Chengdu.
In this regard, the National Sugar and Wine Fair Office, He Jihong, said in an interview with reporters: "Chengdu is the city that has organized the Sugar and Wine Fair in the best soft and hardware conditions. For many years, the Sugar and Wine Fair has become a habit in people's lives, and there is already a very deep feeling for the Sugar and Wine Fair in it. I understand the call for the Sugar and Wine Fair to stay in Chengdu forever. However, the Sugar and Wine Fair has been the implementation of the bidding system, so from the bidding city itself, only to continue to strengthen the construction of soft and hardware facilities, and effectively do a good job of supporting services, at the same time to get the active support of the government, the relevant agencies, departments to coordinate and cooperate with the *** with efforts in the growing number of bidding cities stand out, and ultimately win the right to bid." By Tang Min
Oak Chateau enters Chengdu market
The Oak Chateau chain entered Sichuan at this year's Spring Sugar and Wine Fair. The distributor in Chengdu is Hongyuan, which delivers foreign wines to the tables of Chinese people. The winery specializes in "Poet's Bottle" ice wine and a variety of high-quality wines.