With the increasingly fierce competition in the catering industry, many businesses have made moves to stand out from many catering enterprises. However, there is often no good marketing method, which leads to the opposite effect. Membership marketing, a novel marketing method, came into being under this welcome.

The essence of membership system lies in integrating services, interests, communication, emotions and other factors through customer loyalty plan, providing members with a unique interest combination with high cognitive value, thus establishing a long-term relationship with customers based on feelings and trust.