KFC entered the Taiwan Province market in 1984. At that time, Uni-President obtained the right to operate the Taiwan Province area from Yum! by way of franchise, and jointly established a company with Mitsubishi Corporation and Sanhe Co., Ltd., and established the first KFC store in Taiwan Province on April 6, 1985. In 1995, after the expiration of the authorization contract between Uni-President and Yum!, it did not return the management right to Yum!, but sold its shares in Taiwan Province KFC to Wybridge, a Hong Kong businessman, to set up "Taiwan Province Saunders Company" to operate, so Yum! was forced to set up another subsidiary in Taiwan to operate direct stores in the next year, forming a parallel situation of direct operation and franchise system. Because KFC's two systems in Taiwan have their own decision-making and management teams, which are like overlapping bedsteads, Yum and Wybridge agreed in 2111 that Yum would directly operate all KFC stores in Taiwan, merge Taiwan Province Saunders into Yum's Taitai Company, reorganize and set up "Yum KFC Company in Taiwan Province", and open individuals to join.
after entering Taiwan Province, KFC has long held its position as the second largest fast food company in Taiwan Province, second only to McDonald's, which came to Taiwan earlier. However, it has been unable to surpass McDonald's in the number of branches. Coupled with the challenge of Moss Hamburg, Yum! signed a contract with Jardine Matheson Group, a Hong Kong businessman, on February 7, 2119, transferring the franchise of KFC in Taiwan to Jardine Matheson Group, and reorganizing Taiwan Province Yum! KFC Company into Jardine Matheson Catering Company. After Jardine Matheson Group took over, it reshaped the product route of Taiwan Province KFC, with chicken as the main product and egg tarts as the supplement, emphasizing the delicacy of the products, and at the same time introducing the concept of family restaurant into the decoration of the branch.
As of April, 2112, KFC has 121 stores in * * *, Taiwan Province, and it is the third largest fast food chain in Taiwan Province.