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Why is the net red ice-cream brand Zhong Xuegao, about 20 yuan a piece, or a lot of people rush to buy?

In the past year, in the field of food and catering, "net red" born through the Internet is endless, "net red ice cream" Zhong Xuegao is also one of them. The "net red ice-cream" Zhong Xuegao is also one of them. Relevant data show that on the day of Double 11, Tmall ice category sales of the first brand is Zhong Xuegao, Double 11 on sale 42 minutes before the sale of 50,000 ice cream, the day's sales exceeded 4 million yuan. The brand was the number one in the total sales of ice products on Tmall on that day. In the winter season, Zhong Xuegao caused so many consumers to go against the season, which is a unique business phenomenon in the field of "Netflix". This is a unique commercial phenomenon in the field of "Netflix". Zhong Xuegao, from the appearance, the value is quite high, the shape is also quite magical, in the shape of a tile. Sticks made of biodegradable straw, each ice-cream stick with a sentence, after eating also bring you a small surprise.

In a speech at the "All the Way to the Sun - Head to the Road Cultural Consumption Summit" hosted by the Head to the Road Foundation recently, Lin Sheng, founder of Zhong Xuegao, shared several key elements of consumer products: "We make ice cream one by one in an honest way, probably more to satisfy consumers than to satisfy them. We make ice-cream one by one honestly, which may be more to fulfill the spiritual needs of consumers, but for those who make actual products like us, it is to fulfill the material needs of consumers. Both needs are not easy, but overall, I think the material needs seem to be a little more difficult.

Talking about methodology here today, a lot of people are asking how you can make your products so good. Zhong Xuegao is the youngest company that Headway has invested in, and it's been eight months since its inception, and it's been about seven and a half months since we launched our product. We may be fledgling, but we've had some success."

The reason why Netflix ice-cream brand Zhong Xuegao, about 20 dollars a piece, and a lot of people rush to buy, is because the taste is particularly good as well as the brand to do heart.