What is a hand-painted poster? Is it also called an illustrator? It is an advertisement for hand painting. It can also be called an illustrator. What is the appreciation and analysis of the outstanding poster works drawn by the previous generation?
Appreciation and analysis of excellent poster works are as follows:
1. Cartoon style promotional posters for catering business opening, which are embodied in the form of comic style and palace style, not only have attractive food pictures, but also have corresponding opening activities information content.
2. In the second half of July, at the beginning of the month, mobile phone posters with green plants in summer will soon pass, and we will usher in a brand-new second half. This excellent poster design works with fresh green leaves as the background, plus "Hello in the second half of the year, may the world be beautiful with you".
3. Campus classroom youth illustration mobile phone poster in graduation season. Graduation season is coming. Are you ready? This excellent poster design uses hand-painted illustration style, plus desks and chairs, book elements, and basketball court elements outside the window.
4. The 21th pawn exhibition of Nagoya Shaping University has a prominent theme, which is easy to catch people's attention. The word pawn exhibition is in the form of a grid similar to a tablecloth, which has a sense of design and beautiful color matching. The word "pawn" is rose red with blue (classic red and blue matching); The word "Zhan" is green, blue, dark blue and purple (with a gradient color).
A lot of white space is reserved, and the upper part of the picture is in sharp contrast with the lower part, which can make readers focus on the text and make the information easier to read. Hand-painted POP making tips
Hand-painted POP making tips
Hand-painted POP posters are a popular advertising form. If you want to get a beautiful POP poster, you must make great efforts in composition, graphic arrangement, text, color matching and flow. The following are some tips for making hand-painted POP. Please refer to ~
Tips for making hand-painted POP
Practicing hand-painted POP orthography or movable type
is the basis of a poster. Beginners are advised to buy a copybook and practice calligraphy with a marker and a calligraphy practice grid.
master several commonly used font decoration methods
The title word is the soul of a poster. Doing a good job of the title word can not only highlight the theme, but also make the picture more vivid. However, there are many ways to decorate the title, and beginners may not find the direction. You might as well find several decorative ways you like in practice, so that you can not only master the techniques easily, but also learn better. At the same time, you can shorten the production time and quickly improve the quality of students' hand-painted POP posters.
Pay attention to the layout of typesetting
The simplest typesetting is horizontal typesetting. Beginners would rather seek stability than expect to live and change. At this time, the text and title words can be distinguished by decorative lines or color blocks in decoration, so that they can be distinguished from each other, but they echo each other. Other typesetting layouts are as follows:
Title, illustration and text each account for about 1/3 of the poster area
The title and subtitle of a POP together should account for 1/4 to 1/2 of the whole POP area, and the title usually accounts for about 1/3 of the poster area. (When there is less POP text content, the title can account for about 1/2 of the poster area; When there is a lot of text content, the title can also be compressed to 1/4. )
Leave the four sides of the poster blank
This is also called "leaving air" on the outside of the POP poster. If the air is not left, the content written on the poster will be pushed to the four sides, which will make people feel suffocated and stuffy in the chest. The specific width of the blank space will be different according to the size of the poster, and 3 ~ 5 cm of blank space should be left on the four sides of 2-open (531cm×761cm)POP paper; 4-inch (391cm×543cm) size' POP' should be left with 2 ~ 4 cm blank on four sides; Generally, 1.5 ~ 1 cm blank is left on the four sides of the explosion card.
The line spacing is greater than the word spacing
As long as there are more than two lines (including two lines) in the p>POP content, it should be noted that the line spacing of each line of text should be greater than the word spacing. We usually use the size of specific line spacing between 1/3 and 1/2 of the word height. The requirement of word spacing is that words are next to each other, but generally they cannot be connected, so a certain gap should be left.
there are not many colors but miscellaneous
a poster can have 3~5 theme tones. Too many colors are easy to be messy, and too few can't highlight the key points. To this end, the author suggests that the title words can be written in 1~3 colors, the main body is written in one color (that is, one pen to the end), and the key contents (such as "delivery", price and date) can be written in another color.
The selection of illustrations should be related to the product
For example, the figure below shows a slim young woman, which is easily reminiscent of the young women as the target customers of Besunyen, and her slim figure can better demonstrate the slimming effect of the product.
making activity posters
generally speaking, the main title of activity posters is relatively direct, so that people can know what the activity is at a glance, or the main title is more interesting and the subtitle is more straightforward. ;
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