Summary Report of Opening Activities Selected Summary Report of Opening Activities

Activity background: Based on the previous two months' sales and maintenance, we have accumulated a certain number of customers, so that the company can hold an opening ceremony to let more customers know about the products and get familiar with the store, and can also drive more potential customers to buy cars with the help of the activities.

1. First of all, the preliminary arrangement of the event is a bit temporary, because there is no mature opening ceremony draft after the opening ceremony is announced, which leads to the temporary arrangement of working hours before the opening ceremony, which needs to be corrected later, and plans should be made before implementation.

2. The scale of the opening ceremony, the initial reservation is between 31 and 41 people, including 11-15 people for old customers, 11-15 people for potential customers and about 5 people for official reservation. There were 18 old customers actually present, 15 potential customers and 3 officials.

Problems and suggestions:

1. Telephone invitation is not in place. Before telephone invitation, there is no standard invitation speech. Everyone only knows the simple situation of the opening ceremony and has already started to invite, which may cause customers to think that we are unprofessional and may not fully emphasize the activities.

2. relevant media, such as radio stations and newspapers, are not invited, and there is no extensive publicity, but only a small group of customers.

3. The preparation of materials, banners and venue supplies took a certain amount of time, but on the whole, the activities were not delayed.

4. Division of labor and on-site execution of activities: On the day of the activity, all the personnel did excellent work in their respective division of labor posts, and all the groups arranged and executed in strict accordance with the meeting flow. The whole activity went smoothly without any major mistakes, the activity was successfully completed, and the flow and time were basically accurate.

5. There is a lack of communication between business people and customers at the meeting. It is the first time to hold such a celebration, and there is some lack of experience.

6. the most important point: the real intention of customers is that we can't deny that some customers come to the celebration only for small benefits, and they don't have the idea of knowing about this product and having the intention to buy it. Can we use personality charm, service and so on to make customers really enter the store? How shall we invite the next similar event? I think we have to change our mentality first, not to complete the tasks present, but to make friends and discuss how to make money together.

finally, the promotion of this activity is of far-reaching significance. The spread of customers has played a great role in the promotion of new stores, and more people in the same industry know and are familiar with the new stores and products. Summary report on the opening activities of the new store

With the concerted efforts of Qi Xin, after more than two weeks of careful preparation, * * over the rainbow Department Store was put into trial operation on September 29th and 31th, 21XX, and successfully opened on October 1th. Although there are some minor problems in the process and details of the event, the valuable experience fed back by these problems will provide an important basis for opening new stores and holding large-scale events in the future.

1. As far as the significance of opening is concerned, I have summarized the following opinions:

1** over the rainbow department store has settled in Taijiang Wanbaoning business district, one of the most influential business districts in Fuzhou, which has brought better help to the brand awareness, expanded the influence of * * brand in Taijiang business district and even Fuzhou market, and laid a better foundation and start for brand upgrading, image display, market layout and reputation enhancement.

2. Comprehensive and in-depth communication and cooperation with shopping malls, headquarters and third parties have provided valuable experience for New Zealand companies in preparing for the opening of new stores and organizing and hosting large-scale commercial activities.

2. As far as the overall effect of the opening stage is concerned, I have summarized the following opinions:

1. As far as the planning of this event is concerned. This activity is well planned, rich in content and good in visual effect. The content of the event planning includes the preparation of gifts, including the purchase and design of brand-specific cups, the preparation of "red envelopes", the sending of short message platforms, the invitation of telephone customers, and the on-site layout of Suli color ball studio, which are all worth learning from in the future.

2. As far as this recruitment problem is concerned. Recruitment is a long-standing problem, but before the opening, Qi Xin made concerted efforts to use various methods such as online recruitment, off-site setting, shopping mall assistance, relationships, hiring temporary workers, and staff transfer in Taijiang to meet the staffing needs of the new store.

3. as far as the decoration is concerned. The overall decoration style is high-end and high-grade. However, due to the lack of details of the decoration workers, there are still some minor problems, such as the uneven trimming of stickers in the fitting room, the rough picture frame of the cashier's image, the need to call repeatedly to urge its specialized process (the installation of container glass walls is not timely enough), and the lighting effect of spotlights is not ideal.

