This year, Tik Tok first made a group purchase, then made a "heart-warming restaurant", and now he has the idea of take-out, and his catering ambition is gradually revealed!

Can Tik Tok get a slice of the takeaway market dominated by Meituan and Hungry? Can catering businesses get some dividends from the giant war?

At present, the take-away business in Tik Tok is called "Heartbeat Takeaway", and its Slogan is "Heartbeat Takeaway, Eat What You Love".

"Heart-warming Takeaway" will probably invite catering businesses in Tik Tok to settle in, and the businesses will provide delivery services independently. It does not rule out that it will become a take-away platform with aggregation mode and conduct diversion cooperation with Hungry or Meituan.

Compared with Meituan's take-out, the advantage of Tik Tok's take-out is that its use scene is short video, which can make users' evaluation of foreign sales more real, and also make static take-out information become dynamic, thus creating conditions for Tik Tok to develop take-out business with short video as the medium.

Some people in the industry figuratively said that Tik Tok's "heart-warming take-out" is like a "high-tech taxi" in the field of travel, and it does not participate in the actual take-out business, but provides a take-out service platform for all parties to enter the take-out market in a four-to-two way. In the field where the competition between Meituan and Hungry is inextricably linked, Tik Tok may become a powerful showstopper for the trillion-dollar take-away market.

1. The Tik Tok scene is very suitable for dining, and the video recommendation has great influence. The vibrato video has a jump entrance, and you can also collect shops.

2. Under the anti-monopoly environment, Meituan and Hungry are bound to converge in the competition, and businesses are also looking forward to the emergence of a new take-away platform in roof of the world. It is a favorable time for Tik Tok to cut into the take-away track at this time.

Tik Tok's entry into the take-away market is not only due to Tik Tok's channels and traffic, but also due to two other factors:

First, the market. At present, the domestic and international sales markets are almost occupied by the US Mission and Hungry, and there is still a huge incremental market space to be tapped, which is enough for Tik Tok to take advantage of;

secondly, on the user side. The natural users in the take-away industry are weak in stickiness, sensitive to price, low in user conversion cost and weak in scale effect. In addition, after years of fighting between the US delegation and the hungry, users have already fallen into fatigue.

to sum up, it is not only the general trend, but also the trend for Tik Tok to leverage users and compete for the market through capital strength.

can Tik Tok do well with 611 million daily jobs? It needs further observation.