I studied cooking for three years, and I worked in a hotel for many years after graduation. Later, I worked in a restaurant for a long time. Many classmates and friends around me are now catering, so let's talk about my own views on your question:

First, the reason why catering is difficult

Second, is it a new type of catering coming?

I am catering, and I am. It's not that simple, but it can't go on. If a newly opened restaurant doesn't start in two months, it can't go on, and the final result can only be closure. < P > This is not a joke, but a real situation. I don't know if you have noticed, some newly opened restaurants often hang transfer signs at the door of the store before they have been in business for a few days. This is how shopkeepers calculate the general business situation in the future through the business situation in a few days.

If they feel that the expectation is not good, then most shopkeepers will choose to stop the loss in time. Unless shopkeepers have strong business ability and strong interpersonal relationship, it is possible to do it slowly. Without these two points, it is estimated that it will be difficult to do it, and the final result can only be that the catering is difficult to do.

, It's not without reason. According to my personal analysis, the main reason is that most people think that the catering industry is a fast-moving industry. As long as they enter this industry, they can see money every day, which leads many people to start their first business and choose the catering industry.

After all, the threshold of the catering industry is too low. As long as you have about 111 thousand yuan, you can enter this industry, and whether you can cook or not, you can understand. It doesn't matter much. As long as you find a reliable chef, you can solve everything, which leads to a cluster of restaurants, large and small.

Sometimes there are more than a dozen restaurants on a 511-meter street. Think about how many restaurants can come to your store accurately. If you do promotional activities, other restaurants will certainly follow suit, so it is difficult to do catering. It's not a new type of catering.

First of all, let's see why catering is so difficult to do in the past two years. The social environment is in an extremely unstable state, and you can see that many restaurants around you are closed. In fact, not only catering enterprises, but almost all enterprises are shrinking. According to the report of the central bank, there are only 26 trillion deposits left in China, with an average of less than 51,111 deposits per person. It means that there is not much surplus grain in everyone's hands. What are the prices of vegetables, eggs and pork? If you don't raise the price of the food in the store, you will lose money, and if the price rises, no one will come to spend it. This is a fast knot. So the best thing is to close the door. This is what you see. Catering has been very difficult to do in the past two years.

Secondly, our catering market environment determines that the food made by the low-end catering industry is extremely unhealthy. Why do you say that the catering industry is a labor-intensive industry, which needs more people? The labor cost of catering is very high, and sometimes it may be higher than the store rent, which is still the case that most low-end catering employees have no insurance and housing provident fund. And most catering enterprises have fewer weekends from star-rated hotels to roadside cafes than our national treasures. I worked in Beijing in 2115, and there were few such units. Not to mention other second-and third-tier cities, it is normal to rest one day a week. If you have two days off a week, five insurances and one gold, it will be even more difficult to add these to the catering industry. Staff cost and store rent hinder the development of new catering industry.

once again: what is the new catering like? Let me start with what I think of as a new type of catering. A restaurant has only cleaning aunts, no chefs and no waiters. Pick up your own meal after ordering, without cashier, and pay when ordering directly on your mobile phone. The food ordered is semi-finished products made by the central processing kitchen, which can be eaten only by heating. Don't think that this is the same as ordering takeout. If you save the staff cost and spend half of it on the cost of ingredients, you will get much better food than the current takeout. This is low-end catering to meet the needs of the public. High-end dining is similar to the current mode, but the price is much higher, just like a roast duck restaurant now, a fried peanut 41 yuan. This is the price five years ago, and the cost of high-end catering staff and ingredients has little influence on it, because it can sell dishes made of the same ingredients for 5 to 11 times the price. Don't say that the price is high and the ingredients are good. The fried peanuts in 41 yuan are ordinary peanuts fried with soybeans, and it is impossible for organic peanuts to be fried with olive oil. Nowadays, the so-called high-end restaurants are all about the dining environment and the shape of dishes.

finally, with the progress of science and technology, I think the central factory model will develop greatly, which is the inevitable result of the development of low-end catering. In the future, take-out may not be a specific restaurant store, but the name of a processing factory, just like instant noodles now. You can order whichever product you like. And then the takeout will be delivered to you. Although there are also central kitchens now, they have not yet developed to the extent of new catering. Practice is the only criterion to test the truth. After years of exploration, I believe that the catering industry will also find a way suitable for the development of our society. At that time, it was really a new type of catering. At that time, maybe our food will be changed. All foods are paste, and the nutrients are the same. For example, pork is pork paste, vegetables are vegetable paste, and the staple food is paste. Artificial meat will be on the table soon. It is brand-new from food raw materials to business model, which is the new type of catering.

