In order to ensure the safe and smooth progress of things or work, we need to start making plans in advance, which generally include guiding ideology, main objectives, work priorities, implementation steps, policies and measures, specific requirements and other items. What problems should we pay attention to when making a plan? The following is my hotel rectification plan, for reference only, hoping to help you.
first, the theme of the event
the opening ceremony of xx Hotel
second, the event time
21xx June X
third, the event location
Nanyang Institute of Technology, College of Literature and Law, Room 11#117 (to be determined)
fourth, the event background
How to make "XX University" Turning the "potential energy" created by the brand into the driving force in the same industry in Nanyang, and taking advantage of this opening ceremony, expanding the visibility of our hotel and increasing its reputation, so as to give ourselves a good start, are the core problems to be solved in the opening of the new store.
V. Moderator:
VI. Participants (see Appendix 1 for details):
1. Board members and all staff of the hotel.
2. Relevant personnel of major media in Nanyang.
3. Relevant leaders of Nanyang City and Wancheng District.
4. Other relevant business partners.
VII. Planning ideas:
1. Carefully create an activity atmosphere at the opening ceremony site, which will have a strong visual impact on the target audience and improve the audience's cognition and memory of the bank.
2. Intensify advertising integration and publicity to enhance communication effect and social influence.
3. The opening ceremony site strives to be atmospheric, fashionable and active, and strives to render the festive atmosphere of the opening ceremony.
VIII. Purpose and significance of the event
Officially announced the opening of the hotel, which attracted the attention of peers in Nanyang market, target consumers and media friends;
Let the target customers in Nanyang market and potential users of competitors further fully understand the unique services provided and create a strong desire for experience
Further strengthen the interaction and communication with Nanyang media to create a good public opinion environment for sales and promotion in regional markets;
With the opening opportunity, we will establish a good relationship with relevant government departments and partners in Nanyang market, paving the way for the subsequent market operation and promotion.
Let people have a preliminary understanding of xx Hotel.
participants: city and county leaders, company leaders, external friends and relevant media.
IX. On-site layout:
Including off-site layout and on-site layout:
1. Set up two welcoming guests on both sides of the gate of the hotel (11#117), and arrange them appropriately with balloons and other supplies.
2. A banner is hung along the front door of the hotel, which reads: Opening Ceremony of xx Hotel;
3. Set up a reception desk in the lobby of the hotel (11#117), with a guest, next to X hostesses in festive cheongsam (depending on the situation), to guide the guests to sign in and wear VIP flowers at the event site, and start the ceremony to guide the guests to enter and cooperate with the ceremony;
4. The name of the on-site etiquette service personnel, who is responsible for maintaining the on-site order and pouring tea for the guests.
5. A pair of outdoor remote stereos are placed on both sides of the podium, and festive music will be played during the start of the activity, and the speeches of the host and related leading guests will be amplified.
X. Personnel arrangement for related celebrations: (See Appendix 2 for details)
XI. Implementation process of opening ceremony
On X day, X: XX hotel staff arrived at the site to make preparations, and security personnel formally provided security for the site.
XII. Process of celebration activities:
XX: All preparations for XX activities are ready, and festive music is played;
xx:xx hostess welcomes guests (wearing VIP flowers, asking leaders to sign and guiding relevant leaders and guests to the rest area);
xx: the host of xx introduces relevant activities and invites relevant leaders and guests to take their seats in front of the rostrum;
xx: the host of xx announced the official start of the ceremony of xx Hotel and introduced the leaders and guests present.
xx:xx Item 1: Firecracker (download firecracker music instead)
xx:xx Item 2: Invite relevant leaders of Nanyang City to speak; (Play music when you go on stage, and light music when you speak)
xx:xx Item 3: Invite the leaders of Wancheng District to give a congratulatory message: (Play music when you go on stage, and light music when you speak)
xx:xx Item 4: The chairman or general manager of the hotel makes a statement and introduces the company; (Play music when you go on stage, and light music when you speak)
xx:xx Item 5: The host invited relevant leaders to cut the ribbon for xx Hotel; (Courtesy escort, fireworks, festive music)
xx:xx Item 6: The host announced the successful closing of the opening ceremony, and the chairman or general manager of the hotel bid farewell to relevant leaders and guests.
XIII. Expected effect
1. Spread the news of the opening of xx Hotel widely, and attract more target consumer groups to participate in this activity.
2. Deepen the impression of xx Hotel in the eyes of consumers.
3. No matter from the pre-planning or post-implementation, we should strive to make this opening ceremony achieve an unprecedented sensational effect.
4. Enhance the confidence of internal employees in the company.
5. Be a latecomer in the same industry and become a dark horse in the industry
14. Budget for activities
1. On-site layout: banners, balloons, salutes, fireworks, etc. * * * *.
2. The fare and other expenses for inviting relevant leaders to attend the meeting are RMB * * * * *.
3. Gifts given to related guests and journalists at the end of the event, etc. * * * * *.