1. attract customers. There are usually staple food, table food and drinks in the set meal, and a lot of food is presented in front of you, giving people the impression that the variety is very rich and the price is much cheaper than that of a single order. The reason why the set meal is given to customers is that there are many varieties, reasonable collocation and affordable. This is very attractive to customers. In fact, in many fast food restaurants, the proportion of customers who order set meals is as high as 51%.

2. Make customers comfortable. Many foods will have problems when eaten alone. For example, hamburgers feel dry after eating, and fritters feel greasy after eating. If customers are not familiar with the food in the restaurant, mix it in disorder and feel uncomfortable after eating it, they will not think that they are ignorant, but will blame the restaurant and say that the food in the restaurant is not delicious. If restaurants are combined according to the characteristics of food and present the best side to customers, customers will naturally be willing to visit again when they are comfortable.

3. Package is a magic weapon to increase profits. The purpose of opening a restaurant is to make profits. Light can attract customers and make them comfortable, and it is also necessary to make restaurants earn more money. And a well-designed set meal can effectively increase the profit of the restaurant.

4. Pay more customers' money to increase turnover. Take Yoshinoya as an example. Customers could have only eaten a bowl of beef rice, and only spent 17 yuan. If they ordered a set meal of beef rice, they would have to spend 24 yuan. All of a sudden, they took out more 7 yuan money from customers, and their per capita consumption increased by 41%. Suppose a restaurant can receive 1111 customers every day, and the turnover of ordering only single staple food is 17111 yuan/day, and ordering all the packages will become 24111 yuan/day. It can sell 7,111 yuan more every day and 2.55 million more a year. Although the package will give profits to customers, resulting in a decline in profit rate, but the Mao Lijiao of catering is high, in fact, the profit extracted from every customer will definitely increase greatly.