The so-called new-style restaurants are all floating clouds. Unless you can create a online celebrity in one place, it will be a narrow escape to copy it in other places.

There are several problems in catering nowadays:

First, there are too many people cooking, much more than before. Now there are one restaurant after another on the roadside, and you said there are so many people. Business is hard to do.

Second, the low catering threshold has led to many people who have no working experience stepping in one after another. People who have studied for a few days dare to open stores, and what to join are uneven. The problem of insufficient working structure is that the products made are poor and consumers don't buy them. Business is hard to do.

Third, the city is expanding rapidly, and good new communities and new businesses are emerging one after another. People are divided into districts, just like Haidilao. I used to go far away to eat Haidilao, but now there are Haidilao and KFC in front of our house. Therefore, the obstruction of people's flow is also the reason for poor business.

Fourth, high housing prices. It is normal for shops to rent at an exorbitant rate of about 211 yuan per square meter a month. It is also difficult to recruit people and the expenses are high, which will be passed on to the cost of food, so it is difficult to do business.

Fifth, there are too many newly opened businesses, and people's investment is relatively blind, so it is generally necessary to die for several waves before there is a more suitable survival. This is also the reason why business is difficult to do.

Sixth, people are overwhelmed by high housing prices and high tuition fees for their children, so their enthusiasm for consumption is not high, which is one of the reasons why business is difficult to do.

There are many, many other factors. How can I put it? Investment needs to be cautious, and the skill of opening a hotel is very important. Others have been fooled by franchisees.

it's not easy to cook, at least it's hard. Of course, there have been times of profiteering, but it has already passed. Since the 1981s, the first 21 years have been a profiteering period for middle and low-end hotels. No matter the level and location, they can earn money as long as they open a shop. The next year will be a profiteering period for high-end hotels. I am not afraid of your high asking price. As long as I can cook the dishes I want, I will eat them no matter how expensive they are, because I don't pay for them myself. Since 8 years ago, the catering industry has fallen into a trough. The reason is that, apart from the lack of consumption, the market has changed so fast that the catering industry has not fainted until now.

The main reasons are as follows:

Takeaway is not terrible. It's all an industry, and whoever enters it will have a bowl of rice to eat. Usually understood as take-away, it is nothing more than a fast food restaurant, but it doesn't sell in-house food, but delivers food. Such a format should be beneficial to other restaurant restaurants and a supplementary part of the market. If you don't have time to eat in class, just order a meal outside and deliver it to you, so that you can solve a meal conveniently.

But today's take-out is not like this. At least the scale is beyond the norm. Once it is launched, it will be a national chain and blossom everywhere. This is not a credit to Taiwan, but a direct job grab. Not only is it not a useful supplement to the restaurant, but it is a strong competition for the market. According to the rules of market operation, this practice is suspected of monopoly, but at present, not only no one is in charge, but it is also treated as a new thing in market development. Therefore, it is willful, watching the same market being slaughtered, and the hotel life is very sad.

what caused it? Is that capital has entered. Everyone has experienced such an economic phenomenon. More than a decade ago, from the sudden rise of cheap garlic to unaffordable, to the fact that the prices of all kinds of unremarkable products are like a roller coaster, they are all caused by capital. The reason is very clear, the purpose of capital entering speculation is not to increase social wealth, but to seize social wealth. The words of ordinary people are to rob money. There are many such examples. The "* * * enjoyment" in previous years is such a good thing, right? It's all over soon, and the money is swept away by investors, and the loss is social wealth. Take-out is also this model, wait and see, because capital is not concerned about your inability to eat, but is staring at the money you buy. When this buying group grows up and everyone buys his, you will know what capital is.

unlike 21 years ago, opening a restaurant now has low rent, cheap labor and inexpensive ingredients. Now it's all expensive, and the labor cost of three or several hundred dollars has risen to several thousand, and no one is willing to do it yet. But the restaurant is still that restaurant, and the prices of those dishes have also increased, right? If it rises less, it can't be put aside, and it's not enough to plug the teeth. With the rising cost? Expensive, no one wants it. For example, the labor cost has increased by 11 times, but the hot and sour potato shreds can't be increased by 11 times, and more than 1,111 pieces are bought. Not to mention all the factors of price increase, I work hard all the year round, settle accounts and lose money. It's strange that this situation is not compensated.

