In terms of health care, it is best to change places, such as good ecology, quiet environment, convenient transportation, pleasant climate, simple rural customs, organic food and vegetables, quiet and comfortable countryside, preferably suburbs or close-up views. This involves the concept of healthy tourism, as well as forest health care, rural health care, migratory bird pension and so on.

Yang Kang tourism, in fact, is Yang Kang life, light tourism, livable, nurturing people. Of course, the tourist landscape is an attractive environment and climate, but it is really attractive. Yang Kang needs life, and this needs life. Why don't you live? Health care is more than just providing for the aged. All ages need support, such as child care, juvenile intelligence, youth love, middle-aged health care and old-age care, which refers to parent-child travel, study tour, marriage tour, leisure tour and holiday tour. Based on resources, functions and others, there are many opinions, such as Chinese medicine health care, cultural accomplishment, forest green health care, organic food health care, body health care, Buddhist Zen health care, Taoist health care, warm soup bath health care, leisure self-care and so on.

As early as 20 19, the State Forestry and Grassland Bureau, the Ministry of Civil Affairs, the National Health and Wellness Commission and state administration of traditional chinese medicine jointly issued the Opinions on Promoting the Development of Forest Health Industry.

The release of Opinions is helpful to promote the rapid development of forest health care industry, and has guiding significance to many problems such as policies, systems and funds faced in industrial development.

Obviously, the Yang Kang project has become a huge outlet, and all kinds of capital are aimed at this huge cake, swarming in. But soon, many people found this cake not chewy.

Especially with the aggravation of aging population and the promotion of "healthy China" strategy, many developers mistakenly regard Yang Kang industry as a single old-age real estate, while ignoring many formats covered by Yang Kang industry.

It is related to many fields such as urban construction, ecological environment, folk customs, scientific and technological information, culture and education, social security, etc. It is an industrial chain integrating pension, medical care, culture, sports, tourism and other formats, and it is also a complete ecosystem.

Therefore, it is necessary to have a more comprehensive understanding of the health care industry.

Yang Kang industry is not only a pension real estate, but also a single group of the elderly. According to different consumer groups, market demand, related industries, resource differences and landforms, different types of health care industries can be derived.

Consumer groups determine product segmentation.

From the perspective of consumer groups, it is divided into two aspects: on the one hand, from the perspective of the age composition of consumer groups, people's lives generally go through different stages, which are divided according to age composition, and different age groups have different industry classifications.

Women, pregnant women and young children:

Maternal and infant health care is a new branch of health care industry. With the increasing attention of society and families to pregnant women and infants, and the diversification of consumption of this group, the health needs of pregnant women and infants are no longer limited to medical care, and more maternal and infant health products and services are constantly emerging.

Adolescent rehabilitation:

It refers to an industrial collection that meets the needs of young people for medical care. Therefore, the medical care supply for this group is more around education, sports, tourism, beauty, health care and psychological consultation, such as fitness events, rehabilitation, TCM recuperation, sub-health prevention, body beauty, psychological diagnosis and treatment and other related products and services.

Health care for middle-aged and elderly people:

Because the industry has always regarded health and old-age care as the main components of the healthy old-age care industry, and at this stage, China society is accelerating into aging, so the healthy old-age care for middle-aged and elderly people has long been concentrated or equal to the old-age care industry.

The demand of consumers determines the direction of products.

Based on the market demand, the basic purpose of health care is to achieve health maintenance from the material, spiritual and spiritual levels, and to achieve the inward expansion of life richness.

Health care based on health care:

Health care is the maintenance of the body, ensuring that the body function constantly tends to the best state or remains in the best state, which is the most basic maintenance content and goal of health care at present. Such as health care, health preservation, sports, leisure, tourism and other products or services.

Health care is based on nourishing the heart;

Health care based on spiritual cultivation;

Cultivating spirit is the maintenance of people's thoughts, beliefs and values. The specific contents of the rehabilitation industry, which focuses on spiritual cultivation, mainly include tranquilizing products, religious tourism, art appreciation and collection services, and meditation services.

Yang Kang Town: A New Species under the Wind Mouth

Yang Kang Town is the most concrete embodiment of Kangye industry and a new species under the wind. Taking "health" as the starting point of town development, it integrates diversified functions such as health, health preservation, pension, leisure and tourism to form a characteristic town.

