Here are some promotional activities that barbecue shops can engage in, hoping to help you a little:
1. Give as much as you eat
Suitable for those barbecue shops: barbecue shops, including other food and beverage outlets, are easy to engage in activities such as: eating 211 for 111, eating 111 for 31, eating 51 for 21, etc. This kind of activity is suitable for those who have stable customers, but for some reasons recently. Or the kind of promotional activities that famous stores do to attract new customers.
those barbecue shops are not suitable for you: never open a new shop. The new shop comes because everyone else wants to try it early, not because you are cheap. Imagine that you don't know how much it cost, how much it is cheaper, and what's the concept. Therefore, it is basically a waste of money for the new store to engage in this kind of eat-and-send activity. Moreover, once the promotion activity stops, the guests all think that the price is too high to spend, just like you just started selling a mutton skewer to give a mutton skewer, and now you can only eat one at the same price. Who can accept such a big gap? Instead, your promotion activities have positioned a word "expensive" in your guests' minds. In fact, your price is not higher than others'. It's no use because you were too cheap at first.
2. Drinks are free
When you open a barbecue shop, a large part of the profits come from drinks. Cold beer is a perfect match with barbecue in summer. What do you eat if you don't eat this on a hot day? Do you want to eat hot pot? Therefore, no matter how high the living standard is, beer barbecue in summer is still the mainstream of ordinary people's catering consumption. Why? One word: cool. Therefore, many restaurants engage in beer free activities, but there are generally restrictions, such as beer delivery at the table in the lobby, and small-burning (home-brewed liquor) in the lobby for free. But here we remind friends who don't have a barbecue shop that beer can be on sale, one yuan a bottle or one bottle in 2 yuan, but it can't be free. Small businesses engage in free drinks activities, and it's no problem to lose money every month. Especially in the north.
In the past, I always saw many big hotels offering free beer, but you have to understand that big hotels offer free beer. This beer is presented by beer manufacturers, and guests can drink as much as they want. The hotel costs nothing. Therefore, free drinks are not suitable for small business.
don't think that guests are soft-hearted. After drinking free beer at your house for a few days, you can bring some guests and come here more often. The business world is like a battlefield. Too much to make trouble for you is amitabha. Besides, your drinks are free, and the focus is on drinks. When guests come to eat, they don't care whether they are delicious or not. When calling friends, they may all be: Go to XXX's house today, and beer is free. In restaurants that really make money and are full of guests, drinks are more expensive than ordinary homes. Check it out if you don't believe me.
So the activity of free drinks has no operational significance.
3. Full-court discount
For the newly opened barbecue restaurant, there is a full-court discount. This kind of activity can be done. In the minds of ordinary people, newly opened restaurants will be discounted, so the discount of the barbecue restaurant just opened caters to the consumer psychology of the guests. And many people know that restaurants have the best taste when they first opened, and they are all willing to taste it. The price of the menu remains unchanged, with 11% discount for over 111, 8.5% discount for over 211, 21% discount for over 311, or 21% discount for the whole audience. This kind of activity can be done, and there can be a countdown. The countdown to the special discount activity is only 2 days. Remember to write only 2 days, and don't write 2 days. Although there are 1 words and 2 words short, the meaning is far from it. Barbecue
If the business of the barbecue shop is slightly stable, you can engage in daily special barbecue activities, such as 2 yuan chicken wings on Monday, dried tofu rolls at 51 cents on Tuesday, and chicken heads at 51 cents on Wednesday. The daily special barbecue can be decided on the same day. Let the guests have an expectation every day. You can also be a guest's favorite card. For example, Mr. Wang likes chicken wings. On the day when the special barbecue is chicken wings, send a text message to remind Mr. Wang to eat them. A little accumulation of business will naturally improve. Don't be afraid that holding a special barbecue will make you lose money. When guests come, they won't just eat one kind of barbecue. You can train waiters to order more drinks and other high-profit barbecues. Your store will be popular and rich.
Therefore, the daily special barbecue can be done completely. But it can only be done after the barbecue shop is stable, otherwise the effect will be very general.
5. Birthday party
Birthday is not the same as before. Now everyone likes to get together and have fun. If there is enough space in the barbecue shop, you can try to promote the birthday party. For example, the ID card shall prevail. On the birthday of customers who come to our store for consumption, the whole order will be 21% off. Remember not to neglect because you don't earn money from these people because of the discount. Your barbecue restaurant holds activities for guests so that they can come back several times in the future and bring more guests to spend. If you give someone a discount and you are not willing to entertain them. It's a real loss of wife and soldiers. Nothing was caught. At ordinary times, no matter how the service attitude of the barbecue restaurant is, it is necessary to engage in promotional activities. Otherwise, the promotion will be for nothing. The more guests come, the more dissatisfied they are, and the faster they close the door. Friends in the barbecue industry have a little help. I hope everyone can make money.
4. Daily specials
6. Couple's anniversary
Nowadays, "mistress" is popular in society. The relationship between husband and wife is becoming more and more important. Barbecue shops can play an emotional card. Of course, rich people can go to the hotel to get a show. But for most ordinary people, that is, two people who have lived for a long time have a happy meal together To put it bluntly, I spend too much money and I don't even want to. That's my own money. Therefore, barbecue shops can promote couples' sales, for example, with marriage certificates, couples can get 111 vouchers or get a 51% discount when they spend in our store on their anniversary. Let your barbecue shop really become a small base for couples to spend. If roses are not expensive, send a rose with it. 2 yuan and 3 yuan completely surprise the guests. After eating barbecue and spending money, your barbecue shop is synonymous with happiness. Warm and comfortable. The number of times you come, there are not a few people who are introduced.
7, gild the lily promotion
Some barbecue shops usually have a good business, not to mention full every day, at least on holidays. No man is content. If other people's business is not good for promotion, his barbecue shop should also learn. For example, I have a friend who runs a restaurant, and business is good at ordinary times, especially on holidays and Mid-Autumn Festival. Last year, we met and chatted before the Mid-Autumn Festival, saying that we wanted to have a discount on the Mid-Autumn Festival. I asked if business was bad. He said no, other stores are doing it, so I have to do it. I asked if there were many people in the Mid-Autumn Festival last year, and he replied: A lot, but I didn't entertain them. I suggested not to be active. He said that all the promotional signs had been put out. I can't change it.
who knows that on the Mid-Autumn Festival, people are crowded, the number of waiters is not increased, and there are no people in the back kitchen. The guests waiting in line at the door were not served, because by noon, all the guests were anxious and hungry. I started to grab the table myself, but before I cleaned up, I took it first. The people who came from behind occupied it, and the people who lined up in front were not happy. The waiter has never dealt with this situation before, and both sides are not satisfied. The guests almost fought with each other. The kitchen is too busy, and some guests have finished eating, leaving a dish that can't be served. The speed of serving vegetables is too slow. So I stumbled over the Mid-Autumn Festival activities, and calculated the profit, which was less than half of last year. Lose money and earn money. It took more than half a year to bring back repeat customers. A promotion affected the business for half a year. Because the Mid-Autumn Festival was too busy, the chef ran away.
this kind of promotion is a promotion activity that has nothing to do with finding something to draw and gild the lily. If there are enough guests in the barbecue shop, there is absolutely no need to engage in promotional activities. A promotional activity that exceeds the reception capacity of a barbecue restaurant is to slap yourself in the face. In the end, there were not many guests and the money had not been earned. Waiters and chefs all complain of being tired. It's thankless.
The above are some promotional activities that barbecue shops can engage in. In fact, there are many promotional methods that can be thought of for dry barbecue, and these are not the only ones to tell you.