Third, in view of some problems existing in the early opening period, the following suggestions are summarized and improved:

There were not many customers invited on the day of the event, and gifts were basically not sent out. The overall effect of the event did not achieve the expected results, and the performance in the first two days of the event was not satisfactory. How to attract more customers? How to make better use of carefully prepared gifts? How to better improve the transaction rate and then promote the achievement of performance? These are all places where we need to think and improve.

after summing up and thinking about this experience, I give the following suggestions: ① customers who are invited for key opening in the later period can get a gift directly with leaflets or text messages (customers who are invited by telephone can also get it at the scene for free). The preparation of gifts can be brand-specific coffee cups or other gifts. Assuming that there are 51 invited customers, the turnover rate of customers after giving gifts is 25%, and the customer unit price is 811 yuan, the contribution is 51*25*%*811=11111 yuan, while the gift given out is only the cost of a cup. So how did the performance on the opening day come from? Using a simple formula to calculate: performance = people flow * store entry rate * try-on rate * transaction rate, with enough popularity, try-on is particularly important. ② In order to improve the try-on rate and then push the transaction rate, we can prepare some exquisite gifts that will be delivered as soon as we enter the store, and give them to the customers who try them on. "if you want to take it, you must give it first." Gift preparation can be 1-3 yuan's key chain, ballpoint pen, pad, trinkets, mineral water (canned cola), etc., which is very beneficial to the promotion and achievement of performance.

promotional activities are generally accepted by consumers, and clothing stores are people's industries. Therefore, the promotion strategy of clothing stores must be people-oriented, which is in line with the principle of win-win for consumers and enterprises. However, the core contradiction of promotion focuses on the issue of "sales-gross profit-customer benefits". Therefore, the opening of characteristic new stores must be based on "abandoning gross profit, ensuring customer flow and sales" and ensuring "popularity". In the later stage, we can consider appropriately reducing the expenses of arranging balloons and carpets on site, and directly give the savings to customers.

2. In terms of personnel recruitment, the recruitment information should be released as soon as possible in the later period. This recruitment is a little hasty. After the admission is confirmed, we will communicate with the mall in time to discuss the recruitment and other related matters, and we can also go to other brands of women's counters to find suitable talents in advance.

3. Strengthen the supervision of renovation progress and renovation effect. In order to better display the image of the store and goods, the selection of spotlights can refer to the effect of other counters. According to the specialized drawings, find the supplier to confirm it in person.

4. Make a project progress follow-up table, which is specific to people and time, so that everyone can carry a heavy burden and everyone has indicators. (Manufacturer's renderings, decoration progress, effect, activity planning, personnel recruitment, pre-job training, goods preparation and layout before opening) Summary report on the company's opening activities

On March 21th, 21xx, Jiangsu xx Liquor Co., Ltd. held its opening ceremony in the flagship store of xx Kunshan, XX Road, Kunshan City.

The theme of this activity is "Classic of xxxx Wine", which enhances the market awareness of the brand "xxxx", enhances the centripetal force of enterprise employees, enhances the multi-department cooperation ability between the head office and branches, and shows a good start for xx wine industry to face the market directly.

1. Self-evaluation of the event

Generally speaking, our opening ceremony was successful at all stages, and the reasons for success are summarized as follows:

1. Adequate preparation

We coordinated relevant work plans and staffing with multiple departments to have a comprehensive plan and adequate preparation, which became the prerequisite for the success of this event.

2. Close cooperation with

the active assistance and efforts of various departments is the guarantee for the smooth completion of the activities. All the staff who participated in the activity and the functional departments who cooperated with the activity actively cooperated to make the activity easier.

second, behind the success, we thought about our shortcomings.

the existing data of 1 and xxxx are insufficient. Due to the fact that there is very little information about xxXX on file in XX Liquor Industry, the preparation of materials for the event has not reached the best posture. The collection of "xxxx" data will be the focus of the later work of xx wine industry.

2, the lack of foresight. In the preparation process of the activity, we failed to make adequate plans for the special situations that may occur in each link, resulting in a little hurry in the process of the activity.

3. Docking between xx and xx planning. Although we are trying our best to cooperate, due to the essential differences of products and the lack of understanding of products by new employees, we are not prepared enough for the scarcity of information in the early preparation.

4. Time control. In the preparatory work, the corresponding work items were not reached as scheduled in some time.

Third, the significance and results of the activity

1. Small investment has great effect. Although the venue and capital investment of this activity are limited, many distinguished guests present at the event have promoted the activity to a higher level, which fully reflects the strength and resources of the group company.

2. This activity can be regarded as a good start for xx wine industry to enter the liquor market, covering the surrounding cities from Kunshan, and letting the audience know about xx wine industry and know xxxx from point to point.

3. The whole process of this activity has been analyzed and rehearsed many times in the early stage, which makes all the links in the activity go smoothly, and has achieved a complete success and the expected purpose.

4. This activity also fully exercised the cooperation ability of all colleagues in xx Liquor Industry and the mutual cooperation with various departments of the group company.

we completed the opening ceremony with low cost and high quality. ;