It is unavoidable that the quality and taste of cooking in restaurants nowadays are getting worse, not better. If it weren't for desperation, many people wouldn't eat at all. Therefore, everyone is trying to get rid of it. For example, many units are upgrading their own canteens, including various clubs and even family restaurants in previous years. Why do you do this shows that the hotel can't meet the requirements and the service can't keep up. Even if you go to a restaurant to eat now, you bring your own drinks. Anyone who has opened a restaurant knows that drinks are a big income, and under normal circumstances, they are more expensive than meals. In this way, don't eat what you can; Those who go to the hotel for consumption can solve it by themselves, which reduces the profit of the hotel. A table down, looking at thousands of dollars, remove the drinks brought by the guests, the hotel sales are only a few hundred dollars smaller. After all, it's good not to lose money, but to provide services for nothing.

It's really hard to cook in the past two years, but the so-called "new catering" depends on how you define it.

① environmental impact

First of all, it is the environmental problem. In recent years, all walks of life are hard to do because of the environmental impact, not only the catering industry, but also the whole industry. How can the catering industry be immune to it?

② Homogenization and fierce competition at low latitudes

Secondly, in the eyes of ordinary people, the catering industry has a low entry threshold and is easy to copy, and it happens frequently to see whose business is good. There are many shops of the same category in the same street, and most people rely on imitation at low latitudes to operate and only make this category rotten (Chaoshan beef hot pot two years ago and cheese durian cake in Chongqing this year are the most typical examples), and in the end most of them can't make any money.

③ Impact of industry transition

From the trend of catering industry in recent two years, it is obvious that the catering industry has begun to enter the transition period due to various influences, and the requirements for specialization are getting higher and higher. Not to mention that even the roadside stalls and mom-and-pop shops in chain stores are entering the transition period, most of the roadside stalls in the past were run by two people, but now most of them have only one person. How many of the mom-and-pop shops in the past were cooking, and now most of them are fast food categories such as spicy hot spicy food, noodle shops and braised chicken.

① There is no accurate definition

Now there is actually no accurate definition of new catering. It is usually about the integration of online and offline stores, which is generally similar to the concept of new retail. It is actually meaningless to be born to create a topic.

② The essence is selling anxiety

At present, there are several shops that have not opened online channels such as take-away platforms and group purchases, but they are not good enough in terms of attention and online and offline synchronous operation ability. However, with the passage of time and the survival of the fittest, they will naturally do better and better. This group of people who vigorously advocate the new catering concept are just creating anxiety for cutting leeks, which is actually the same as the essence of knowledge charging. If you look at it correctly, you don't need to worry.

Today is a rapidly changing era. Only by constantly running can we stay where we are. If we want to do well, we can only stay ahead of the trend and have enough ability to face the change. For the inevitable arrival of online and offline integration, we just need to be prepared. Why are we so anxious? Believe that tomorrow will be better.

after reading a lot of answers, I basically talked about the external environment, such as the economic downturn, such as the fierce competition in the low dimension of homogenization, such as the increase of various costs, such as the impact of take-away, and so on. In fact, it is true that the restaurant closure rate remains high, which is nothing more than these reasons!

however, what I want to share is an internal problem.

have you noticed?

when I opened the store 21 years ago, everyone focused on taste! Because there are few restaurants, it is natural to spend money on eating out.

since we opened the store 11 years ago, people have been paying attention to the environment. Not only the taste is good, but also the environment is good, and the guests have face.

Now that we are opening a store, the consumer groups have undergone a qualitative change. The post-81s, post-91s and even post-11s have become the mainstream, and the consumption concept has also changed greatly. Not only delicious, but also interesting!

Therefore, every time they eat, they should let their mobile phones eat first, because they also send out friends' trembling sounds and even small red books.

as for us, we still follow the previous thinking-I have a good craft, and then I will find a good place to cook delicious food. If everyone eats well, there will definitely be a referral. That's all! For the application of internet tools, it is only a take-away platform or a group buying platform, which is a display of information and an extension of channels.

We just want to know how delicious this food is and what I can offer you. This analysis analyzes which customer groups we need to serve and what they need.

Just like the same hotpot restaurant, the "one-person food" hotpot restaurant is very popular. But many traditional hot pot restaurants have gradually declined and closed down! Everyone has the same ingredients at the bottom of the pot, but why is the fate different!

A friend of mine runs a restaurant with the theme of dogs. Of course, the restaurant is only a diversion, and of course, he is also a diversion for making money.