In the Outline of Healthy China 2030, the State Council pointed out that it is necessary to actively promote the integrated development of health, pension, tourism, Internet, fitness and leisure, food, etc., and give birth to new health industries, new formats and new models.

1. Resource advantages

For example, it has religious culture, longevity culture, hot spring resources, pharmaceutical industry resources and so on. Relying on the good climate and ecological environment where the project is located, we will create products such as ecological experience, holiday health, hot spring spa health, forest health, mountain summer health, island cold health, lake health, mineral health and pastoral health. , to build leisure farms, health resorts, health valleys, hot spring resorts, eco-hotels/homestays and other products, and to form an industrial system of ecologically healthy and healthy towns.

2. Industrial characteristics

Jian Kang's industries should be health-oriented, such as pension industry, leisure agriculture industry, holiday leisure, healthy food industry, sports industry and so on.

3. Clear function

Yang Kang Town is different from ordinary towns in that it has more functions. Taking the sports industry as an example, relying on the topography and resources such as mountains, canyons and water bodies, we will develop outdoor health products such as mountain sports, water sports, outdoor expansion, outdoor camping, outdoor sports, orienteering, health care sports, extreme sports, traditional sports and hiking adventure, so as to promote the deep integration and development of sports, tourism, vacation, fitness and competition.

8 product types, contributing to the diversification of health care.

1. Cultural health-preserving type

Dig deep into the unique religion, folk customs, history and culture of the project location, combine the market demand and modern lifestyle, and use creative means to create spiritual tourism products that are conducive to nourishing the soul, so that tourists can cultivate their self-cultivation, return to their original heart and cultivate their sentiments while gaining cultural experience.

2. Longevity resource types

Relying on longevity culture, we will vigorously develop longevity economy, and form a healthy and healthy old-age care system with dietotherapy, mountain health and climate health as the core, supplemented by health products such as healthy catering, leisure and entertainment, and health and vacation.

3. Chinese medicinal diet type

The homology of medicine and food is a major feature of oriental food nutrition. Therefore, food preservation can be said to be a vital part of healthy tourism. The development of healthy food can be combined with leisure agriculture. Through the development of green planting and ecological breeding, we will develop ecological health food suitable for specific people and with specific health care functions. At the same time, combine eco-sightseeing, farming experience, food processing experience and catering production experience to promote the all-round development of healthy food industry chain.

4. Ecological health type

Based on the original ecological environment, taking health and leisure tourism as the core of development, we will focus on building health industries such as health and old-age care, leisure tourism and ecological planting, which are generally distributed in ecological leisure tourism scenic spots or areas with good natural ecological environment.

5. Comprehensive pension

Old people with certain environmental resources and certain economic strength. Integrate medical care, climate, ecology, rehabilitation, leisure and other elements into the old-age industry, develop old-age "migratory birds" for rehabilitation, old-age care and leisure vacation, old-age sports, old-age education, old-age cultural activities and other formats, and build comprehensive development projects such as old-age holiday bases integrating old-age housing, old-age support and old-age services.

6. Types of holiday industries

Life-preserving health is a health-preserving concept, with the development of holiday real estate as the leading factor. This kind of health residential community provides people with not only living space, but also a healthy lifestyle. It also provides all-round health care facilities and services to provide people with a quiet space and environment, so as to achieve the purpose of self-cultivation in a quiet atmosphere.

7. Sports and leisure type

Relying on the topography and resources such as mountains, canyons and water bodies, we will develop outdoor health products such as mountain sports, water sports, outdoor development, outdoor camping, outdoor sports, orienteering, health-keeping sports, extreme sports, traditional sports and hiking adventure, so as to promote the deep integration and development of sports, tourism, vacation, fitness and competition.

8. Medical combination type

The ingredients of health care products are mainly based on the theoretical knowledge of traditional Chinese medicine, western medicine, nutrition and psychology. Combined with the physiological and behavioral characteristics of the human body, drug rehabilitation and drug treatment are the main means, and certain leisure activities, including health care products, are coordinated. It is one of the important contents of the development of medical tourism.