Minato is a new brand of Gluttony, which still wants to do hot pot, but not limited to hot pot.

The founder's team explains that the word "Minato" in both the Shuowen and Guangyun texts refers to people meeting on the water. The founding team believes that the meaning of "Minato" is very close to that of hot pot, which means that friends meet because of hot pot, traditionally because of water.

The traditional Chinese tea will be paired with the hot pot at Minatop's restaurant, and not only that, the tea is not simply playing a supporting role, but has been included in Minatop's larger development plans for the future.

Difference between Minatop and Gluttony

Gluttony is positioned more like a fast-food restaurant, with an emphasis on the supply chain; on the other hand, Minatop starts with the product and seeks out different production methods based on the product's needs. Currently, Minatop and Gluttony have overlapping parts in the supply chain, but the products supplied, in addition to vegetables, almost no overlap." Zhang Zhenwei said, "Patchwork is a new hot pot brand, to allow consumers to have a consumer experience that matches Patchwork's unit price, rather than thinking that Patchwork is just an upgraded version of Gluttony."

In addition, unlike the sip and eat food shopping district opening strategy, minniao will also open more community stores and street stores. Zhang Zhenwei said, the future of minnak's shopping district stores and community stores, the number of street stores may be the ratio of "60-40", "even if the opening of shopping district stores, but also to allow us to operate late-night business district, but such a business district is after all a minority of community stores and street stores in this regard will be less restrictive. "

Zhang Zhenwei said that according to the survey done by Minato during the preparation period, 20% of consumers will eat hot pot at lunch time, 40% will eat hot pot at dinner time, and another 40% will eat hot pot at snack time. In his opinion, this distribution of time slots is directly related to the low turnover rate that hotpot comes with. "Chinese food turns the tables every 53 minutes on average, while hot pot takes at least an hour and a half. Under the pressure of high rental costs in shopping districts, unless the customer unit price is very high, it's hard for a restaurant to survive once the turnover rate doesn't go up."

Refer to Baidu Encyclopedia-Chinatopia, Baidu Encyclopedia-Gluttony