There are restaurants, convenience stores and pharmacies all over the street. Why are so many shops closed down?
In recent years, the business of the physical line shops in China has been unable to continue. When people walk in the street, apart from sticking the words "Wangpu for rent" everywhere, the physical line shops are left out in the cold and struggling. In response to the growing fascination with physical stores, many store managers have indicated that although business is not good, they still want to support it, expecting that the economic environment will improve in a few years and physical stores will continue to enter a turning point. Naturally, many people attribute the bankruptcy of many shops to the impact of e-commerce.
in fact, e-commerce will actually have a relatively big impact on physical shops, mainly for the following reasons: ① affected by the epidemic, many people like to stay at home now. They can buy products through their mobile phones and deliver them to their homes, which is very convenient. (2) Many people like to buy things online, mainly because there are various kinds of goods on the Internet, and they can have multiple choices, unlike going to a store to buy things, and the selection of products is narrow. 3 The price of the products sold by e-commerce is a little cheaper, and the store does not have all the advantages in the price of the products at all.
however, it may not be an objective fact if the downturn in physical stores is completely attributed to e-commerce. Stores are often difficult to operate, and there are two other reasons: one is fierce competition in the same industry. In the 1991s, few people started businesses in the sea, and as long as they did business, they could do it smoothly. Nowadays, people want to start a business and get rich, and they all come to traditional industries. As a result, the competition in the same industry is becoming increasingly fierce. The other is that affected by the epidemic, people not only reduced the number of shopping trips, but also reduced the consumption requirements, so the stores have become more and more difficult.
naturally, there are also some physical shops that are not affected by the impact of e-commerce, and they are opening more and more. Now we only need to walk on the street, and we will continue to see restaurants, convenience stores and pharmacies often. In that case, why will restaurants, convenience stores and pharmacies open more and more, and will not be restricted by external conditions such as e-commerce? Let's talk about restaurants first.
The reason why restaurants can survive and open more and more is that many people don't want to cook and cook at home, so they go to neighboring restaurants to eat. In addition, there are also three or five friends who meet together, so it is not convenient to get together at home, or they need to eat comfortably in restaurants. In addition, restaurants have also benefited from the rise of the take-away industry, and now more than 25% of the total sales of restaurants are all dependent on sending fast food. It is precisely because food and beverage outlets are the best choice, and everyone has to trade meals, so there have been more and more food and beverage outlets. Secondly, a 24-hour convenience store.
convenience stores can survive without being impacted by e-commerce, mainly because the locations of convenience stores are all located in crowded areas or around large and medium-sized residential areas. Moreover, convenience stores operate 24 hours a day, which is very convenient for customers. Some customers want to bring something out at night, and the nearby stores are closed, but the convenience stores are still open 24 hours a day, which is very convenient. Next is the pharmacy.
The reason why pharmacies can open more and more is that many people actually prefer to go to pharmacies to get medicines because of a small problem, and they are unwilling to go to the hospital to see a doctor. Because the long queue in the hospital is too long, they can quickly solve the difficulty by going to a nearby pharmacy to prepare some medicines. In addition, some people suffer from chronic diseases such as high blood pressure and diabetes, and often need drugs to adjust their condition. If it is very inconvenient to go to the hospital to prepare fluids, they can quickly buy the drugs they need when they run into the pharmacy.
There is a strange situation in today's society, that is, many shops are bankrupt or struggling. The reasons behind this are the impact of e-commerce and COVID-19 epidemic and the results of competition in the same industry. Therefore, only restaurants, convenience stores and pharmacies have been able to open more and more. This is mainly because this field is closely related to the daily life of ordinary people, and they conform to the daily consumption market of the people. Therefore, there are more and more offline stores in this industry. In fact, compared with offline stores, we must make our own characteristics and attract customers with uniqueness. This is the way for real offline stores to survive.