1. When will Taobao close for the Spring Festival?
The closing time of Taobao Spring Festival is 065438+23: 59: 59 on October 28th, 2023 (the seventh day of the first month).
Major platforms will launch cross-store full reduction, full reduction of orders, limited reduction and other activities. To sum up, the discount is quite large, which is worth promoting this year.
Second, how to prepare for Taobao's Spring Festival non-closing activities?
1, optimization of mobile goods
The ultimate goal of participating in activities is to return to selling goods, so the quality of goods is an important factor affecting the conversion rate. We can optimize the product title, pictures and so on.
The title of the product lies in the choice of keywords, which should be transformed around a core attribute word, that is, words that really attract consumers to buy, such as self-cultivation, thickening, waterproof and so on.
Then when making the main picture and the detail page, it is necessary to highlight this core transformation attribute, which is extremely important for strengthening the label of goods and improving the conversion rate and click-through rate.
For example, your title is "Retro", and your main picture and details page highlight the "modern" elements.
Then the layout of the main picture. First of all, we must think clearly about the core selling points of our products, and then reflect them in the first picture, through copywriting, or the angle and method of taking pictures.
For example, paying attention to quality will highlight the details of goods. Or use scene shooting techniques to make buyers feel substituted.
2. Warehouse management and delivery
During the event, there will be many times more packages than usual, but the delivery time is the same as usual, which tests the delivery ability of the merchants. If the logistics chain is interrupted, it will also affect the conversion rate of subsequent commodities, and even affect the flow direction of commodities given by activities.
First of all, the merchant can estimate the daily package quantity according to the inventory and the time of submitting the goods in the resource position at the time of registration, or observe the daily sales of other goods in the resource position as a reference.
Step 3 create an atmosphere
Creating an atmosphere is mainly reflected in the visual experience of the shop decoration page, which can convey activities through the main map, carousel map, details page and so on. Thereby increasing consumers' interest and purchase intention.